Andy | Email Marketing 📨

Email Marketing Tip: Tell people when your bestsellers are back in stock > Email #1: Back in stock announcement > Email #2: Shop this best bestseller before it's gone again Simple yet so effective This resulted in more than $48,000 in sales for this client

You don't need fancy copy for offer-driven emails. When you finally run a sale, take advantage of it. Don't hide the offer below paragraphs of "value-driven copy" because you think every single email needs to educate. If you have an established brand, a meaningful portion of your list is ALWAYS ready to buy. Make it easy for them to do so.

I tell most brand owners that their email revenue % should be around 25-40% when the channel is dialed in. Obviously, as any marketer should know, attribution is never perfect. But it's still a data point worth tracking closely. That said, we've got brands seeing 50-60%+ attributed revenue from email & SMS. This usually happens with brands that have very loyal audiences. A strong community of raving brand fans. Lots of repeat buyers who don't need heavy discounting to purchase. When your audience is that engaged, email naturally carries more weight because people are already extra primed to buy from you AND they rely more on your emails for updates. The brands hitting 50%+ in Klaviyo aren't doing anything magical that other brands haven’t discovered yet. They just have a different type of audience and brand-to-customer relationship. Before you compare your own brand to Klaviyo screenshots on socials, make sure you're actually playing the same game in the first place.

Couple of recent messages that clients have sent our team. I'll never never get tired of unprompted feedback like this lol. This is what happens when you actually deliver results and communicate well 🎯

My business partner and I have spent well over $70k on courses/coaching. Most people would call us stupid for paying for those things. "Lol you got scammed! Why would someone rich even sell a course?" Uhm, rich people like to make money btw. Big surprise. So they package their most valuable knowledge into digestible content and sell it...to make more money. And people like myself are happy to pay for it (and we've made that $70k back many times over). Don't get me wrong though, we've definitely bought courses where 95% of the content didn't really help us. But that last 5% was pure gold and saved us months or years of figuring out certain things ourselves. So if you actually believe in yourself, investing in coaching or courses from people you trust is a no-brainer. Don't delay your success because people on TikTok say "all courses are scams!!!"

This is the difference between having a "decent" pop-up and a dialed-in pop-up for your ecom brand btw. From ~700 new email profiles captured daily... To ~1500 new email profiles captured daily. Easy 2x win for this brand's list growth as we onboarded them 📈

You can easily take a "boring" product recommendation email and make it fun. We designed this email with an engaging flowchart, instead of just writing out a regular text block with information. This is how you get people excited to see what's in their inbox from your brand.

I just tripled daily list growth for an ecom brand we took on last week. Their previous pop-up had a 4.3% submit rate. 2 days after onboarding them at Obzia, we implemented new pop-ups and skyrocketed submit rate to 12% instantly. Speed + focus on what matters most.

Welcome flow emails for a skincare brand 👇

I don’t care if it’s kinda cringe, but I’m proud to say that the jobs I now provide to over a dozen of people are exactly the jobs I would've wanted before starting Obzia. Fully remote. Work at the times you prefer. Get paid well. We don't track hours, we track results. We'd rather you work 4 focused hours and crush it than 8 hours of average work. We're not boring and corporate. We treat people well and have fun while getting clients some of the best results in the space. People share ideas and help each other get better at their roles even though they don't have to. And when someone does great work and earns a raise, we give it to them. We don't wait for them to ask. This is the type of environment I would've wanted before I knew I was going to build it myself.

My worst fear as an agency founder is having to lay off a key team member because of "cutting costs". We're not even remotely close to that now, but I'll work my ass off to make sure we never get there. My team's stability in the future depends on my business decisions today.

Brands will find a winning email angle and just...move on. Huge mistake. When something works, you should double down on it. Test more variations, repurpose it in flows, milk the concept. This is how we turn one winning campaign concept into even more revenue for clients 👇

Uhm... We made $4.8k from a plain text email with 27 words lol. Probably the shortest email I've ever sent. A simple sale reminder to a broader segment. And the email became the highest revenue-generating one on the Klaviyo account so far 🚀 Sometimes less really is more.

Some fire Abandoned Cart emails we've made 🛒🔥 These types of emails should be more than just basic "cart reminders" btw... They should address objections, reinforce the reasons behind wanting to place an order, build trust with social proof, and create a true feeling of urgency. What you lean into most depends on your product and audience though, so don't just copy/paste blindly from other brands.

Fun email we created for a brand 🐶 Level up your brand's emails with creative infographics!

5 years ago I was working at a gas station. Hated it. If you told me I'd be seeing these types of payouts every few days in the future, I wouldn't have believed you. Pick a path with potential. Care about the work. Work with great people. Stay consistent. The rest follows.

Browse Abandonment flow for a premium tableware brand 🍽✨️

@mikefutia PROMPTS

I just built a Claude prompt library that runs your entire DTC marketing operation 🤯 100+ prompts organized by function: competitor research, creative briefs, ad copy, hooks, landing pages, performance analysis, customer review mining, and more. Perfect for DTC brands and agencies who are still prompting Claude from scratch every time they open a new chat, rewriting the same context, and getting generic output that sounds like every other AI-generated ad. This prompt library eliminates the entire loop: → Competitor Research: scrape and analyze competitor ads, extract winning hooks, map creative strategies, build competitive battlecards → Creative Briefs: generate data-backed briefs from ad performance, write iteration briefs, new concept briefs, test plans → Ad Copy & Hooks: 20 hooks across 10 frameworks, full ad copy variations, persona-specific angles, fatigue-busting rewrites → Landing Pages: audit any landing page against DR best practices, clone high-converting advertorial structures, write product page copy → Performance Analysis: audit Google Ads accounts, find wasted spend, build visual dashboards, weekly narrative reports → Customer Intelligence: mine reviews for ad copy language, extract objections, find unexpected use cases, build persona cards from real data → SEO & Content: find keyword gaps, write content in your brand voice, optimize product listings for AI shopping (ChatGPT, Gemini) → Email & SMS: launch sequences, weekly newsletters, abandoned cart flows, post-purchase nurture No more blank-page prompting. No more re-explaining your brand every session. No more generic AI output that sounds like a template. What you get: →100+ copy-paste prompts organized by the 8 functions DTC teams actually run →Every prompt pre-loaded with the context structure Claude needs to give you real output →Prompts that reference your brand voice, your ICPs, and your real data — not generic placeholders →A living library you can customize once and reuse across every campaign I put together the full prompt library as a single downloadable playbook: organized by section, ready to copy-paste into Claude today. Want it for free? > Like this post >Comment "PROMPTS" And I'll send it over (must be following so I can DM)

This brand 5 months ago: Zero email marketing. Today: $500K+ per month from email & SMS. 21.7% of total revenue. Initially, we had to fix deliverability issues first since they'd never sent marketing emails. Once that was healthy, we started scaling. Now we're testing more and new angles, optimizing pop-ups constantly, increasing send frequency, and adding targeted offers for specific segments. Only up from here. Shooting for 30% next 📈

Most rewarding part of working with ecom brands is hitting huge milestones together. Just short of the first $100k day with this client 🚀 Strong ads, great product, market demand, dialed-in email & sms. When everything works together, this is what happens.

5 email concepts we use to consistently bring in new customers for ecom brands: 🧵