Kyle Denhoff

@thesamparr What a crew!

Spoke at a newsletter conference. There were about 15 ex Hustle employees there. They now run agencies, media companies, or other businesses in the space. Many are now millionaires or pay themselves wonderfully and can spend time with their families. I’m incredibly proud of what we did at The Hustle. It wasn’t some big grandiose thing where we went to mars, but in our little media industry we pioneered a new way of doing stuff and made our own path that others now can follow. I’m proud that we hired a bunch of wacky and smart 20 something’s and we all learned a bunch of shit together and have gone on to implement those skills and build their dream life. Ok, mushy stuff over. But this was fun!

@KateBour Appreciate this reminder

After years building businesses I’ve had the most success in the last 3 years I also have a 3.5 year old toddler Parents: you can do both (And don’t let anyone tell you different)

@iambenleavitt @businessbarista 100%

@businessbarista B2B YouTube is a cheat code

I think B2B creator marketing is about to explode. Here's what I'm seeing: - B2B brands have a limited number of performant marketing channels - B2B brands have more margin/budget to work with than most B2C brands - Attention is increasingly moving from traditional channels to "new" channels (newsletter, YouTube, podcast, social) - B2B co's like @HubSpot, @tryramp, @TrustVanta, and @Shopify have de-risked the approach for others by proving it works This is why we're focusing much of our effort at CTA, my new biz, helping B2B's scale their marketing on creator/new media channels. This market has gail force winds right now & we're taking advantage of it.

@its_mohamedomar @businessbarista Depends on the category. There are quite a few smaller, emerging creators in the B2B space to work with.

@businessbarista This makes sense on paper but does creator marketing only work for big, widely used business tools, or does it apply to niche B2B companies too?

@noahedelman02 @Technology_Adv Congrats Noah!

🚨 BIG NEWS: I sold The Neuron to @Technology_Adv! 500K subscribers and 60M views later, we did it. Absolutely surreal moment for me. Here's exactly how we built & sold one of the biggest AI media companies in just 2 years months w/ only 3 people🧵

@davegerhardt Congrats, Dave. Love what you all are building.

I am so damn proud of what we've built with Exit Five over the last two years. Some of the best decisions looking back: 1. Starting a Patreon with a "private podcast" in November 2019 2. Deciding to make a "real brand" and rebrand from DGMG to Exit Five 3. Moving on from solopreneur to hiring a team (now 6 full-time) 4. Moving our community off of Facebook Groups to Circle 5. Taking a risk and hosting a 200 person event in Vermont in our first year 6. Removing the ability to self promote your own links in our community 7. Focusing on growing our website traffic and email list and treating them as our "free" product beyond the paid community 8. Working with a small group of great brands in B2B software as sponsors and selling bundles with limited inventory vs. taking anyone as a sponsor because Dave was by himself 9. Doing the unscalable things like making 2,300 comments in the last 1.5 years in the community, taking 1:1 calls with members, staying close to the feedback loop 10. Growing my LinkedIn account to 177k through lots of AI automation, growth hacks, ghostwriters, and engagements pods (jk) 11. Shaving my head when I was 30 and starting to go bald vs. having to worry about making that decision as a man heading into my 40s !!!! 12. Becoming a thought leader 13. Something something AI Exit Five now: 6,000 members in the community, 30k on our newsletter list, 20k listen to our podcast each month, 4 in-person events this year, 20 virtual events, and we're building a top secret new project right now to help marketers find their next job (and companies find their next star marketer). If it were a stock, I'd buy it - but luckily I own the whole the business and we bootstrapped this thing and have been profitable ever since.

@businessbarista We did over 200 Creator deals last year. The best ones are focused on aligning incentives with Creators. More of an integrated media partnership than a media buy. Speaking at INBOUND, co-marketing, distribution, etc.

I’m extremely bullish on the creator economy, just think a number of missteps have given people cold feet. All of the mistakes I’ve seen in the space these last few years: - Creators launch companies where the product is mediocre & just expect their audience will make up for it - Creators don’t stay laser-focused on their core offering long enough - Creators launch a company, but don’t bring in the right institutional knowledge to set it up for success - Most creator companies are not VC-backable. They can be great lifestyle businesses - The biggest creator economy businesses are Meta, Snap, TikTok, LinkedIn, and X - Creator marketers are treating collabs more like TV ads and less like integrated partnerships - Creator marketers haven’t refined their marketing funnel before driving a ton of traffic with partnerships - Creator marketing may be an even bigger opportunity in B2B (than B2C) yet so many companies are ignoring it - Companies put too much opportunity on partnering with inning 9 creators rather than inning 3 creators - Companies assume a channel doesn’t work after testing it with just five or fewer creators

@thesamparr Big fan of the GX and new 4Runner. Grand Highlander Platinum is a pretty sharp third row.

