OG Media | Copywriting Truths

I've spent the past 4 years running up info brands (numerous clients scaled past $1m/mo) Here are 50 direct response tips that'll help you print more money with your offers: #1: You don't get better at copywriting by reading more books. You get better by dissecting more sales letters #2: Your prospect's brain ignores what doesn't feel new, exciting, or dangerous. Every message has to pass that gatekeeper #3: Every iconic offer has a common enemy. Big supps attack big pharma. Tate attacks the system. You need one too #4: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies #5: Benefits don't sell. Dimensionalized benefits sell. "Quit your 9-5" is weak. "Quit your 9-5 so you stop missing your kid's recitals" prints money #6: Problems don't resonate. Dimensionalized problems do. "Acne sucks" is weak. "Hiding your face behind your blazer at lunch" hits #7: Sell who they'll become, not what they'll get #8: Disqualifications create demand. People want what they can't get. Make them qualify themselves to you #9: Don't only sell the dream. Sell the consequences of inaction. FOMO drives buying decisions #10: The "easy" emotion sells like wildfire. Activate it with phrases like "3-step system," "beginner-proof," "no tech required" #11: Every line of copy must flow into the next. Break the flow, lose the sale #12: Open loops are the engine of VSL consumption. Promise, deliver, promise again. Repeat #13: Confess your weaknesses to build credibility for your strengths #14: When you use scarcity, justify it. "Only 5 spots left" is weak. "Only 5 spots left because we cap calls per coach" lands #15: Acknowledge why your prospect failed before. Then position your solution as the thing that fixes the exact reason they failed #16: Reframe price in daily terms. "$3.27/day" feels different from "$1,193/year." Same math. Different psychology #17: People buy perceived value, not actual value. The diamond in the museum case sells for more than the same diamond in a drawer #18: The image you give off on the front end dictates the customer you attract on the back end. Look like a guru, attract worthless customers. Look sophisticated, attract serious buyers #19: In saturated markets, invalidate the gurus. The market is already sold on the idea. They're shopping for the right person #20: Aware buyers see through "3-step systems." If your unique mechanism is recycled, sophisticated buyers skip you #21: You can borrow authority. If your work has touched Microsoft, Netflix, or BBC, put those logos on your sales page #22: Men buy status. Women buy safety. Tie your benefits back to these root drivers #23: Your order bumps should help customers hit the dream outcome faster or with less effort. If they don't, kill them #24: Ethically gatekeep components across LT, MT, HT. Without clear differentiation, ascension breaks #25: The operator who can spend the most to acquire a customer wins. Break even on the front end. Print money on the back end #26: Reward fast action with disappearing bonuses. The slower they decide, the less they buy #27: Drop a $27-$49 LTO right after opt-in. It liquidates ad spend and qualifies prospects financially #28: If they say no to the LTO, hit them with a down-sell popup at a lower price. You'll convert another 10-20% #29: Don't optimize Meta for "leads." Use LeadFi or a TYP qualification form, then optimize for qualified leads only #30: Stack propaganda on your thank-you page. Case studies, FAQs, social proof. The pre-event begins immediately after opt-in #31: Hit them across email, SMS, voice notes, personal videos, and engagement groups. Multi-modal engagement compounds show-up rates #32: Build Looker Studio dashboards with KPIs at every funnel step. You can't fix what you can't see #33: Segment your ESP by behavior. Non-attendees, warm attendees who didn't buy, DIY buyers who haven't ascended. Different messages. Same list #34: Long promos kill show-up rates. Keep them short. Spike ad spend 2-3 days before the live #35: After your confirmation email, send a "limitations" email that crushes the top objections. Show-up rates climb #36: Offer a free gift for sitting through the entire workshop. Mention it on your registration page and emails #37: Stack micro commitments throughout your webinar. The more they nod yes, the easier the close #38: Add an FAQ section at the end of every webinar. Answer objections. Link every answer back to your CTA #39: On stage, demonstrate. Don't tell. Every claim needs a visual cue that backs it up #40: Use real-life news articles to inject FOMO. The market is moving. They're falling behind #41: If your webinar bombed on Sunday, run an encore on Tuesday. Encore webinars crush #42: Without one big idea, your webinar flops. One problem. One outcome. One unique mechanism #43: The best front-end risk reversal isn't a guarantee. It's what people see when they Google you #44: Treat the prospect like a client before they're a client. That's how you sign them #45: You scale through specialization. Become the go-to operator for X outcome for Y ICP #46: Hire for character. You can teach skill. You can't teach loyalty, proactivity, or relentlessness #47: If you need daily phone calls with your team, your systems are broken. Two 30-min meetings a week is enough #48: Your biggest superpower is the ability to walk away. The moment opportunities feel optional, more gravitate to you #49: Long-form YouTube is the best client-getting vehicle right now. If you have a track record, you should be making videos #50: Your reputation takes years to build and one bad deal to torch. Always do business with good intentions