Eric Golman

Introducing Filling Spaces: a newsletter for CRE marketers. readfillingspaces.com/p/issue-0-welc… Built in @beehiiv which enabled me to launch a nice looking and feature rich newsletter in under an hour.

@mikefutia Seo

I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors analyzed, content written in your brand voice, rankings tracked weekly. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. This agent runs the entire loop for you: → Connects to Google Search Console and pulls your real ranking data → Finds your "gap zone" — keywords sitting at positions 5–20 → Scrapes who's outranking you and breaks down exactly why they're winning → Interviews you once about your brand, customers, and positioning → Writes content in your voice — not generic AI slop that tanks after 90 days → Tracks rankings weekly and feeds results back into the next cycle No expensive tools you barely open. No freelancers writing content that sounds like everyone else. No manually checking rankings and forgetting to act on it. What you get: - Keyword cards with a specific action for each gap zone opportunity - A competitive breakdown showing who's beating you and the exact fix - A weekly content plan generated from your real GSC data - A brand voice profile Claude uses for every article it writes Built 100% in Claude Code with Google Search Console. I put together a full playbook with the skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following so I can DM)

@WorkflowWhisper Retainer

the 10 most profitable workflows local businesses are buying right now. i've built 47 of these in the last 3 weeks using synta. here's what they pay, what each does, and how fast they deploy: → missed call text-back ($800-1,500) - 3 min client gets a reply in 60 seconds instead of never calling back → review request automation ($500-1,200) - 4 min google reviews triple within the first month → appointment no-show recovery ($1,200-2,500) - 5 min recovers 30-40% of lost revenue automatically → AI receptionist + call routing ($2,000-4,000) - 8 min 24/7 coverage. zero missed calls. zero salaries. → instant quote generator ($1,500-3,000) - 7 min response time drops from 2 days to 2 minutes → client onboarding sequence ($1,800-3,500) - 9 min forms, doc collection, payments - one workflow handles all of it → invoice follow-up + payment recovery ($1,000-2,000) - 4 min late payments drop by 60% without a single awkward phone call → social proof collector ($600-1,200) - 3 min auto-requests testimonials and publishes to google/socials → lead scoring + routing ($1,500-3,000) - 6 min hot leads hit your phone. cold leads get nurtured automatically. → weekly owner dashboard ($1,200-2,500) - 5 min revenue, reviews, leads, appointments - one email every monday morning average build time: 5.4 minutes. average revenue per workflow: $1,750. close rate when you build it live in front of them: 70%. every single one self-heals through synta's MCP. no debugging. no maintenance calls from clients at 11pm. i put together a free PDF with: → all 10 copy-paste prompts (word for word what i type into synta) → pricing calculator by complexity + industry → the live demo script that closes 7 out of 10 → objection handling for "i'll think about it" → synta MCP setup walkthrough (5 min) comment "RETAINER" and i'll send it. synta(.)io - describe the workflow in plain english. it builds, deploys, and fixes itself. (must be following for DM)

@noahiglerSEO How can I get you in touch with the 1000+ service companies that are tenants of @warespaceco? I’m the CMO and been looking for someone to refer them to.

If I owned a water damage restoration company in Denver, here's exactly how I'd rank #1 on Google Maps and get more calls: (Bookmark this strategy) There's ~1,300 people searching for water damage services in Denver each month. With jobs averaging $3k-$15k, the Map Pack is where your phone rings. The 3 businesses ranking at the top right now: 1. Colorado Cleanup Services - 964 reviews (5/month) - 4.9 stars 2. Bear Cleaning & Restoration - 352 reviews (7/month) - 4.7 stars 3. SERVPRO - 285 reviews (2/month) - 4.9 stars Here's what stands out. Colorado Cleanup has been dominant for years. But 5 reviews last month on 964 total? That's nothing. Bear has the best velocity but a weaker 4.7 rating. SERVPRO is a national franchise on autopilot with 2 reviews per month. The door is open. Here's the strategy I'd use: 1. Review velocity is everything. Google weighs your last 90 days of reviews heavier than your total count. If you hit 12-15 reviews per month while the leader gets 5, you climb fast. Here's how to get there: Train your crews to ask after every job. "We're a local Denver business trying to grow. If you're happy with the job, would you scan this QR code to leave us a quick review? Takes 20 seconds." Then SMS follow-up at 24 and 72 hours. Respond to every review within 24 hours. Work in keywords naturally: "Appreciate you trusting us with the basement flood cleanup in Highlands Ranch. Glad we could get the moisture out before mold set in." 2. Exact match business name. None of the top 3 have "water damage restoration Denver" in their business name. Free ranking power. If I'm starting fresh: [Brand] + Water Damage Restoration + Denver. This has to be a real DBA (Google will ask for verification). File one in Colorado. Under $50, takes about a week. 3. Set your hours to 24/7. When someone's ceiling is leaking at 9pm, they're not waiting until Monday. If you can't answer calls yourself, use an offshore receptionist or AI answering service. Google tracks whether you pick up. Miss too many calls and your rankings drop. 4. Build out your GBP completely. Add all your services: > Water damage restoration > Flood damage cleanup > Water extraction > Emergency water removal > Basement flooding restoration > Burst pipe cleanup > Mold remediation > Storm damage restoration > Sewage cleanup For each service, write a short description mentioning Denver. Post real job photos weekly. 5. Location pages for every major suburb. Denver's metro is massive. Aurora has 400k people. Lakewood has 160k. You need dedicated pages: water damage restoration Aurora water damage restoration Lakewood water damage restoration Thornton water damage restoration Centennial Page title format: Water Damage Restoration Service in Aurora, CO | Brand H1 format: Expert Water Damage Restoration in Aurora The H1 must use the target keyword word-for-word in the order people search. People usually search "water damage restoration Aurora" not "Aurora water damage restoration." Match that word order exactly. Each page needs unique content. Denver sits on expansive clay soil that pushes moisture against foundations during freeze/thaw cycles. Use UNIQUE content, don't just copy/paste with city names swapped. 6. Local backlinks. Partner with plumbers, roofers, property managers, etc. Water damage leads need repairs after restoration. Send them those referrals and in exchange, they link to your website. Join chambers of commerce. Denver Metro, Aurora, Lakewood. =============== Gotta be honest though... Colorado Cleanup has 964 reviews. You're not catching them in 6 months. But Bear is at #2 with 352 reviews and a 4.7 rating. SERVPRO is at #3 with 285 reviews and 2 per month velocity. Get to 200+ reviews with 12-15 per month and a 4.9 rating. Build location pages for the suburbs. Add local backlinks none of your competitors have. Exact match business name. You'll crack the map pack in 6-12 months. Someone's going to figure this out and dominate Denver.

