
your testimonials aren't doing what you think they're doing
posting a screenshot of "thanks so much, you're the best!" with zero context tells me nothing
what actually builds trust: "John lost 35lbs but here's what he told me was harder than the workouts..." then share the real struggle—the social pressure, the late night cravings, the fear of failing again
and how you coached him through THAT, not just the meal plan
people don't hire you because someone else succeeded they hire you because they see you can handle the specific mess they're currently in
generic praise is noise. specific transformation stories are proof.
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