lester
451 posts


these 4 native ads outperformed every single polished studio creative we tested this month. and it wasn't close.
here's the thing nobody talks about with native ads:
they bypass the "this is an ad" filter in your prospect's brain
they feel like a friend sharing something, not a brand selling something
CPMs drop because meta treats them like organic content
we've been cooking these for clients lately and the results are wild. swipe through and tell me these look like ads.
they don't. that's the whole point.
if you want native creatives that actually convert shoot me a dm right now.




English

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process.
I paid him 6 figs to build these systems for my companies.
He chains together 7 AI tools: creative brief → image gen → scale winning assets. All run by 2 offshore designers.
I’m giving away his entire operating system for free.
Comment “AI” and I’ll send it.
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$72k+/month creatives aren’t using experts on camera
they’re using animated metaphors your brain understands instantly
a drink smashing through clogged arteries
a sad rice character freezing in a fridge
a stressed throat reacting to irritation
no whiteboard explanations
no complicated medical jargon
the problem is visualized
blocked flow
cold metabolism
inflamed tissue
you don’t need to “get it” intellectually
you see it
that’s why these ai cartoon ads scale
abstract health problems become simple stories
ai builds the scenes
scripts create tension
testing finds the winners
that’s the quiet engine behind a lot of these health offers
rt + comment “cartoon” and i’ll send the structure
(follow for dm)
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I've been 'split testing' my freelance creative strategist offer for the past 3 months. It's led to me to create 'The Cheesecake Strategy' in a Figma.
It's my step-by-step system for creating 100+ ads a week without burning out. I'm giving it away. No email opt-in. No lead magnet BS. Want it for FREE? 👇
➡️ Comment / DM the word "FIGMA" ⬅️
Yeah, some people will copy it and claim it as their own. Whatever. I'd rather give value upfront than gatekeep...
Comment / DM the word "FIGMA" I'll send it across.
(Every DM I send is handwritten, no Ai bot automation)
Ps. You may be thinking... so what do you do Jez?
I'm a freelance 'Creative Strategist' for D2C brands ✅
👉 I’ll 3x your winners using an editor, designer + ClickUp (DM's Open)

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A native ad should look NOTHING like an ad
It should also look NOTHING like a stock photo
It should be slightly blurry, taken @ an awkward angle & be ugly af
Your target audience should think wtf
The first thing I tell my team when we generate these is to make it look like it came from a Reddit thread at 3am
Example below

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@Aknaimi_ @alexgoughcooper search terms
“No one talks about this…”
“This surprised me…”
“If you have (problem) read this.”
“I didn’t believe it either, until I tried it.”
“Every ..... should see this 👇”
“This actually works”
"don't scroll past if.."
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@saikurrra mfers writing their whole advertorial in primary text
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@iwo_cybulski Top left the bulletpoints would not catch my attention
On the bottom left, the offer wouldn’t catch my eye
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