Epom

@AdtechGod how alt identification providers feel rn:

What’s this mean for the alts?

@EricTilbury_RTB messes up with my kidneys, so I visit the water closet every 30 minutes🥲

Here’s your PSA to take Creatine every day. You’ll thank me later.

every 2nd post with images on LinkedIn now is AI-generated, are we cooked?

@EricTilbury_RTB people don't get that SPO isn't a magic stick to fix all programmatic problems but quite a tedious and complex process of deciding what's right for their media buying

I see a lot of talk about SPO: “You need to do SPO!” But I don’t think many people realize what that actually entails. Do not, under any circumstances, go to your seat level and start slashing sellers globally. SPO should be done at the line item level. Yes, there are some sellers you can cut across the board, but I am not here to call anyone out. The right approach is to identify the most efficient and cleanest paths to inventory and include only those sellers, exchanges, and/or PMPs at the line item level. Exclusions always leave room for junk to slip through. When done right, curation automates SPO for you.

we are generally astonished and concerned with what the latest @ChatGPTapp can do with a 5-word prompt

@TreyTitone thanks, bro, I was just researching these for a newsletter on what's going wrong with ad tech

These are the ad tech trends and stories I'm watching in 2025 🧵

yo, ad tech community. What do you think is the main reason causing turbulence in ad tech this month?

@adtechradar it was cool when Venom said "it's Venoming time" and venomed all over the place

NEW: Perplexity’s AI search is still serving ads for Venom—months after it left theaters. Story below. 👇 (PS, this might be an exclusive?)

@AdtechGod remember when TTD was the new icon in the programmatic realm? how time flies...

This article about TTD is….interesting. Struggling Product Behind The Trade Desk's Revenue Woes Angers Buyers and Publishers

@baza_hookah побійтесь Бога

На 1000 підписників додамо 💀ЦЕ💀 в меню

how being Ukrainian on X feels these days

@JohnathanBarnes who's to blame? walled gardens ofc🌚

I don't invest in adtech because I already feel overexposed to the industry by simply being in it, but my two cents is DSPs in general are overvalued while SSPs are undervalued.

@EricTilbury_RTB relying solely on retargeting is like drinking water from the bottle, urinating back, and drinking what's left again in hopes of hydrating yourself

I don’t know who needs to hear this right now. Retargeting isn’t an unlimited pool of users.

scrolling LinkedIn after one week of vacation is the worst form of brainrot

so, is TikTok getting banned?

@AdtechGod can't deny him that drip

How do you politely tell your business partner that he looks ridiculous in purple crocks. (Asking for a friend)

What it's like trying to do journalism in ad tech:

@baza_hookah kys

Поки робочий варіант: Так, цезар в сендвічі. Ні, не імператор. Так, можна штрикнути ножем

Так складно придумувати описи для коктейлів/страв. Писати «хрумкий сендвіч з ніжною соковитою курочкою і соусом цезар» якось не хочеться

@baza_hookah чуєш, сам? ви там зовсім очманіли?

Ремонт, звісно, вийшов на славу, і все він робив сам, і муровану барну стійку, і бетонну мийку. Натхнений стилістикою vaporwave заклад отримав неймовірне неонове освітлення, яке є і буде невідʼємною частиною дизайн-коду бази

Історія Бази 🧵

if you're sitting on the couch, chillin and wandering: "Is my CTR better than the industry's average?" then here's the answer