Fiddlehead

"Don't build links. Build relationships." - @randfish

This study dug in to find out what exactly people want from branded content—and the results are pretty surprising. Marketers, take note. 👀 buff.ly/3kvmlG4

@TwitterMktg Here are our picks: - @thinking_slow - @randfish - @amandanat

a marketer more people should follow

"Be the brand that cares about people, even if they aren't customers yet, and you'll find that you're going to stand out among the crowd like no other." - @PatFlynn

Your sales team has just asked you to hop on a call in 30 minutes with a new prospect. Here's how you can get massive insight into the brand's competitors in under 10 minutes. buff.ly/3DTFHMe

“A huge mistake that Silicon Valley boards make is despising marketing. they think marketing is an add on. They don’t understand that marketing is something you design into the product.” - @cindygallop buff.ly/2ZvA7ks

Cutting down on approvals and empowering your marketing team to ship new ideas is one of the best things you can do to improve your content.

This cold outreach approach got one marketer a response rate of 80%. Read as @amandanat reveals her five-step cold outreach process for skyrocketing your response rate and ROI via @sparktoro. buff.ly/2Yk4REB

.@slhamlet was hired to report on Second Life shortly after its launch in 2003. Listen as he recounts the early days of the platform, how it foreshadowed many of today’s toxic social media issues, and why so many have returned to it during the pandemic: buff.ly/3b49rJD

No matter how much you optimize your HTML or how well you write your content, your web pages won't see the first page of search engine results unless you fix this. 👇 buff.ly/3vJCT1j

Treat your marketing like little experiments. Test, test, test.

"It’s almost impossible to speak in BS when you’re telling a good story." The next time you’re pitching a product or leading your team, don’t bury them with buzzwords. Do this instead. 👇 buff.ly/3E0qqcw

Want to raise your brand's perceived value while saving tons of time and money? Here's a step-by-step guide for creating brand guidelines to help your company become immediately recognizable in your industry, courtesy of our own @bweltbwelt and @shaxxon. buff.ly/3CjydBG

Remarkable and frequent content fuels reach. Agree or disagree?

Social media managers after hearing Instagram now lets you post from your desktop.

"If the only thing you do is optimize toward viewable CPM, and you want the cheapest viewable CPM possible, you will get tiny little ads on very big screens and that gets you no attention.” - @guldi buff.ly/3B3eBQY

What's one book you think every marketer needs to read? 📚

Heads up: Twitter is testing ads in replies. Users will start to see them in the first, third, or eighth reply to a tweet. Thoughts? 🤔 buff.ly/3j1c8Ag

Check out this mind-blowing new episode of our Stayin' Alive in Tech podcast for a super entertaining deep dive into virtual communities. 👇

Implementing a new internal initiative for your business? Follow these steps: ✅ Identify your biggest pain points. ✅ Focus on outcomes. ✅ Draft and implement v.1 of the policy. ✅ Hold a retrospective. ✅ Iterate, iterate, iterate. More tips here: buff.ly/3lUJh2t