EntityX_HQ

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EntityX_HQ

EntityX_HQ

@Entityx_HQ

Target highly valuable, hard-to-reach audiences. By analysing the meaning of a web page, we identify the most relevant pages to place ads that will resonate

London, United Kingdom Katılım Kasım 2020
423 Takip Edilen60 Takipçiler
EntityX_HQ
EntityX_HQ@Entityx_HQ·
Get Cultural Insights from the World Cup Answer questions such as: * Which players and teams are most read about? * What are the emerging trends? * Which World Cup sponsors are dominating? * How to engage World Cup audiences? entityx.ai/world-cup-cult… #WorldCup2022 #entityx
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Tim Flagg
Tim Flagg@Timforchange·
“Contextual” drives greater engagement across the funnel - James Hutchison, Stackadapt #aweurope
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Tim Flagg
Tim Flagg@Timforchange·
“AI powered contextual can deliver 2.5x performance” James Hutchison, Stackadapt #aweurope
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
Scott Brinker, @chiefmartec is joins EntityX on Tues 2nd to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/regist… #Marketing
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
Scott Brinker, @chiefmartec is joining EntityX next week to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/regist… #Marketing
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
Scott Brinker, @chiefmartec is joining EntityX next week to discuss 'Harmonising Humans & Machines' - one of the big trends he has identified for the next decade. Discover how marketers can harness the power of machines to prepare for the future zoom.us/webinar/regist… #Marketing
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
The Big Reset: Find out what the big privacy changes mean for marketers and how they're not only adapting, but finding opportunities for better, ethical more accurate targeting entityx.ai/the-big-reset #adtargeting
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
Will marketers have to remake marketing for the new privacy-era? Where should they start? Find out in this 34 page report with advice and insight from industry thought-leaders entityx.ai/the-big-reset #adtargeting
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
Is the new privacy-first era good or bad for marketers? Alongside the challenges there is the opportunity to really focus on audiences. Get practical tips on applying machine learning to audience targeting: entityx.ai/the-big-reset
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
What's the biggest challenge for marketers in the new privacy first age? Read our report to get insights and practical tips on the future of audience targeting entityx.ai/the-big-reset #audiencefirst
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
@paulgayfer @Lauren_Ogundeko @shakeandvac Thanks Paul, yes we believe 'human curation' is fundamental. We use machines to process the data, finding connections and patterns, but only humans can interpret the cultural meaning. Our ability to make cultural segments addressable is rooted in human understanding of culture.
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Paul Gayfer
Paul Gayfer@paulgayfer·
@Entityx_HQ @Lauren_Ogundeko @shakeandvac I think the consensus here is that it does have to be both, although an increasing part of the art is in people extracting insight, and the brand-specific opportunity from the wealth of data and science we now have available, rather than defaulting to the machines to do it for us
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EntityX_HQ
EntityX_HQ@Entityx_HQ·
"(Google's decision is) like Ford/GM saying there's no future in Petrol. Sure you could still make Petrol cars, but who will invest?"
Tim Flagg@Timforchange

@vinnyflood I presume it is investors weighing the long term significance/trend. Google, the most powerful ad player, have signalled that Chrome/DV360/GAM will not support IDs. It's like Ford/GM saying there's no future in Petrol. Sure you could still make Petrol cars, but who will invest?

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Keşfet

@chiefmartec @paulgayfer @Lauren_Ogundeko @programmai @Deliveroo @Brainlabs @dean_murr @elonmusk