@coldemailchris Leads

90% of outbound teams respond to leads after 20+ minutes. If this is you, you’re actively losing $10-100s of thousands in sales every day. So today, I’m going to reveal the exact sales process systems we’ve used to help founders & sales teams consistently engage with leads within <5 minutes of first intent + strategies for converting them. I’ve put together a document covering the following sales processes: > Exact protocols for when prospect replies > Battle-tested reply templates to use for converting leads > How to leverage automation within your sales process > Pre-call workflow optimized for show rate & warmness > Our sales proposal template breakdown we’ve used to close multiple 6-figures > Calendly form setup for maximizing lead qualification > Calendly pre-call workflow automation setup Want access to these system trainings so your or your sales team can start converting more leads? 👉 Like + Comment “Leads” and I’ll DM you the document. [Must be following to receive]

@TopherNOW They only recently launched their lead finder. It’s more about the deliverability. Clay and Appify are the best AI enabled list building tools I’ve come across. They each require a good driver though. Best list building comes from niche directories IMO.

@EGolman Is the AI actually good for finding leads or is it more about the deliverability?

Is anyone in here using Instantly? Might I ask: 1. What are you using it for (inbound or outbound)? 2. How is it going?

@theseoguy_ Making sure I understand this… he has multiple GBPs for the same business?

I told the owner of an SMB recently to set up a state wide Google Business Profile (service area business) with an exact match name and put 10 reviews on it. Main difference is that he is mostly residential right now, but he set up a commercial profile. “Arizona Commercial Roofing” or “Missouri Commercial Plumbing” for example. He followed my instructions exactly. He has 7 different ways he gets phone calls right now. This profile is the 3rd highest performing. Setting this up took him 20 minutes and a few texts.

@levikmunneke Set

If you're taking cold email seriously you can't be replying to messages manually. An AI setter is absolutely necessary, it handles everything from lead to booking on autopilot. Comment "set" and I'll show you how to set one up

@sweatystartup Sent DM

Big news: We are FINALLY launching third party management at our self storage company. Get access to: • 24/7 South African sales reps that are trained to convert • Full property / vendor management • Dialed digital marketing • Collections, auctions, 24/7 security monitoring • Great SEO, google review systems • Revenue management, active rate optimization • Detailed monthly reporting We've increased NOI 58% across our portfolio post acquisition over the last 5 years. We convert 42% of our inbound calls to storage rentals. Send me a DM if you want to set up a call.

@AdamrahmanGTM Prompts

AI does 90% of our initial GTM strategy formulation all in just these 6 prompts. This has been a MASSIVE unlock for speed to winning GTM for our diverse client base. Here’s what these prompts cover: 1/ Deep Market Research This prompt pulls all relevant information specific to what would be useful for GTM knowledge for the company you're looking to develop a GTM strategy for. The purpose of generating this information is to use it as context for future prompting. 2/ TAM Mapping This prompt will discover all relevant industries & sub-industries that your company could work with, plus statistics on general market size, industry value, and industry growth rates. Outputs from this prompt will also be useful context for other prompts. 3/ ICP Validation This prompt will develop ICPs from the industries uncovered from the TAM Mapping output. It will score each industry segment from highest to lowest priority, find the best fit personas from each industry segment, outline their specific needs & pain points, and craft some messaging ideas around this information. 4/ Company Account Sourcing This deep research prompt will find unique databases for any set of company data that you are looking for. From online directories, to scraping methods, to other niche paid databases - this prompt will give you a list of best fit options for your particular targeting case. 5/ Targeting Keywords Generation This prompt will generate a list of relevant industry and persona keywords to use for specific database filtering for when your developing lists in tools like Apollo. These keywords are typically a lot more accurate than using the general industry filtering. 6/ Messaging Creation This prompt will create multiple email script variations based on the context generated from previous prompts. It'll create unique variations on length of the emails, different offers, pain points, case studies, and complexity. Want these copy-and-paste prompts for yourself? 🔥 Like + Comment "Prompts" and I'll DM you a document with all of the prompts. (Must be following to receive)