OK, let's see what you got: Best car that dad, mom, and nanny can drive and they all dig it. I'm thinking a 2015 gwagon, lexus gx, 4runner, or mercedes station wagon.

@jayclouse Let’s go!

This number is absurd to me. Thank you!

@justinmooretfam I think it has to be 1 or 8. Large image Large font Bright red With a lack of discovery on the podcast players, I lean towards simple, bold designs that will drive a click.

Rebranding the pod. Which # and why?

@stephsmithio Ha. Never understood the UI

I refuse to believe this is the result of ~20,000 people How is that possible?!

Be good, do good, God bless, and Go Bills.

@randfish Appreciate the thoughtful response. We’re working on blog improvements, but we’ve diversified our content investments. We’ve seen strong audience and lead growth across YouTube and Newsletters.

Traffic goes down. C-suite panics. Managers lose their cool. "WTF are you marketers doing?!" "Our jobs." Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places. Our new reality: sparktoro.com/blog/traffic-i…

Return-to-work mandates are struggling 🧵

Don’t we value wins over stats? Bills have a better record, #2 seed, and won against the Chiefs and Lions. If people support the stats argument, they’d have to say Brees was better than Brady. Brees has more yards per game and TDs per game in his career. But Brady has a higher win percentage and more rings. Wins > Stats

Bills Mafia exploded when I said that Allen winning the MVP this year would be like one of the best hoopers of all time, Charles Barkley winning it. I believe Lamar Jackson is the MVP, but it’s an award that’s won; not lost. The Narrative fits for Josh much like Charles in 93’. His team was supposed to nose dive with no apparent outside weapons. He’s had tangible MVP moments as well… Chiefs, Rams, Lions all stand out. No matter who wins the MVP they’d deserve it. It’s truly the golden age of QB play. #MVP #NFL #LamarJackson #JoshAllen #BillsMafia

@BradChadlington Jewelry is an asset. Lab grown will likely become a commodity and depreciate in value. Natural diamonds, from luxury brands like Tiffany’s, will likely be vintage, valuable collectibles. I’m assuming there is higher resale value in a natural diamond. But only time will tell!

This was a joke. Not engaged yet, but a very interesting topic of debate. I’m 28 and have recently had a ton of friend get engaged. Found out that almost everyone is buying lab grown diamonds - even high earning affluent types you wouldn’t think are. I’m told that they are chemically identical and that over the next 5 years you’ll be considered an idiot for paying 10x more for a mined diamond when you literally can’t tell the difference. What’s the deal here, is this just my bubble of acquaintances saying this or are you just an idiot for spending $20-60k on a sick mined diamond when you can get the identical ring with a lab grown for $3-6k?

@imboringads On a phone that sub-text is likely difficult to read. Engaging photo and layout. But I’d try to include the product or benefit in the headline.

This ad is a masterclass in persuasion:

@davegerhardt 100%

I am becoming more worried about about ChatGPT brain. When you can rely on a super computer to answer any question, solve any problem, what happens? We our thinking muscles atrophy? I am bullish on AI for business and personal life, but also worried. I want to embrace tech, use AI. But still need to find ways to write with pen and paper. To read books. To not have to pull out my phone 50 times a day every time my brain thinks of something that probably doesn't need to be a "stop and look this up" type of thing.

“I played with some great QBs — Peyton Manning, Matthew Stafford — those guys were special in their own right. But it’s something I can’t really compare to with Josh Allen.” 1-on-1 with all-time great @VonMiller on “greatness” he sees in Josh Allen, another historic sack & more.

@gaetano_nyc Very cool. Congrats on the success

Several clients in the same private HubSpot marketing group are speaking positively about my work and the results. 100% organic word of mouth. This is the ultimate social proof. Hundreds of other CMOs / VPs / marketing leaders will see those comments. This is why your reputation is the only thing that matters.