Fahim

If you run meta ads and have poor conversion across funnels… It comes down to your sh*t offer. So here’s the psychology of crafting a REALLY good offer that sells. 1) Perceived value What is the perceived value of the offer? If I get less than or equal to what I paid for. Why would I want it? If I get more than what I paid for… It's no brainer. 2) People Maybe your offer is good… But your targeting is sh*t. Which DFY cold email offer is more appealing to? 9-5s workers or B2B business owners. Also, the deeper and more specific you can get on who your avatar is, the more effective your offer is. 3) Packaging Maybe your offer and targeting are on point. But how you package it all together is important Take the iPhone analogy, for example: Would you pay $800 for an iPhone 14 Pro Max? Maybe? But what if I said this iPhone belonged to a billionaire, with all the contact information and other information saved to it. You would pay that $800 in a heartbeat. Funny enough, if the price is $10,000 or more. You would still pay it because the value equation is greater. So take a look at your current offer and see what elements I mentioned here you’re missing out on. All the knowledge here is credited to Nick Theriot’s latest video, "Zero to $1,000,000 with Facebook Ads.”

Don’t give up. Your hard work will pay off soon. Stick to what you are doing. It’s ride or die. Either you’re rich, or you're homeless. You’re free.

Want to improve show-up rates for sales calls? Make sure they book the call 3 days from now or more. So you can send out a pre-nurture email sequence. Within this sequence, the prospect gets: • Confirmation email • belief-shifting emails • Case studies and social proof emails • Objection-breaking emails Send out 3-4 emails per day before the call, and the lead will show up warm, with wallets open.

@thenathanlopes No you🐐

@Deenlifter the goat

I always wanted to be exceptional… At 3 years old, my whole life changed. I was diagnosed with hearing loss and underwent heavy operations TWICE - one at 3 and another at 6. As a result… I couldn’t talk well. I couldn’t walk. I was different from everyone my age. So for years, step-by-step, I slowly regained my ability to talk well and to walk straight. Only when I was 17 or 18 did I finally succeed. The amount of courage, perseverance, and resilience it took to have the same gifts as anyone else. And it would be a shame to lose it all by settling for the 9–5 traditional path. That’s one of the reasons I started this agency. To be exceptional.

@HenriBranding Yessir :)

@Deenlifter You didn't overcome all that just to play it safe now, that's real clarity right there.

@closewithadam Ty bro💪

@Deenlifter Inspirational 👏🏽

Do poor leads keep coming into your pipeline? The last thing you want after spending money on Meta ads is unqualified leads… So here are 3 things you should do now to improve your funnel: 1) Ad and VSL messaging Your offer should be clear on who it is for. And this boils down to the messaging of the ad and the VSL. If your avatar is a B2B Tax Strategy firm that is making $20K+/month… Your ad or VSL should include terminology and a certain type of language that appeals to this avatar. This is how you attract qualified leads that can afford your services. 2) Honeypot Questions In your Typeform application, there should be 1 or two questions that filter good leads from the bad. And to do this, you need to ask abrasive questions. So like: • “Are you willing to invest £1k–£3k+ to solve this problem if it makes financial sense?” • “How soon are you looking to implement a solution?” • “What’s your current monthly revenue?” These are a few examples, but asking these questions will help you attract the right type of leads for your offer. And ensure that you don’t waste time taking sales calls for people who can’t afford your offer. 3) Poor pixel setup Too many meta ads marketers fall for this. If your pixel setup looks like this: “lead” fires when someone lands on the page. Or no tracking across the funnel Meta has no idea what a good conversion looks like because you’re feeding it the wrong data, or the data is unreliable. A good pixel setup looks like this: • Lead shows up on the VSL • Filled in the Typeform application • If the response is good: directed to a Calendly page • If the response is bad: directed to an LTO • Only the leads are “fired” after booking the call and land on the confirmation page Or if you want to be more accurate… You could have a Conversions API, and at the CRM stage, the lead is “fired” manually back to Facebook’s algorithm. These are 3 ways to bring qualified leads through your door. If you want this whole acquisition system for your business, dm me.

