Fragrance Du Bois

An exciting evening at @saks Fifth Avenue New York, where we were featured as the exclusive fragrance partner during a private fine jewellery event hosted for top clients at Le Chalet. The event provided a valuable opportunity to introduce guests to the worlds of Sirène and Lucius through scent discovery, sampling, and one-to-one fragrance experiences in an intimate luxury setting. Thank you to the Saks Fifth Avenue team for including us in such a special evening.

We’re pleased to announce our launch in Singapore with Amaris, marking another exciting step in our continued expansion across Asia. This partnership reflects the growing demand for niche fragrance in the region and strengthens our presence within a key luxury market. A special thank you to the Aura Prestige team for their support, and to all the Beauty Advisors who joined our recent training session - the passion and engagement throughout the day made it a memorable start to this new chapter.

Our pop-up at Rinascente Milan is now live on the Ground Floor, running until 25 May. Located within one of Italy’s most iconic luxury department stores, this installation continues to strengthen our presence in the Italian market and offers a dedicated space to discover the collection in-store. Thank you to the Rinascente team for their continued collaboration and support

A strong presence at the recent Liebe & Friends Evening in Hannover, a biannual event hosted by Liebe that welcomes over 250 guests from across the region. Sirène and Sirène Privée were showcased within a dedicated brand space, creating an immersive moment for fragrance discovery and conversation throughout the evening. Thank you to the Liebe team for the invitation and continued collaboration.

Training completed with our new Italian distributor, Olfattorio. These sessions are an important part of building strong product knowledge and ensuring the collection is represented with confidence and consistency across the market. We’re excited for this new partnership and look forward to continuing to grow together in Italy.

Our playtable rollout continues across key Neiman Marcus and Saks Fifth Avenue locations in the US, creating dedicated spaces for fragrance discovery and customer engagement. Now live at Neiman Marcus Bergen, these installations help bring the collection to life in-store while strengthening our presence across luxury retail doors nationwide. Thank you to our retail partners for their continued collaboration and support.

Our Patchouli Gourmand site is now live at Selfridges Birmingham, marking the launch of our very first Selfridges exclusive fragrance. This milestone reflects the continued growth of our partnership with Selfridges and introduces a bold new chapter for the collection within one of the UK’s leading luxury retail destinations. Thank you to the @Selfridges team for their continued collaboration and support.

Our presence continues to grow across Taiwan, with the collection now featured at key Nose Way locations including Mega City Banqiao, Mitsukoshi A11 Xinyi, and Hanshin Arena Kaohsiung. These placements reflect our ongoing partnership in the region and strengthen our visibility across some of Taiwan’s most important retail destinations. Thank you to the Nose Way team for their continued collaboration and support.

Sirène Privée takes the spotlight at The Point Shopping Mall, Malta, extending visibility for the fragrance in a key retail destination. This placement supports our continued presence in the market and connects audiences to our retail partner, SCENTONIQ, for in-store discovery.

Our Lucius Maximus pop-up at Harrods Knightsbridge is now live, introducing the next chapter of the Lucius story in one of the world’s most iconic luxury retail destinations. This dedicated moment brings the power and presence of Lucius Maximus to life, continuing to build momentum behind the collection and our partnership with Harrods. Thank you to the @Harrods team for their continued collaboration and support.

Sirène Privée makes its mark in Malta, extending the brand’s presence beyond retail through a striking out-of-home moment. This placement supports continued visibility in the market and reinforces our partnership with SCENTONIQ, bringing the Sirène Privée story to a wider audience.

Now live at Abu Dhabi Airport - a major milestone as we enter the travel retail space. This launch, in partnership with TRSS, ARI, and our distributor Glitter World, brings the collection to one of the region’s key international travel hubs. An exciting step forward as we continue to expand our global footprint.

We’re pleased to be part of Notes Shanghai 2026, one of the fragrance industry’s leading international exhibitions, bringing together professionals and enthusiasts from across the global market. Held from April 2–5 in Shanghai, the event provides a platform for exchange, innovation and discovery within fine fragrance. Visit us at Booth D11-12 / E11-12 to explore the collection and connect with the team.

THE NAME BEFORE THE LEGEND Controlled. Commanding. Unshakeable. Lucius Maximus introduces a completely different DNA to the Lucius universe - deeper, darker and intensified. Crafted with greater power, greater presence and a magnetic intensity, this is fragrance at its most commanding. For the man who leads. Never follows. POWER, PERFECTED. Exclusively at @Harrods #LuciusMaximus harrods.com/en-gb/p/fragra…

Training completed with the Obsentum team across Bucharest and Constanța, bringing together teams from all store locations for a comprehensive session on the full collection. Investing in product knowledge remains key to delivering a strong in-store experience, and it was great to engage with the team across both cities. Thank you to Obsentum for the continued partnership and collaboration.

We’re pleased to share our latest feature with TRUnblocked, exploring how niche fragrance is evolving within global travel retail. As the category continues to grow, maintaining a clear brand identity remains key. Our approach focuses on craftsmanship, considered expansion, and creating meaningful experiences - ensuring that growth never comes at the expense of what defines us. Read the full article below. trunblocked.com/when-niche-goe…

Sirène Privée featured in Diva Magazine Bulgaria, spotlighting one of the brand’s most distinctive and talked-about creations. Press coverage across international markets continues to play a key role in reinforcing visibility and strengthening the brand’s global presence.

Our collection featured at The Shilla Duty Free Seoul Downtown Store, one of South Korea’s leading travel retail destinations. This presence reflects our continued partnership with The Shilla Duty Free and strengthens our visibility within the global travel retail channel. Thank you to the Shilla team for their continued collaboration and support.

A great evening at Pearsons of Enfield, celebrating our presence in this exciting new location. The event brought together fragrance lovers and partners for an evening of discovery and conversation around the collection, with strong engagement throughout the night. Moments like these highlight the importance of supporting our retail partners and creating meaningful in-store experiences. Thank you to the Pearsons team and everyone involved for making it such a memorable evening.

Lucius and Sirène on display at Rosina, Athens. A strong window presence that supports in-store visibility and reinforces both collections within the market. Thank you to the Rosina team for the continued partnership and clean execution.