AdTechRadar

NEW: White House avoids AI ad rules in new framework. Story below. 👇 adtechradar.com/2026/03/20/whi…

NEW: Yahoo DSP says the future may mean you never log into its UI at all. Story below. 👇 adtechradar.com/2026/03/19/yah…

NEW: ChatGPT ads top Meta on lead quality? Story below. 👇 adtechradar.com/2026/03/18/cha…

NEW: The Trade Desk and Publicis spar over audit. Story below. 👇 adtechradar.com/2026/03/17/pub…

Never a dull moment in adtech. 💀

@aripap Totally, but it works narratively for TTD. Good visual to make their case for their wares, even if not necessarily fair.

@adtechradar I didn't really like this analogy because it doesn't take into consideration the role of SSPs as market makers. If you were a real estate broker who *also* had access to a unique pool of home buyers that would be genuine value add for the sellers, not just arbitrage.

NEW: TTD’s CEO likened SSPs to house flippers in a talk yesterday at Marketecture Live. adtechradar.com/2026/03/12/ttd…

NEW: @FreeWheel has launched an agentic infrastructure for premium video. Story below. 👇 adtechradar.com/2026/03/11/fre…

NEW: @perplexity_ai wants to replace your marketing stack. But can it? Story below. 👇 adtechradar.com/2026/03/09/per…

NEW: @TheTradeDesk’s Jeff Green makes his case. Story below. 👇 adtechradar.com/2026/03/06/jef…

NEW: Icon, the controversial AI ad maker backed by Peter Thiel, may be no more. Story below. 👇 adtechradar.com/2026/03/05/pet…

NEW: @doubleverify has exposed an AI slop factory, revealing the prompts used to build it. Story below. 👇 adtechradar.com/2026/03/04/dou…

NEW: Is @TheTradeDesk in talks with OpenAI to support ads in ChatGPT? Story below. 👇 adtechradar.com/2026/03/04/the…

NEW: @criteo is @OpenAI's first adtech partner for ChatGPT ads. Story below. adtechradar.com/2026/03/02/ope…

What is the integration here? Trying to understand if it's a "real" technical integration or if Criteo is coming on as an advertiser and will use that commitment to help clients somehow?

NEW: @TheTradeDesk mentioned “AI” 40x on its Q4 earnings call — a two-year high. Story below. 👇 adtechradar.com/2026/02/26/ttd…

NEW: @TheTradeDesk beat Q4 expectations, but slower growth guidance caused the company's stock to drop. Story below. 👇 adtechradar.com/2026/02/25/the…

NEW: @atdata, a company that verifies email addresses and has access to over 10 billion of them globally, has been bought by @Experian. Story below. 👇 adtechradar.com/2026/02/24/exp…

NEW: @infilliontech has acquired @catalina, which means we get to post a clip from Step Brothers. Story below. 👇 adtechradar.com/2026/02/23/inf…