Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. @rob_schaef with the scoop on the tech: sportsbusinessjournal.com/Articles/2026/…
Introducing 𝗩𝗶𝘅𝗶 𝗟𝗶𝗴𝗵𝘁𝗦𝗵𝗼𝘄™, 𝘁𝗵𝗲 𝗮𝗽𝗽-𝗹𝗲𝘀𝘀 𝘀𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗲𝗱 𝗹𝗶𝗴𝗵𝘁 𝘀𝗵𝗼𝘄 𝗻𝗼𝘄 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 𝗙𝗥𝗘𝗘 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗩𝗶𝘅𝗶 𝗦𝘂𝗶𝘁𝗲. Fans scan a single QR code to light up the venue with 5× higher participation!
The Ravens tapped The Famous Group for a mixed reality halftime show celebrating their 30th season 🏈
The animation featured banners and a massive virtual raven delivering the franchise’s two Super Bowl rings.
MORE: ow.ly/JI7P50WX03N
The @Bucks partnered with @FamousGroupLA to create an unmatched MR activation for fans.
"Fear the Deer" was taken to new levels with the immersive venue experience.
For more: sportsvideo.org/2025/03/10/fro…
Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight.
The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA.
@rob_schaef with the scoop on the tech powering it: ow.ly/Ige150UWsrW
Welcome aboard our special edition #A330, in collaboration with Disney's #Moana2. Step into our aircraft and let your journey across the Pacific unfold with favorite characters from the animated film. Plus, discover an augmented reality feature that celebrates the all-new movie while you're flying in the sky. We can't wait to see you in-flight!
Try the AR feature now: moana2ar.hawaiianairlines.com. @DisneyAnimation’s "Moana 2", only in theaters November 27. #HawaiianAirlines
Cool: Carolina Panthers’ mascot featured in 3D mixed reality in Allianz Stadium and on NFL Network during today’s game in Germany.
(via @FamousGroupLA)
Another standout success by our partner @FamousGroupLA. Using Pixotope, TFG transformed Levi’s Stadium into a vibrant tropical paradise. Our reliable platform helped to seamlessly deliver this stunning immersive experience to up to 60 million viewers: hubs.ly/Q02FzWHN0