
What’s for dinner? Depends where you’re looking, writes Sam Barker in our latest issue. 75% of UK consumers still search for food weekly – but 60% of Gen Z now turn to TikTok. Search vs scroll is reshaping FMCG: fmcgceo.co.uk/from-search-to…
#FMCG #FoodMarketing #TikTokMarketing

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