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The candlelight concert collab last night gave us time to stfu and think. Here are some of my thinks:
1. A good song will always be a good song. I love old rock and pop classics. I'm a cheese ball. It made me look forward to Christmas with my family and playing them all again with new love. They played Dream On by Aerosmith, Life on Mars by Bowie, God Only Knows by Beach Boys and a bunch of other greats. I cried a little at the last two mentioned.
MARKETING TIP: a great campaign will always be remembered and talked about regardless of what you are selling.
2. Reinterpretation is revival. These songs are played to death and probably skipped by many because they've been heard so many times. But in a silent theatre, surrounded by candles, delivered by a string quartet, I literally had goosebumps the entire time. Totally captivated. Very emotional.
MARKETING TIP: look for inspiration in what people already love, or have loved, and reimagine. So what you create is still recognisable but completely fresh and feels new.
3. I hate AI. I don't hate AI, but in a time when there's so much fast fake content, moments like this where you can completely disconnect, not have to talk, stay off your phone, reminisce, immerse yourself, feel nostalgic etc, are invaluable. This was a MAGICAL experience.
MARKETING TIP: Unique irl experiences matter. They don't have to have an angle to sell your product. People appreciate the thought and care and they ultimately do help sell the product because they produce amazing content, increase the brand visibility and loyalty, and increase audience entering the funnel.
4. People connect with emotions. I know every word to every song played last night, most of us do, but there were no words last night. Just beautiful string music and a stunning candle sea. You don't need sensory overload to have an impact.
MARKETING TIP: include more emotion in your marketing. You have words, sound, visuals, touch even irl, to make your audience feel something. It could be anger, desire, glee, heartache, fear, yearning... What emotion do you want to evoke as part of a story that your product/tech helps to realise. What future do you make possible. What individual story can you tell for a normal human being affected by your product. You might think this is a stretch, but it's called brand marketing and the best way to explore it is with the butterfly effect.
5. @hypepartners Events Queen @cryptokwueene absolutely nailed this. Dm her if you want an amazing xp. And thanks to @OctantApp for helping us make it happen. And thanks to all the wonderful people who came.
6. KUDOS to @proofofjake_ in an all white suit wearing Hype x @ethereumfndn special collab kicks, that I've never even seen!!!! (and props to @vijaymichalik for loaning them)
What. A. Moment. More of this please.
Meme moment: Men being emotional and uncomfortable together @cryptofreedman @0xDannyHype @0xjawor me. It's a beautiful thing.
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