Ed Balloon.eth
75.9K posts

Ed Balloon.eth
@Ed_Balloon
Artist, Musician, and creator of BSIOD Run ED Collection and Parted https://t.co/csGeLkYVf0

Presale Opened Now! link Below It’s hard to be a musician. Music is one of the most important art forms we have, yet artists are constantly told to create for pennies. We fight algorithms, chase streams, and hope a playlist decides we're worthy of being heard. Even when people listen, those listens rarely translate into meaningful income. The way we consume music feels broken. It's been broken for a long time. I just didn't know how to challenge it. Today, releasing music often means uploading it to a crowded streaming platform, hoping an algorithm notices it or a playlist gives it a chance. Listening has become passive. Music is everywhere, but we rarely experience it with intention anymore. It's become so convenient that we've lost much of the ritual that once surrounded it. I started asking myself a simple question: How do we make people feel again? How do we make them care again? That question sent me down a rabbit hole. I love food, and I love music. The two have always lived side by side, especially within hip hop and the many cultures and subcultures connected to it. We celebrate albums over meals, gather around music at cookouts, and build communities around both food and music. That connection made me wonder: What if music wasn't just heard? What if it could be eaten? That's where Edible Albums came from. An Edible Album is a new way for artists to release music through edible mediums, such as cookies. Each cookie represents a song on the album and contains an edible QR code. As you eat each cookie, you scan the code to unlock that track, turning the act of listening into a deliberate experience. Instead of pressing play on another playlist, you're invited to slow down, taste, listen, and connect with the music one song at a time. The goal isn't simply to sell cookies. It's to create a format where music becomes an event again, something people gather around, remember, and experience with intention, while giving artists a new way to create value beyond fractions of a cent per stream. Also collaborated with @cbuy_cbuy_cbuy where you can get your Ed-ible albums and @DemoDotSupply where the music will be hosted. Thanks for your support

Presale Opened Now! link Below It’s hard to be a musician. Music is one of the most important art forms we have, yet artists are constantly told to create for pennies. We fight algorithms, chase streams, and hope a playlist decides we're worthy of being heard. Even when people listen, those listens rarely translate into meaningful income. The way we consume music feels broken. It's been broken for a long time. I just didn't know how to challenge it. Today, releasing music often means uploading it to a crowded streaming platform, hoping an algorithm notices it or a playlist gives it a chance. Listening has become passive. Music is everywhere, but we rarely experience it with intention anymore. It's become so convenient that we've lost much of the ritual that once surrounded it. I started asking myself a simple question: How do we make people feel again? How do we make them care again? That question sent me down a rabbit hole. I love food, and I love music. The two have always lived side by side, especially within hip hop and the many cultures and subcultures connected to it. We celebrate albums over meals, gather around music at cookouts, and build communities around both food and music. That connection made me wonder: What if music wasn't just heard? What if it could be eaten? That's where Edible Albums came from. An Edible Album is a new way for artists to release music through edible mediums, such as cookies. Each cookie represents a song on the album and contains an edible QR code. As you eat each cookie, you scan the code to unlock that track, turning the act of listening into a deliberate experience. Instead of pressing play on another playlist, you're invited to slow down, taste, listen, and connect with the music one song at a time. The goal isn't simply to sell cookies. It's to create a format where music becomes an event again, something people gather around, remember, and experience with intention, while giving artists a new way to create value beyond fractions of a cent per stream. Also collaborated with @cbuy_cbuy_cbuy where you can get your Ed-ible albums and @DemoDotSupply where the music will be hosted. Thanks for your support











We're rolling out a small tweak to boost visibility of your posts to your mutuals (people who you follow back). We noticed this data was missing from the algo and it made your friends appear less in your replies. This resulted in the reply section feeling more like a battleground with people you don't recognize. This should also help clusters form around interests more easily, which many people have asked for.

What happened when music shifted to streaming is playing out in gaming right now. The industry didn’t kill music - it expanded it. More artists. More access. More revenue. The same shift is coming for gaming. The question isn’t whether digital wins. It’s who builds the best infrastructure around it. From the retail side, this is where the opportunity lives. Discovery. Curation. Digital storefronts that actually serve players - not just bury them in a catalog. 45% of PlayStation enthusiasts are reportedly considering switching to PC. That’s not a crisis - that’s a signal. Players want better experiences, better value, better discovery. The teams solving for that will define the next era. We’re already building toward it.














