Ferry
14 posts



I’ll give you a hint of what I’m looking at next.. For AI to stay responsive and economical at scale, compute has to move closer to where data is created and intelligence is actually used. The market still underestimates what that means for: $NBIS $CRWV $IREN $CIFR













What is $ZETA? There are a lot of $ZETA bulls on this platform and they have strong opinions, strong conviction, and they point to the growth, which is fair. But in most of the conversations I’ve observed, it’s clear the understanding of what $ZETA actually does is pretty shallow. So instead of arguing back and forth, I’m just going to break it down in a simple way so it’s clear what the business really is and where it actually fits. Most people hear “identity graph” or “data” and think it’s some magical AI system that finds new customers out of thin air, but that’s not what it is at all. An identity graph is simply matching that connects some sort of information like emails, devices, cookies, and logins to a person, which means it’s not discovering new customers, it’s organizing existing ones. That distinction sounds small, but it completely changes how you should think about the business. Every time someone visits your site, opens an email, or logs into an app, they leave behind small pieces of data that can be collected, think of it like cookies. $ZETA takes those pieces and builds a profile so it can recognize the same person across channels like email, display, mobile, etc. Once that profile exists, $ZETA AI can decide what to show them, when to show it, and where to show it in a precise way. This is where $ZETA is genuinely strong, because the more data you already have on a person, the better the system performs. If someone is already in your business, even if they just visited once or opened an email, $ZETA can segment them, score them, and push them closer to conversion with high efficiency. The entire advantage comes from having identity and context, not from discovering brand new people. That is not new customer acquisition, it’s called lifecycle marketing. Lifecycle marketing is what happens after someone already exists in your business in some form, whether they are a customer, a visitor, or just someone who engaged once with your email or app. The goal is to move them forward, get them to buy, come back, spend more, convert or simply not disappear. Remarketing is just a more specific version of that same idea, where someone has already shown intent and you are trying to bring them back. They clicked, browsed, or almost purchased, and now you are targeting them again with more relevant messaging. This is exactly where identity graphs shine, because the system already has enough info to recognize and act on. The reason the results here look so strong is not because the system is magically better at marketing, it’s because the starting point is easier. If you run a simple thought experiment, it becomes obvious very quickly. Take 100,000 completely cold users and assume 1% click and 1% of those convert, you end up with 10 customers, which is what real acquisition looks like (1% click rate + 1% conversion rate). Now take 10,000 users who already visited your site and showed some level of intent, perhaps 10% click and 5% convert, you end up with 50 customers from a 10 times smaller base. Nothing about the system had to be extraordinary, the only thing that changed was the quality of the audience. That’s why lifecycle and remarketing consistently produce better looking economics for advertisers. This is also where attribution creates a lot of confusion, because platforms tend to take credit for conversions that were already likely or perhaps easier to happen. If someone visits your site, thinks about buying, and then later sees an ad and converts, the system attributes the sale to the ad. In reality, the intent already existed, and the platform simply captured it more efficiently. The real question is not attribution, it’s incrementality. Would that person have converted anyway if the ad never existed? That is a much harder question, and most systems are not designed to answer it honestly. 1/ 👇







