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Auke-Jan
1.8K posts
Auke-Jan
@ecomAJb
Building health-focused consumer brands
Amsterdam, Nederland Katılım Haziran 2014
477 Takip Edilen413 Takipçiler
love this concept
rather than focus on WHY the symptoms happen
it makes dog owners FEEL those symptoms
and when you trigger emotions like guilt and fear
viewers are more likely to buy out of impulse
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Naming convention is a small habit with huge impact.
If you can't read your data, you can't scale.
If your ads are named "Copy of Copy of Final Final V2", you're flying blind.
We built a naming convention tool that we use across every ad account. Small habit, massive impact on how fast you spot winners.
Happy to share the sheet so you can use it on your own brand.
Like + RT + comment "NAMING"
Must be following with DMs open
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💰HIRING: Health & Wellness Creative strategist
Junior? Do not apply. You will not be considered.
Must be experienced with 7-8 figure brands
Proof of doing creatives that have spent at least 6 figure(s) a month
Base rate + Crazy $$ Bonuses
Interested? Please DM me
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Want to target 55+ desktop audience on @taboola and @OB_Performance ?
Heres How....
The most underrated targeting insight in direct response:
Don't target people with the problem.
Target people who've already tried to fix it.
"Foot pain sufferers" is a cold audience.
"Spent $200 on orthotics and still hurts" is a buyer.
Here's why this works:
→ They've proven willingness to spend → Their frustration is at its peak → They've self-qualified as serious → They're LOOKING for something different
The advertorial in the screenshot doesn't open with "do you have foot pain?"
It opens with a failure list.
$220 orthotics. $180 sneakers. 4 rounds of physio. 8 years.
That's not copy. That's a mirror.
The reader sees themselves in every line and thinks "that's exactly me."
Pain-aware audiences click.
Solution-exhausted audiences BUY.
If you're writing ads for health, joint, mobility, or any pain-relief offer — stop selling to the problem.
Sell to the graveyard of failed solutions they're already standing in.
That's where the conversion lives.
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@jforjacob Whats your opinion on gummies as a form? I dont see how 90% of them contain the ingredients listed.
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This is true to an extent but nobody ever really mentions how much the product itself matters
I’ve been stuck before under 8 figures with the exact same skill set, processes and team as we have now
Only thing that changed was the product
A lot of the time it’s not a skill issue and it’s a business model issue
scaled@ecomdiddy
nobody actually talks about what 8 figures looks like day to day so i will it’s not what you think you’re not making crazy moves, you’re not finding secret products nobody’s heard of, you’re not in some genius ad account doing things nobody else knows it’s the same process every single day wake up, check data, identify what’s dying, kill it, push what’s working, brief new creatives, review, repeat that’s it the secret everyone’s looking for doesn’t exist what separates the guys doing 8 figures from the guys stuck at 5k days is they stopped looking for the secret and just got really good at the basics creative testing framework that never stops running an offer that actually converts cold traffic a scaling process that doesn’t blow up when you push budget and the discipline to not touch things that are working i used to think i needed to find the perfect product or crack some algorithm i was 17 doing 1k days genuinely convinced i was one product away then i realised the guys ahead of me weren’t smarter, they just had better systems and more reps once i stopped chasing and started building it compounded fast 8 figures is just what happens when boring works for long enough
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@ecomAJb @BambinoShopify I'm sure it's the free scoop bundle that let's them scale, not the shady practices /s
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If you don’t have gifts in your offer, you’re missing something big.
This store sells taurine for dogs and does $100k/month
3 offers, and most importantly, gifts that unlock at each tier.
Pack 1 = 0 gifts
Pack 2 = free scoop
Pack 3 = free scoop + glove + free shipping
The customer upgrades the offer for the gift 🎁
Not for the discount.
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new brand just launched. placed an order on stock for the next few months.
july is gonna be a full year on all new brands. mid summer pacing for $8-9m/month collectively depending how this new brand is gonna go.
ecom has never been easier if you know marketing and running the right business model.
full gas.
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I’ve never seen a more retarded comment section in my life
Nabeal Khan@nkecom
Ecom is so dead man. New brand is now at $8.5k daily rev, but we’ve barely made any profits. Stats: - $5.5k ad spend - $8.5k revenue - 1.54 ncROAS - $4k MRR accumulated - $200 profit What’s the point in running an ecom business for 2.5% margins?
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Ecom is so dead man.
New brand is now at $8.5k daily rev, but we’ve barely made any profits.
Stats:
- $5.5k ad spend
- $8.5k revenue
- 1.54 ncROAS
- $4k MRR accumulated
- $200 profit
What’s the point in running an ecom business for 2.5% margins?
Nabeal Khan@nkecom
New brand is currently at $6k days. We've scaled 10x in the past 4 days lol. We were chilling at around $600/d because we were very low on stock (gay) - but our new batch just landed so we're pushing. Here's the current stats: - $4k/d in meta spend - 1.5 new customer ROAS - $2.5k/d in MRR compounding daily - 100+ new ads injected weekly - Ai producing 90% of output (fkin crazy) We’ll probably push this past $10k daily spend next month (once even more stock arrives). Honestly, it's a different kind of pain coming from the drop-shipping world to building a fully custom brand (without Chinese fulfillment). We'd have this thing 10x bigger right now if we didn't have to worry about stock. Probably just going to yolo it & place a massive order next week so we don't have to think about it ever again. I’m sure it will all be worth it when we exit one day, Inshallah….
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451 new vs 308 returning customers.
40%+ of our revenue comes from people who already bought before.
This is what separates a brand from a dropshipping store. Even with shipping from China like our brand.
The trick: launch 2-3 new collections per year so existing customers always have a reason to come back.
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what if your target ROAS for Meta was 1x or even 0.5x instead of 2x?
How many ads that you called losers are suddenly winners?
How much does your "hit rate" instantly increase?
How much more could you spend?
How much would your focus shift away from "we need better ads"?
most people think they have a creative problem when in reality they have a business model problem
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i just built an ENTIRE ecom advertorial with the NEW Codex GPT-5.5…
it took me exactly 13-prompts and it’s better than anything i’ve ever seen
i just gave it:
- brief context into my supps niche
- a 6-part story structure based on my ICP
- AIDA instructions with gary halbert’s DR principles
- 4 iteration prompts based on stages of awareness
- a codex deployment workflow
and voilá
a fully working advertorial with perfect copywriting principles
i just put together a more in-depth guide on how i did this (all prompts included)
for 24h, i'm sending it to EVERYONE who likes + comments "ADV"
(must be following + RT for priority access)
p.s. this is too good for me gatekeep
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Lol failed concept, ofc it’s not. Awareness stages are the FIRST thing you determine before making any new ad.
Awareness stage > persona > angle
Pls read the full post and you’ll understand how to read the TOF/MOF/BOF concept and the awareness stages attached to it.
Professor Charley T | The Meta Ads Guy@CTtheDisrupter
TOF/MOF/BOF is a failed concept Its Upper and Lower, its relative and its ALL above Search & Email
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