Jordan M

My agency owner client doing $10k+ a month just converted a lead into real $$$ The LinkedIn formula we used: 1. BOFU case study LinkedIn post + 2. telling a vivid story + 3. some actionable value + 4. visual proof of work + 5. mentioning ICP pains + 6. optimised profile w/ website link — TAKEAWAY Proof, value & authority are great. But everyone does this. Telling your OWN story is a differentiator. NO ONE else has the story behind your biggest client result. People crave stories. Names, places, people, emotions, numbers. We can’t help it. So I believe in 2026 - with the rise of B2B AI content - more and more decision makers will actively buy from brands that tell stories WITH their value content.

Helped a client book a call with a $15M tech enterprise from one LinkedIn post Literally took 36 min after publishing 😂 We found a list of 10 companies that my client would love to work with. Instead of sharing generic value, we identified a real problem they have. There was a gap in the prospects marketing. A gap that my client specialises in. We kept it simple. My client created content that fills it. I engineered a post that showcases this to the right people. The secret ingredient was @ tagging the ‘Head of Growth’ But.. decision makers want more. They want to know you can handle volume. So we explained: 1. What’s great about their marketing (yes, people still love being flattered) 2. Where the opportunity is with proof (ambition, not fear tactics) 3. A 6 month plan to take advantage of the opportunity (with content like my clients) Published on LinkedIn. Boom. Instant DM from the Head of Marketing. Call booked and done yesterday. Solving your ideal customers problems works - if you package it the right way!

Did 1 post for a client on LinkedIn earlier… Tagging a $15M funded company. 36 mins later: inbound dm + booked call. Sharing why + how, soon..

@PranavGhatraju Cheers bro

@DevMolone Super valuable!

One way to get your ICPs attention on LinkedIn is to do a public breakdown of your ICP or competitor But don’t just do it for growth hacks Actually add value or insight that makes the company (and their audience) comment on your stuff Don’t just repeat a framework they use, or how they launch their products Actually outline the steps they take, and talk about WHY those steps are good Subtly tag the founder They’ll appreciate it, comment/like, and then you’ll start to be seen by their network (full of your ICPs)

@bradsmith Im going to join tomorrow!

@DevMolone Are you in?

Excited to start this, my goal is to get to 10k subscribers. If you want to grow your profile you should join this!

@Elena__Mira For sure

@DevMolone For B2B in general honestly, not just video.

LinkedIn is really good at generating leads for video production teams, man.

Helped an agency client turn a $10m ARR prospect into an interested buyer. The biggest reasons why: We did work they needed. We showcased it on LinkedIn. We tagged the CEO. Boom. 15 mins later. Inbound DM. Email with marketing team. Calls in place.

@CamiKatvinci Thanks, and you 😁

@DevMolone Hope things are going well!

Yeah, it’s been a while. Been locked in. On LinkedIn. Miss the X timeline tho.

Hell yeah. Started writing a ‘north star’ long form content for clients every Monday. This one is a ‘Work in public’ style article that talks about a case study (lying dormant on the website). It’s a series we run once a week. It breaks down the thing the ICP cares about - and talk about HOW + WHY. Repurposed to 5-7 LinkedIn top, middle, and bottom funnel posts for the week. Host long form on website / newsletter. Link 2 posts to long form. Sign up to newsletter Nurture with 1x a week series.

@romaindewolff I wake up naturally like that 😅

@DevMolone Alarm clock time by any chance ?

What’s your favorite time of the day?

@JanuBuilds I see me!

2025 was my first year as a full-time founder. At the beginning of the year, it was honestly not even clear whether FeatherFlow would exist or whether I would go back into a job. Then spring came. Requests started stacking up. Momentum kicked in. And we grew. We became a small but strong team of talented developers, designers, and product people. Together, we had the chance to build ambitious products, ship real innovation, and work deeply on AI-driven solutions for our clients. But looking back, the most valuable part of 2025 was not the projects. It was the people. My team. Our clients. And all the entrepreneurs, makers, and builders I had meaningful conversations with throughout the year. Every exchange taught me something. Every discussion added perspective. And then there is AI. It hit hard this year. It reshaped how companies think, build, and compete. Everyone is talking about it. It feels like the Wild West. What makes me proud is not that we build AI products, but how we do it. With intent. With strategy. With responsibility. Not hype-driven, but grounded in real business value. Being part of the people who are actually building thoughtfully is something I do not take for granted. Grateful for 2025. Curious for what is next. - Janu

George hasn't posted on LinkedIn in 2 years and has 339 connections. And it took just ONE of my posts to convert a lead into a client within 24 hours of hitting publish. "he [the lead] had already convinced himself he needed me" The post isn't just content. It is pre-selling George's expertise to prospects. It's essentially a sales agent in the form of a case study. Showing your expertise on LinkedIn doesn't just generate leads.. it shortens sales cycles, qualifies leads, and does the selling for you while you focus on client delivery. Here's how you can do this too (bookmark this): 1. Know your ideal client profile 2. Write a clear LinkedIn headline 3. Update your About section to explain offer 4. Find a case study that solves your ICP's pain 5. Add a visual that shows the results 6. Write about the case study: - Numbers on headline - Tell a story (names/emotions/places) - Show you understand the ICP problem - Explain WHY you chose the solution - Show WHY your ICP needs the solution - Give some value (HOW ICP can apply) - Add a 'The Takeaway' section at bottom - Show authority (years of exp, results, brands you've worked with) 7. Post the thing 8. Check saves/followers/link clicks the day after 9. Iterate, improve, WOW your prospects Here's a link to the exact case study that I wrote for George which got him the new client: tinyurl.com/yfut3b3u