Andy | Email Marketing 📨

Email Marketing Tip: Tell people when your bestsellers are back in stock > Email #1: Back in stock announcement > Email #2: Shop this best bestseller before it's gone again Simple yet so effective This resulted in more than $48,000 in sales for this client

AI slop is destroying your welcome flow results btw. Follow this strategy instead to maximize conversions 💸

@maxwellcopy CUSTOM

ChatGPT is officially better than Claude again. I just built a new custom GPT trained on everything we've learned managing email for 300+ ecom brands and $250M+ in email revenue. Stuff it does for you: → Writes full campaigns in your brand's voice → Builds out flow strategies from scratch → Plans a month of campaigns in minutes → Audits any email and tells you how to fix it I spent weeks training this thing on our actual playbooks, data, and templates we use internally at my 90+ person agency so the output isn't generic AI slop. Now it's yours for free. Just: 1. Like this post 2. Reply "CUSTOM" And I'll send it over. (Make sure you're following me so I can DM you)

@maxwellcopy CUSTOM

If you're not offer-stacking and valuemaxxing in 2026 as an ecom brand, scaling profitably will be MUCH harder for you. Grüns is pushing a discount + free gifts + giveaway entry across most of their ads, landing pages, and emails. Mars Men does exactly the same. Discount. Free gifts. Giveaway entry. Compare that to "buy this one product for this price and get nothing else". Same product. WILDLY different perceived value... even though you end up paying a bit more for the better offer. Offer-stacking and valuemaxxing is literally one of your biggest levers to optimize your CAC. Majority of customers would rather feel like they're getting a stacked, no-brainer deal... rather than buying one single product for a cheaper price.

Easy (and profitable) tweak to try in your abandonment flows 👇

Quick 4th of July sale we ran for an ecom brand via email & SMS. $134,590 generated across 5 days. 995 orders attributed directly to these emails and texts. Here's a simple overview of the plan we ran: July 1st - Email: Sale Open July 1st - SMS: Sale Open July 2nd - Email: Reminder July 3rd - Email: Sale Ends Tonight July 4th - Email: Sale Extended July 4th - SMS: Sale Extended July 5th - Email: Last Chance Offer front and center in every email. Good focus on urgency and countdown timers. Nothing too complex at all. Don't skip out on running good offers once in a while just because someone on social media said "never send emails with discounts!" When done right and timed right, running a good sale will generate your brand a sh*t ton of money.

Easy $1,000,000 email campaign playbook for ecom brands 📈

Love this angle, lol. Frame your brand's money-back guarantee as a bet. Framework: "I'll bet {{product_price}} that in {{guarantee_length}} you will get {{product_benefit}} or you get every penny back + keep the product for free." No risk for the customer. Everything to gain. Gamblemaxxing

Non-discount emails rip when you send the right ones. Steal these, adapt them to your brand/product, and watch them crush 🤌

Uncomfortable truths about email campaigns 👇 - Unsubscribes are inevitable. They're just a natural part of sending campaigns consistently. Don't obsess over them. - You should be sending minimum 3-4 campaigns per week. If you're an aggressively-scaling multi-7-figure brand, you probably should be sending minimum daily. - Sending campaigns frequently will make your click rate look lower than you'd like. That's expected and doesn't actually matter. Your actual clicks to website and total revenue will still be higher. - Unsubscribes are GOOD for your business. Fewer unengaged profiles on your list results in stronger sender reputation and a lower Klaviyo bill. - Running a sale/offer at least once or twice a month will make you more revenue over time. "Protecting your margin" by never running a sale usually just means leaving money on the table. - You WILL get an email here and there from a customer complaining about your brand sending "too many" emails. Shocker, no one loves being marketed to. Ignore. Move on. - Sending 80-90% of your campaigns to one broad engaged segment feels like you're leaving "advanced" segmentation opportunities on the table. In reality, that's exactly how you maximize revenue.

@EcomVictor My man is BudaMaxxing!

Obligatory facebook mom selfie dump after 2 weeks in Budapest Can't stop me

Swipe these Abandoned Cart emails from brands doing $100,000,000+ in revenue 👀

Everyone overcomplicates email campaigns while the brands making millions from them just focus on these 5 basic things. 1. Frequency. They send minimum one email campaign every other day. If you’re spending a lot on ads and growing your email list significantly, you can send minimum daily as well. If that sounds like too much, remember… These people explicitly signed up to your list to get marketed to. It's not 2014 anymore where someone is surprised a brand is sending them marketing emails after giving them their email address, lol. If someone unsubscribes because “you send too many emails!!”, they were not the type of person who was going to purchase from your brand anyway. Unsubscribes are a GOOD thing. Unengaged people on your list cost you money and hurt your deliverability. 2. Offers. There's been this whole phase online where founders and marketers act like discounting will destroy your brand and train customers to never ever buy at full price. That's a bit extreme and not totally true. Most brands will make more revenue long-term by having offers as part of their strategy. Look at the brands scaling hardest on Meta right now... Most of them are pushing offers hard to convert first-time customers. Mix an offer into your email strategy at least once or twice a month. 3. Segmentation. They're not using 58 hyper-niche micro-segments. That's a waste of time and you're only limiting your own revenue by thinking you're being advanced with your segmentation. 90% of your campaigns should go to a broad engaged segment. That segment alone drives almost all of campaign revenue. The remaining sends can go to more targeted segments when it actually makes sense. But those smaller sends aren't what generates most of your revenue over time. 4. Content types. - Educational emails - Social proof emails - Product-focused emails - Promo emails Get a good mix of those rolling every month. Then, identify what seems to work better and do more of that content next month. Repeat. No need to overthink it from there. 5. Angle. It's never going to be one specific line of body copy or a button placement that makes an email campaign a winner. As long as you're not sending genuinely ugly and horrible emails, the angle and overall messaging is what makes or breaks it. Keep your emails concise and punchy. Use infographics to convey the message visually. Don’t overcomplicate it.

A few recent ones from the team ✍️🎨

Randomly found this video I recorded about 4 years ago of one of my agency's first ever payments coming in on Stripe. Made $1,200. Felt like the biggest win in the world at the time. Now, Obzia is a 7-figure agency with 16 people on the team and we've partnered with over 70 ecommerce brands. Literally none of that existed back when I recorded this video. Crazy how much can change in 4 years. Giving up is not an option.

How Kourtney Kardashian uses email marketing for her ecom brand to get more customers 👇

“Men used to go to war” yeah and now I’m sending emails about skincare and cute puppies. What about it

Just another day, dialed in from the Airbnb 💻

Another welcome email we've made 📝