Fran Lambert

🇨🇭Swiss media trip alert!🇨🇭I am currently recruiting UK/Ireland-based journalists and publications for the below group trip to the city of Lucerne on 20-23 January 2026 - please get in touch if you feel it could be for you 🙏🏻

Hot off the press, it's Switzerland Tourism UK & Ireland's Winter 2025/26 media booklet! 🇨🇭 ⛷️ ➡️ tinyurl.com/4yk8thry

How to save money on your holiday to Switzerland as UEFA Women's EURO 2025 kicks off on 2 July - our beautiful alpine country is the place to be this summer! 🇨🇭⚽️ uk.finance.yahoo.com/news/save-mone… via @taliena @YahooFinanceUK @UEFAWomensEURO @VisitZurich @baseltourism @GeneveTourisme

Media trip alert: We are on the look-out for a UK-based journalist/media outlet (no content creators, sorry) to join our summer urban swimming group media trip to beautiful Zürich on Wed 25-Fri 27 June! Email media.uk@switzerland.com if you think this could be you! #Zübiza 🏖️🏊‍♂️☀️

Eurovision fever has hit Basel! After 36 years, the world's largest music event is back in Switzerland with the semi-finals tonight/Thursday night and the final on Saturday night! More info on everything Basel has planned here: lnkd.in/ezi3iA9e @baseltourism @Eurovision

Thx @williamcooknews @TelegraphTravel for this great piece, which ties in beautifully with @Eurovision week! Some places have a certain magic, and Basel, a bizarre, beguiling blend of metropolis and market town, is one of them: telegraph.co.uk/travel/destina… @baseltourism @FlySWISS

Thanks @LadyLynham for a lovely reminder of what was a very dreamy media trip to the beautiful Bern Region! A sublime summertime sojourn in Gstaad: bespokeblackbook.com/summer-gstaad via @TheBespokeBook @madeinbern @FlySWISS

MEDIA TRIP ALERT: we still have one space left on our arts and wellness group trip to the Italian-speaking Swiss region of Ticino on 19-22 May! Email if you think this could be one for you: media.uk@switzerland.com🇨🇭 *UK/Ireland-based media/writers only pls (no creators, sorry)*

A new Bond thrill that's accessible for all: @BrionyKey dares to ride the new Schilthornbahn in Switzerland’s Bernese Oberland, the steepest cable car journey in the world | ttgmedia.com/destinations/a… via @KatherineLawrey @TTGMedia @SwissMurren @JungfrauRegion @madeinbern . .

Thank you to ⁦@FelicityCloake⁩ for a Masterclass on 🇨🇭 cheese fondue in today’s ⁦@guardian⁩ Feast supplement. We’re in the midst of the season.

The masterpieces of the 🇨🇭 Oskar Reinhart Collection have arrived in London. A privilege to open @TheCourtauld exhibition "Goya to Impressionism", featuring an exceptional selection of Impressionist & Post-Impressionist works – many on show in 🇬🇧 for the very first time.

Always a pleasure to go away with the wonderful Beverley @whattravel Watts - thanks for this lovely piece in The Travel Magazine on our wholesome autumn trip to @Veysonnazsuisse @NendazSuisse in the picturesque Pennine Alps of @valaiswallis!🇨🇭thetravelmagazine.net/valais-travel-… #valaiswallis

Unbelievable coverage for the Bernese Oberland - thank you @GabyLeBreton! How to have the ultimate Swiss ski holiday: telegraph.co.uk/travel/tours/u… via @TelegraphTravel @madeinbern

LAST-MINUTE SPACE on our group ski trip IN ONE WEEK to beautiful Nendaz in the 4 Vallées, Switzerland's largest ski area! UK and Ireland-based journalists and publications only please, no content creators, email us at media.uk@switzerland.com if you think it could be for you!🙏🇨🇭

With the group draw complete, Switzerland is more excited than ever to welcome Europe to the UEFA Women’s EURO 2025. 🫶 Will you join us? 🇨🇭⚽ #WEURO2025 🔗 myswitzerland.com/en-ch/experien…

Thanks @williamcooknews for yet another wonderful piece on Switzerland, you are always welcome back🇨🇭 telegraph.co.uk/travel/destina… @MySwitzerland_e @VisitZurich @bauraulac @25hourshotels @FlySWISS

Overjoyed with this article - thanks so much @Willhide for writing and @TRtravels @FT Tom for commissioning! Postcard from Switzerland: Saas-Fee celebrates 40 years of Wham!’s Last Christmas | on.ft.com/4iekH7J #saasfee #whamiversary #lastchristmas40 @MySwitzerland_e

Where to ski in Switzerland this season: nationalgeographic.com/travel/article… via @MikeMacEacheran @NatGeo @madeinbern @Graubunden @cransmontana @VerbierResorts @visitlucerne @valaiswallis @MySwitzerland_e @JungfrauRegion @VisitZurich @EngelbergTitlis

@KirstieMAllsopp @SwissAmbUK @MySwitzerland_e @WTM_London Wow, what an accolade! Thank you so much @KirstieMAllsopp ☺️

@SwissAmbUK @MySwitzerland_e @WTM_London Now I’m following them, Switzerland is a wonderful holiday destination. The amazing thing is how adaptable it is from summer to winter and how visitors are encouraged to explore and enjoy everything.

Great to meet the @MySwitzerland_e team at the 🇨🇭 stand @WTM_London & to learn more about the growing 🇬🇧 demand for holidays in #Switzerland. #WTMLondon2024