Frauke Hachtmann 🇺🇸 🇩🇪

🏈 New pub in IJSC about how NFL fandom develops in soccer-dominant Germany 🇩🇪 Key insights: global growth works best when teams & players lead, media opens the door, and fandom abroad follows different paths. @Human_Kinetics @Unl_CoJMC #UNL #NFL 🔗 doi.org/10.1123/ijsc.2…

Building trust with my sports comm & campaigns students as they step into new teams is one of my favorite moments of the semester. Huge thanks to UNL Outdoor Adventures for the creative challenges. This semester challenge is going to be 🔥 #UNL #CoJMC

The late Quintin Chambers-sensei. He handed down a methodology and approach that brings the SMR jō and sword to life. With it, uncanny discoveries are frequent. We owe him so much, and will always think of him when a eureka moment occurs in our training. Photo: Maryland 無限道場

A quiet, contemplative day out on the windswept Plains. #iaido #katana #budo #zen

My sports media and communication students pitched three innovative marketing campaigns promoting the FIFA 2026 World Cup on Fox Sports to a panel of three Fox Sports executives. ⚽️ I’m so thankful for our incredible partnership with @FOXSportsU, now in its 11th year! #UNL

I love starting a new semester outside on the first day of class. Getting to know my students for the first time through games, challenges, and trust-building activities has become a favorite tradition over the past few years. Thank you, #UNL Outdoor Adventures!

.@Unl_CoJMC students, join @JasonStammSaid and me today at 10 a.m. CST for our interactive, hands-on workshop, “Game On: Inside the Playbook of Sports Reporting” as part of the Rhine-Ruhr 2025 @FISU U-Media Expert Lecture Series! Register here: lnkd.in/gzTxEvz5

Come join me for @aaf_nebraska’s Challenge Accepted event on Tuesday, May 13, from 4 – 5:30 p.m. at HopCat in Lincoln! Experience three case studies including from my book, “Crisis Response Advertising: Insights and Implications from Covid-19.” aafomaha.wildapricot.org/event-6147940

What an incredibly powerful #IACS25 keynote about the rise of women’s sports with @SarahSpain, @shimmy33, and @janesports 🙌🏼! Let’s go!

The first day of the semester is always magical: so much energy and excitement in the room despite the extreme cold this week. 🥶 Very excited about this semester! #UNL @Unl_CoJMC

I am so grateful to get to work with our talented students and amazing real-world clients! This semester @FOXSportsU challenged our @Unl_CoJMC students to develop a research-driven “Fox Sports on YouTube TV” subscription campaign and they delivered! So proud!🦊 📺

Two #UNL professors repping @ustamovalley at @usta Nationals defeating Minnesota and having a great time! #GBR @NebraskaBiz @Unl_CoJMC

Thank you, @LincolnAMA for inviting me to share my research about crisis response advertising. Loved discussing the practical applications of my findings with our amazing Lincoln brand communicators! 🤗

Can’t wait to discuss crisis response advertising and how to future-proof your brand for uncertain times at @LincolnAMA Skill School on Sept. 27. See you there! amalincoln.org/event/skill-sc…

So proud of our team! Can’t wait to play @usta Nationals with this amazing group of friends in November! 🏆🎾💪🏼 #tab=tournaments" target="_blank" rel="nofollow noopener">usta.com/en/home/stay-c…

If you’re interested in learning more about the impact of COVID-19 on DEI practices in the ad industry, come see me in Franklin Hall! #AEJMC24 #UNL @UNL_ODI @Unl_CoJMC

So honored to discuss crisis response advertising during COVID-19 at today’s #ONBrand2024 Conference! I love the conversations and reflection on shared experiences with Nebraska’s brand communicators!

Day 3 of our Digital Media & Esports Summer Camps started off with an Advertising workshop with @FraukeHachtmann and then work on our projects. Teams went out to interview clients for stories and Esports did some streaming & shout casting. @Unl_CoJMC

I’m very honored to have received @Unl_CoJMC’s Research & Creative Activity Award this year. Thank you, @SVeil for your support and encouragement on my book writing journey! 📚

So incredibly proud of my @Unl_CoJMC #SPMC450 students for developing and pitching innovative marketing ideas on behalf of our first-ever international client, @RCDEspanyol. Thank you, @Merelloclarke for this amazing opportunity to work with one of @LaLiga’s greats! ⚽️⚽️⚽️