@LessEgoMoreData Oct

Ecom owners, take this (free) and have it forever. The best of everything we’ve built over the last month - all in one place. If you’re serious about optimizing your shop before BFCM, this is your shortcut. No fluff, just 20+ high-impact resources straight from €250M+ tested funnels. Here’s what’s included: CRO Essentials ↳ Supplement CRO Checklist ↳ 600+ CRO Ideas ↳ Proven CRO Tactics (567 Optimizations) ↳ Friction Point Framework ↳ DRIP Growth Protocol Black Friday Stack ↳ Top 50 BFCM Tests from 8-Figure Brands ↳ Ultimate BFCM Checklist ↳ Top 5 BFCM Blueprints ↳ Top 10 Funnels from $100M+ Brands ↳ BFCM Cheat Sheet ↳ Ultimate Black Friday Cheatsheet Case Studies & Playbooks ↳ SNOCKS Case Study ↳ Jewelry Ecom Case Study ↳ Ultimate Conversion Playbook ↳ Competitive Landscape: Nike, Puma, Under Armour Full Funnel Breakdowns ↳ HUEL ↳ SKIMS ↳ Vital Proteins ↳ The North Face ↳ PSG ↳ FC Bayern ↳ TOUS ↳ Cartier ↳ Borussia Mönchengladbach AI & Extras ↳ AI-driven ChatGPT Prompts ↳ Top 20 Celebrity Landing Pages ↳ Ecom Essential Bundle 2025 This bundle is packed with frameworks, visuals, and checklists that will help you make smarter CRO decisions before Q4 ends. Want Access? 1. Like this post 2. Comment "OCT" (Must be following me!) and I'll send it to you.

@coldemailchris Email

This A-Z cold email system cheatsheet covers everything you need to know to send 10,000+ cold emails/day with 98% deliverability in 2025. It covers in-depth walkthroughs on everything from: > AI prompts for deep market research, TAM mapping, and ICP validation > Best-in-market cold email infrastructure and deliverability protocols > 3-step account sourcing to contact enrichment list building process > 3 useful data scraping & enrichment workflows to build out in Clay > Top 46 GTM tools to leverage in your cold email technology stack > 10 validated cold email script frameworks + 10 core messaging principles > Campaign testing frameworks for hitting KPIs as efficiently as possible > Optimal campaign metrics to monitor and how to action on each one Want this A-Z cold email system cheatsheet for yourself? 👉 Like + Comment "Email" and I'll DM you the downloadable PDF. [ Must be following to receive ]

Looking to hire someone who is the most aggressive list builder out there to do some outbound campaigns. I have the infra and campaigns down, just need someone to get creative and use tech to scrape databases and build lists. Anyone come to mind?

After 10+ years in ecommerce, I can tell you the #1 headache isn't competition: it’s warehouse bottlenecks. Most sellers discover the search limitations when they're desperate for space. Which is already too late. The "two-for-one" rule Jeff breaks down in our latest issue of Outside the Box is the difference between businesses that scale smoothly and those that implode from infrastructure stress. Link in the comments to the newsletter.

@maxwellcopy GRUNS

Gruns grew to $100M/yr in just 14 months after launching🤯 The funnel that got them there is INSANE. I've broken it all down... - Ads - Custom landing pages - Email/sms capture forms - Email welcome flow - SMS welcome flow Follow + like + comment "GRUNS" and I'll DM you it 🤝

If you want weeds you have many choices of soil. If you want tropical plants, you need a very specific type of soil.

@trump_repost Can you refer me to the vendor for these magnificent poles? I’d like to order some.

It is my Great Honor to announce that I will be putting up two beautiful Flag Poles on both sides of the White House, North and South Lawns. It is a GIFT from me of something which was always missing from this magnificent place. The digging and placement of the poles will begin at 7:30 A.M. EST, tomorrow morning. Flags will be raised at approximately 11 A.M. EST. These are the most magnificent poles made – They are tall, tapered, rust proof, rope inside the pole, and of the highest quality. Hopefully, they will proudly stand at both sides of the White House for many years to come!

I demand excellence. Because without excellence, there’s no profit. And without profit, there’s no fun. And if you’re not in business for fun or profit… what are you even doing?

Direct mail is so underrated as a marketing channel Not everyone has a TikTok Not everyone has an Instagram Not everyone has a Twitter But everyone has a postal address And every ecommerce store has all of their customers addresses

Data has made many bad marketers. Relying too much on numbers makes it easy to forget to just be interesting.