Farhad Divecha

Serious question: does Bad Bunny purposely sing so badly off tune? Does he know he sounds painfully off key art tubes? Can he actually sing if he wanted to?

What's going on here? I've never known Google Ads to be *so* personalised!

I've tried using @Copilot for the past week, but I give up. The AI is absolute shite... spews nothing but hallucinated garbage 9 prompts out of 10. #ai #GenerativeAI #Copilot

While a chunk of the internet was down because of Cloudflare, I find it odd that Cloudflare's own website was working perfectly! Do they not use their own service?! 🤔

"Finding the right mix of automation, personalisation, and craftsmanship will be key in 2026." digitalfunnel.ie/digital-market… @AccuraCast

It's that time of year when I choose Christmas gifts on behalf of @AccuraCast that I wish someone would gift me, but no one will, so I just order a few spares and then pretend they're so we don't "run short"

Hey @ThinkwithGoogle are you aware that a bunch of your links have broken redirects, and loads of articles now just land people on the homepage. Very annoying! Did all the old research and articles just disappear?

Do you remember when you joined X / Twitter? I do! #MyXAnniversary

@Digital_Liam @heroconf You've gone a long way, @Digital_Liam !

It's a hard life @heroconf Waxing lyrical about Uranus and marketing incrementality at 3pm #heroconf #BrightonSEO

@aleyda @rustybrick I just published our research of 2k prompts and 9k cited sources, which also questions the importance of structured data: accuracast.com/articles/optim…

Who would have said that the usage of structured data for search would be such a hotly discussed topic in ... 2025?! 👇👀 From the current top stories in #SEOFOMO News: * Structured Data Does Not Help With Visibility In AI Search with @rustybrick coverage of tests by @thetafferboy and Julio C. Guevara * Does schema help you surface more in Google’s AI Mode? by @TaylorDanRW, explaining that their test shows that Schema is a hygiene factor (at best) for AI Mode visibility, not a differentiator. Check them both out in #SEOFOMO news: news(.)seofomo(.)co 👀 PS: I hope this doesn't disincentivize you from using structured data, although it helps you to prioritize based on impact and effort ;)

Does Schema Markup Increase Generative Search Visibility? ... turns out, not as much as you've been told it does! accuracast.com/articles/optim…

My youngest went on an exchange programme, where he made the host family listen to Bon Jovi , and I'm so proud of him! 🥰

Not sure I'd want to go there

I wonder how much the marketing and customer services team at @aegeanairlines think the bad publicity from every such poor customer experience costs them? linkedin.com/feed/update/ur…

@aegeanairlines It's not being "handled". Your team are trying to gaslight me and tell me it's reasonable to expect someone to sleep on the streets for 10 nights!

@FarhadD Hearing this, doesn't make us happy 😔. Your case is currently handled by one of our colleagues with whom you are already in communication via email. You may revert under the respective correspondence at any time. Thank you.

No surprise that once I DM'ed @aegeanairlines they returned to their crap customer service. Airlines like Aegean who get away with such bad behaviour need to be held accountable and forced to pay up.

@aegeanairlines I've already raised the complaint, only to be told by your representative that @aegeanairlines believes having customers sleeping on the streets of Paris for 10 days is "reasonable", because I needed to wait for your authorisation to get a hotel or return home to London.

@FarhadD Farhad, we'd like to check what you're referring to together . Please send us a PM with your booking reference and be sure to opt in to chat with the social media team. Thank you.

Terrible customer service by @aegeanairlines - cancelled my flight, offer an alternative 10 days later, and doesn't offer to cover food or lodging while I was stranded in a different country. See you in court - you picked the wrong traveller to mess with.

Wild how many startups are trying to automate things people don’t even do manually. Maybe start with value, not just velocity.

Interesting... Meta will stop targeting *one* UK citizen with personalised ads after settling a privacy lawsuit she brought to the UK data watchdog. theguardian.com/technology/202… @DanMilmo have you seen any data about users picking the pay-for-no-ads offer in the EU?