Elliott Brand

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Elliott Brand

Elliott Brand

@ElliottBrand

Head of Product at Motion (@motionapp_)

Toronto, Ontario Katılım Ağustos 2017
609 Takip Edilen594 Takipçiler
Elliott Brand
Elliott Brand@ElliottBrand·
GPT 5 is solid, but it’s clear a day of using it that there will be no more LLM horsepower highs. The breakthroughs now live up the stack
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Lenny Rachitsky
Lenny Rachitsky@lennysan·
Who's the best Product Manager you've worked with?
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Elliott Brand
Elliott Brand@ElliottBrand·
@rezakhadjavi Political capital is often acquired via existential threat/war — Look at Putins bump in the polls after the Ukraine invasion. Not saying the conflict has anything to do with Bibi wanting to push his numbers, but unsure if that points a huge factor here.
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Reza Khadjavi
Reza Khadjavi@rezakhadjavi·
Seems to me like: 1/ No side wants a full scale regional war 2/ The stated goal of "eliminate Hamas entirely" is not achievable without orders of magnitude more bloodshed 3/ Regional war seems guaranteed if this pace of bloodshed continues (let alone intensifies) 4/ Netanyahu doesn't have a ton of political capital internally So what's the plan here? In other words... Advocating for the outcome of "eliminate Hamas entirely" feels the same as advocating for a full blown regional war. Are you sure that will increase safety/security? Every one in their right mind should be calling for a ceasefire. Tell me if you see it differently.
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Elliott Brand
Elliott Brand@ElliottBrand·
Can't contain my excitement while testing this new feature that's gonna save people tiiime. Coming into @motionapp_ next week: Export video creative as GIF ...killer workflow solver for those who know the pain of getting video into Google Slides ☠️
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Elliott Brand
Elliott Brand@ElliottBrand·
@PhilKiel Phil, glad you like! Any chance you’d be up for a quick call next week? We’re collecting feedback to help guide where we take this feature 🙏
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Phil Kiel
Phil Kiel@PhilKiel·
One of our favourite @MotionApp_ reports: concept comparison. Based on the data below we concluded that Render creatives converted at a higher rate, lower CPA and also generated more sales and received more spend (not shown below)
Phil Kiel tweet media
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Elliott Brand
Elliott Brand@ElliottBrand·
@Tina_Donati Hahaha reading this makes me sick, Tina! Trying to wrap my head around distribution in my marketing days left me with some real trauma. That 75% number is so true
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Tina Donati
Tina Donati@Tina_Donati·
Creating the content > 25% of your time. Distributing your content > 75% of your time.
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Elliott Brand
Elliott Brand@ElliottBrand·
@elonmusk Next, you should see how that rate stacks up to people working at your offices and gigafactories
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Elon Musk
Elon Musk@elonmusk·
USA birth rate has been below min sustainable levels for ~50 years
Elon Musk tweet media
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Elliott Brand
Elliott Brand@ElliottBrand·
The gravitational pull of creative testing has shifted. Facebook used to provide the best audiences for marketers to iterate on creatives. Now, testing on platforms like TikTok are equally (or more) important for the creative workflow. Here's how we are helping:
Reza Khadjavi@rezakhadjavi

1/ 🚨 Introducing Creative Analytics for TikTok We started @MotionApp_ to bridge the worlds of data and creativity so I'm really excited about this launch 👇

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Reza Khadjavi
Reza Khadjavi@rezakhadjavi·
1/ We sat down with some of the brightest minds in DTC to unpack the role of a Creative Strategist 👇
Reza Khadjavi tweet media
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Susan Wenograd
Susan Wenograd@SusanEDub·
Working solo in my slice of heaven the next couple of days ❤️
Susan Wenograd tweet media
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Elliott Brand
Elliott Brand@ElliottBrand·
@herrmanndigital Come visit Canada, TG was never taken off IMAX at our AMC equiv. Saw once regular, came back the next week to see it on the bigger screen
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David Herrmann
David Herrmann@herrmanndigital·
I’ve yet to see a single positive review of the new Jurassic World. Contrary Top Gun still posting positives three weeks later. I’ve seen enough, Top Gun will be back atop box office next week. AMC needs to move TG back to Dolby and IMAX.
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Tina Donati
Tina Donati@Tina_Donati·
I'm getting married today! 👰❤️ That's it. That's the tweet. 😂
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