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VHXVIN
207 posts
VHXVIN
@Danrue_12
“I help you see what you’re missing” I diagnose where DTC brands lose profit during scale. Most issues aren’t ads — they’re hidden system constraints.
Katılım Temmuz 2021
56 Takip Edilen6 Takipçiler
@EcomKostnchko_ @TarikYvan I’ve seen this exact pattern a lot —
Revenue looks strong but profit gets wiped by structure.
If you break down costs, where does it actually disappear?
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@TarikYvan U make better profit than me with my $7K day😭
My profit is -$1200 😭
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Day 66: 0 → $50k/month
I cut the 2nd store
I added new creatives to my CBO
I slightly adjusted my product images
Actions for tomorrow:
Create a bundle
Optimize my email marketing
Have solid customer support bcs I currently have a slight delay in shipping
See y’all 2mrw
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@Vizbix @Shopify @ShopifySupport Yeah that makes sense — that kind of bottleneck usually delays everything downstream
Once approval hits you might see weird performance at first because the system hasn’t stabilized yet
have you seen that happen before when things get unblocked?
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@Danrue_12 @Shopify @ShopifySupport Appreciate the tech check, but the issue isn't the stack, it's the Shopify App Store approval itself. The app is 100% ready, but Shopify hasn't even assigned a reviewer to the ticket in 20+ days. Just a waiting game that’s costing real money while other platforms cleared us.
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@Shopify @ShopifySupport 20+ days 'Unassigned' for 'Vizbix Profit Optimizer' is unacceptable. I’ve cleared Meta, Google, Zapier, and BigCommerce in the same window. Ad spend starts this week & I’m facing direct losses. Why the 3-week stall? Ticket: 66440431.
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@Brittingham1 When CPC + CPA spike like that together it’s rarely just platform
usually means the system underneath can’t absorb the traffic anymore
did anything shift in audience or post-click behavior?
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This week on Meta has been the worst for CatBox that I've seen since the mid March click attribution update
It's been bad since then but fairly manageable. Now I'm seeing:
2x higher CPC
4x higher cost per ATC
Random ads are becoming top spenders
3x higher CPA
So brutal
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@roonhuynh When spend jumps faster than revenue and ROAS drops, it’s usually not ads failing — it’s margin breaking underneath once volume hits
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Ecom is so dead man.
New brand is now at $8.5k daily rev, but we’ve barely made any profits.
Stats:
- $5.5k ad spend
- $8.5k revenue
- 1.54 ncROAS
- $4k MRR accumulated
- $200 profit
What’s the point in running an ecom business for 2.5% margins?
Nabeal Khan@nkecom
New brand is currently at $6k days. We've scaled 10x in the past 4 days lol. We were chilling at around $600/d because we were very low on stock (gay) - but our new batch just landed so we're pushing. Here's the current stats: - $4k/d in meta spend - 1.5 new customer ROAS - $2.5k/d in MRR compounding daily - 100+ new ads injected weekly - Ai producing 90% of output (fkin crazy) We’ll probably push this past $10k daily spend next month (once even more stock arrives). Honestly, it's a different kind of pain coming from the drop-shipping world to building a fully custom brand (without Chinese fulfillment). We'd have this thing 10x bigger right now if we didn't have to worry about stock. Probably just going to yolo it & place a massive order next week so we don't have to think about it ever again. I’m sure it will all be worth it when we exit one day, Inshallah….
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Friend of mine has started a new ad account/pixel/everything. Has spent about $8k already and CPMs are way north of $100, sometimes $200.
What could be going on here, is Meta penalizing his account for some reason?
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@lukasenECOM ATC + checkout are up
drop’s happening after that — usually traffic quality shifting, not the page
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@ashvinmelwani sudden overspend isn’t Meta “taking” money
It’s delivery drifting into lower-quality traffic it thinks will convert
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@burkisoypics 13 clicks → 1 ATC usually isn’t checkout
it’s the click not matching what they expected to land on
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Daily budget: $150
Meta spend: $378
Link clicks: 13
Add to cart: 1
Purchases: 0
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@martindoesmoney Top spender getting rejected + MRR turned off… that’s usually not random — something upstream is breaking your intent
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top spender got rejected again mid day which I really don't like...
rewrote it being compliant with meta this time and sent it back, I hope it performs the same.
also tested MRR overnight and had a 25% take rate which I guess isnt too bad, but turnt it off anyways.
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@Yovnes100 That cycle usually means the system’s breaking in a different place every week
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Average week in Ecom throughout the year:
Monday - Meta problem.
Tuesday - Chargebacks.
Wednesday - Shopify Down.
Thursday - Finally profitable.
Friday - "I can scale this to $100M"
Saturday - Inventory problem
Sunday - I’m done” -> launch 3 new campaigns.
I do ecom = losing money professionally
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@Cody_Arsenault_ That gap vs Meta usually isn’t just the platform — traffic intent’s off somewhere
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Not the best first day, but it's still just the first day...
I set a $100 budget and didn't get any purchases but what's a bit more worrisome are the soft metrics...
$2.23 CPC and $95 CPM are pretty high for this brand.
For comparison, on Meta, my CPC is $1.3 and CPM is $24.
Will see what day 2 brings.
Cody Arsenault@Cody_Arsenault_
About to start running ads for my ecom brand on @AxonAdsManager Hoping for good things Will update soon...
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@ashvinmelwani 3x CPA jumps like that usually aren’t random — something underneath just broke
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@burkisoypics Weekend wins → budget bump → ROAS crash
happens way too often
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@adsurgeon That’s not tracking being broken — it’s attribution lying to you.
Most profit leaks start right there.
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Metas tracking is GOD AWFUL
It genuinely only pulls data from 1/3 sales when I can clearly see on Shopify it came from paid ads
This is ruining our ability to see which creatives are profitable or not
Does anybody have a fix for this that isn’t going to cost an arm and a leg?
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@lukasenECOM Random CVR drops like that usually aren’t the lander — it’s traffic intent breaking before the click.
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@EcomKostnchko_ Meta usually gets blamed when something else breaks — spend just exposes it.
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@lukasenECOM ROAS 1.2 isn’t usually an ad problem — it’s what happens after the click that’s breaking.
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Road to 1M with ecom - Day 71
Revenue: $325 (492 AUD)
Ad Spend: $265
ROAS: 1.2
well well well
tired of these bad results now
not giving up but yeah… a bit demotivating
launching a new native ads batch as well
keeping my head up though
better days will come
cya tomorrow 📉📈
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