Fernando Angulo

10 Best PR Tools for Outreach, Distribution & Monitoring 1. Semrush AI PR Toolkit 2. Muck Rack 3. PitchFriendly 4. Anewstip 5. GlobeNewswire 6. Cision 7. Business Wire 8. Media Monitoring 9. BuzzSumo 10. Pulse We tested them personally, here's what we learned: social.semrush.com/4cV0djN.

Snap just cut 16% of its workforce — about 1,000 people — and the CEO said it out loud: AI reduces repetitive work. We've officially moved past "AI won't take your job" into "AI is the reason we eliminated your role."

Curious where everyone is focusing right now — are you building GEO for ChatGPT, Gemini, both, or just waiting to see who wins? The data says don't wait, but I know the budget argument is real.

What this means if you build AI workflows: the platform wars are real and moving fast. Don't architect critical systems around one provider. The leader today may not be the leader in 18 months.

ChatGPT's AI traffic share dropped from 77% to 57% in one year. Gemini surged from 6% to 25%. Claude nearly tripled to 6%. SimilarWeb's March 2026 data shows the AI landscape just fundamentally shifted.

@LisaBar17665091 Fair pushback — "next decade" was deliberate provocation. But "invisible right now" is the problem worth solving. The reshuffle cuts both ways: established AI authority weathers each shuffle better than starting from zero. What's your tracking showing?

@Fernando1Angulo Hot take but "own search traffic for the next decade" is a stretch, these channels are gonna get reshuffled nonstop. We started tracking brand mentions in AI replies after someone in this sub mentioned Scope Online, kinda brutal how invisible most cos are rn

HubSpot just launched "Answer Engine Optimization" — essentially SEO for ChatGPT and Gemini. The uncomfortable truth: most companies don't have a strategy for either channel. The ones that build both now will own search traffic for the next decade.

@RobbFahrion That's the interesting part — GEO is actually easier to explain than SEO ever was. "Be the best answer" clicks faster than "optimize your meta tags." What industries are you seeing this shift in most?

@Fernando1Angulo I have more people asking about GEO that have never even thought about SEO. Wild world. So much opportunity.

Introducing Claude Opus 4.7, our most capable Opus model yet. It handles long-running tasks with more rigor, follows instructions more precisely, and verifies its own outputs before reporting back. You can hand off your hardest work with less supervision.

The new SEO goal isn't just to rank — it's to be cited by AI. 69% of publishers already saw ad revenue decline in 2025. The window to adapt is now, not later. What's your content intent ratio looking like? 👇 #SEO #AI #ContentMarketing #DigitalMarketing

When someone searches "symptoms of X" or "how to learn Python" — AI answers it. No click needed. When they search "what happened in tech today" — they want a human source. They click. If your content is lookup-based, an AI is now your direct competitor for that traffic.

AI search is hitting publishers hard — but not equally. New data (1,200 publishers via @Semrush): 📉 Health, education & careers: -40 to -50% in clicks 📉 All verticals avg: -14% 📰 News content: only -7% The gap? Intent. Thread 🧵

That's the conversation I'm committed to having. On stages. In research. Here on X. If you want to bring it to your event or team: → fernandoangulo.com #AISearch #SEO #ZeroClickEconomy #SearchStrategy

Those 8 messages told me more than any research report I've published. People aren't looking for predictions or hype cycles. They want actual strategic clarity on what AI is doing to search — and what to do before the window closes.

I turned around to take a selfie after my talk. Nobody had left. 45 minutes. AI and search. No slides. The room was still packed. That meant more to me than any applause. 🧵