There are people out there who have a 5-year plan and the patience to see things through. And beginners are giving up on their first week of trying. If you want the end results without the endless nights of figuring things out. You might as well give up at this point. NGMI

@evanseech PIXEL

We've scaled 300+ funnels on Meta. The no. 1 killer of accounts by FAR: Pixel conditioning. Nobody talks about this. But there are so many brands spending serious money every month and wondering why every lead that books a call is a complete tire-kicker who was never going to buy. They blame the ads, the offer, the sales team, the creative, whatever it may be. Most often, that’s all cope. The PIXEL is what's actually broken. It learned to find cheap clicks because that's what you optimized for at the start. And now it keeps doing exactly that, at scale, burning your budget on people who were never going to convert. We fixed this across dozens of accounts. And with the same ad spend, you have completely different lead quality. I wrote up the exact framework: (1) Why your pixel defaults to cheap, low-quality leads (2) How to condition your pixel using high-value conversion events (3) The lead quality scoring framework we use internally (4) Custom audience segmentation for quality signals (5) Conversion API setup to feed the pixel real buyer data (6) When to reset vs retrain a burned pixel Comment "PIXEL" and I'll send it over. (follow me so I can DM you) PS RT this and I’ll ALSO send you a 3 hour and 45 min ads masterclass I recorded.

@AresMaharai Well said

@Deenlifter Curiosity is the engine of growth. Without it, you're just repeating what you've been told.

Being curious is a good thing. I always find myself to be that type of person to try new things… No matter what people say, I like to form my own “truth.” And I wouldn’t be this far without it. Stay curious. You’ll get far in life with this mindset.

Bad ad decisions usually come from a lack of economic understanding. Founders obsess over: • cost per click • cost per lead • CPMs Meanwhile, the only numbers that really matter are: CAC — what it costs to acquire a customer LTV — how much that customer is worth If LTV > CAC You scale. If CAC = LTV You fix the funnel. If CAC > LTV You fix the business model.

The easiest way to improve your close rate isn’t to have better sales scripts. It’s better pre-call nurture. Because when prospects show up cold, they ask: • How does this work? • Why should I trust you? • Is this right for me? But when they’re warmed up beforehand… The only question left is: How do we get started?

Work for yourself. Even if you don’t earn from your side hustle yet. No matter how long it takes to get into a strong financial position. There’s no shame in building your own future. Only admiration. And your time will come if you don’t give up.

Most businesses think Meta ads' success comes from media buying. It doesn’t. The biggest driver of conversions is ad creative. Not: • campaign structure • targeting hacks • budget size Because if the creative doesn’t stop the scroll, nothing else matters. Creative drives performance. Everything else just distributes it.

Stay away from drugs. I once knew a respectable Chinese gentleman. Since 2 years ago, he has been smoking and drinking… So much so that his behavior resembles that of street drinkers. Sadly, I don’t know what made him be on this path… But, stay away from it. There’s nothing good that comes from partaking in it.

The iOS 14.5 didn’t kill Meta ads. It exposed bad advertisers. Before iOS: • Targeting carried weak creatives • Interest stacks did the work After iOS: • Creative does the work • The algorithm finds the audience Which means the real edge today is: creative volume. The best advertisers aren’t testing 3 ads. They’re testing 30+.

When things don’t go the way you want… The more important it is to stay patient. The storm will come to pass. You keep trying- failing is how you learn. Indeed, God is with those who are patient.

If your above-the-fold sucks, your landing page conversions will collapse. Statistically, most of your leads convert at this stage. A strong above-the-fold section has: • A cold-traffic optimized offer • Clear outcomes promised • A VSL video that speaks to your ICP pain Meta ads get blamed when the real problem is a weak above-the-fold.