Shlomo Freund

I’m starting a new series called Inbox Truths. Each one has 2 parts: ⚡ The Insight → a short, polished lesson on email personalization. 📝 The Raw Note → the messy, unfiltered rant I originally wrote down. Why both? Because the polished lesson is useful… but the messy note is real. And the truth usually lives in the mess. Over the next weeks, I’ll share my wins, failures, and experiments in building email systems that actually get replies (not just clicks). Welcome to Inbox Truths. Follow me for more

@tibo_maker JBL wave beam

ngl I've been mass-testing AI agents across all my products for the last 2 weeks tried to replace entire workflows. customer support, content generation, SEO audits, social scheduling here's what I found: agents are insanely good at tasks with clear inputs and outputs. content drafts, data extraction, competitor analysis. like 90% as good as a human, 50x faster but they still completely fall apart when context matters. when you need taste. when the answer is "it depends" I watched an agent confidently give a user the wrong Outrank plan recommendation 3 times in a row because it optimized for the metric instead of the actual need so painful to watch 😅 my take: the best AI-native products in 2026 won't be "fully automated" anything they'll be the ones that figure out the exact moment to hand control back to a human that handoff is the whole product

@brennandunn @rightmessageapp I saw the feed is gone and ppl menu item added. I liked the feed tbh , seeing on the spot what's happening. You should probably have both.

Just released a big new feature to all @rightmessageapp accounts... Writing up an announcement post now, but if you stumble upon it this morning - let me know what you think 😉

@brennandunn @rightmessageapp so, it's basically the same aff ID (Justins') . Im missing what you are trying to achieve.

@FreundShlomo @rightmessageapp Yeah, Justin promotes to his list and they buy = Justin gets affiliate revenue. If I promote, there is no affiliate cut.

Cool use case for @rightmessageapp I just set up... tella.tv/video/using-ri…

A good salesperson is key for a newsletter. Ask if they'll stay or if you need to train someone. Notice the jump when a salesperson was hired & the impact after they left. What happened? #BusinessTips #NewsletterGrowth

A newsletter's income jumped from $52 to $6,000 with a software subscription, then to $21,000 by hiring a salesperson. When they stopped paying commissions, income dropped. A good salesperson is key. #NewsletterGrowth #SalesStrategy

When analyzing a new listing, examine the basics first. If something doesn't add up, move on. There are plenty of opportunities out there to explore. #BusinessTips #DueDiligence

WealthDaily, a premium finance newsletter in the UK, boasts 99,000 subscribers and an 80% profit margin. Monetized via ads and investor intros, it offers immediate upside from underutilized ad inventory in a booming market. #business #finance

WealthDaily, a premium finance newsletter, boasts 99K+ engaged subscribers, an 80% profit margin, and significant untapped ad inventory. This scalable operation presents a rare chance to acquire a profitable asset in the booming newsletter market. #finance #newsletter

How will you combine email course and a welcome sequence? My question as if people expect the course (that's what the landing page was about), you can't send them a 3-4 daily welcome sequence. On the other hand, you want to have that first few housekeeping authority building emails coming in. What do you think? @brennandunn

Unused ad inventory can unlock an estimated $25-30k in monthly revenue. Monetization through premium memberships, exclusive reports, and private events can boost revenue. Personalizing newsletters and emails can double or triple sales. #adsales #monetization

Olly, one way to approach this is doing a roadmap voting system. The users will upvote what the like and need you work on next. This achieves a few things: 1. less pressure from users. You communicate how you handle fixes. Even a legit fix, will need to wait to be upvoted and for it's time. 2. A clear path for you and the users of what to work on. Another solution I can think of is running this with AI and see where and how you can simplify the code. I hope this helps

We have far too many bugs Our support inbox is flooded We're ignoring critical and common feature requests We have too much technical debt And some recent features launches barely work I am honestly struggling with what to do My new engineer is doing his best, but Senja has a big complicated code base with a steep learning curve I am so desperate to get back to shipping cool sh*t, but we spend all our time supporting almost 3,000 paying customers and 20,000+ free users I could hire more but it's just more change, onboarding time and cost I could stop supporting free users, but they're pointing out legit bugs that shouldn't exist I could remove the free tier, but that in itself would be a big project to deploy I could remove our feedback board, but it feels like moving away from PLG Maybe I need a second engineer just to throw more hours at the problem But I am worried about doing this if it's going to create more pain and complexity

Inbox Truths #23 13 days of new data, and finally, insights I can act on. Here is the story: 13 days ago I added some follow up questions to my users challenge on Ownquotes.com In less than two weeks, I got 36 new responses (using RightMessage), and the patterns are already clear. The biggest challenge? 💡 59.1% said: “Getting my quotes noticed.” So I asked a follow-up question: “When your quote does get noticed, what makes you feel most accomplished?” And that’s where it got interesting 👇 ➡️ 35.7% said “Getting lots of views” ➡️ 21.4% said “Being featured on the homepage” ➡️ 21.4% said “Getting a social media spotlight” All this data is ACTIONABLE. Some of these I’m already addressing, like the new Editor’s Pick section. Others will come next. Now I can: ✅ Create a “Quote Spotlight” email for top-performing quotes ✅ Add visibility incentives (badges, leaderboard, etc.) ✅ Experiment with homepage rotations based on views Here is how you should do it: Collect data → Find the real problem → Act on it. If you like this data driven system that helps to sell more, I'm starting a newsletter sharing all these insights. Comment 'email' and I'll reach out to you with the link to join.

Inbox Truths #22 2 new Patreon supporters 1 booked call. 3 half-days of work. It doesn’t sound like much, but that’s how real systems grow. During the High Holidays, I barely have time to work. Still I've: - Add new opt-ins and Patreon links to my quotes site (2 new supporters!) - Rebuild my landing page to start collecting the right subscribers - Reach out to potential partners - and book one new call None of this is glamorous. But each step gives me new data points (looking at my analytics and data tools I built, EVERY SINGLE DAY) And that’s where the magic starts. When I work with clients, this is the same process: → Launch small → Watch what data says → Double down on what works Slow progress isn’t wasted time. It’s feedback. And when you build your business around feedback loops, from email surveys to customer behavior, every move, even a small one, compounds. PS: If your business feels slow right now, check your data before changing direction. It might already be telling you your next step.

Inbox Truths #21 When you assume who your audience is, you’re usually wrong. Here is the story. On my quotes site, I thought it was all readers. The data told me a very different story… I started by asking the right questions (same way I do for my clients with their email subscribers using @rightmessageapp )… And the data flipped my development roadmap. 👉 70.6% of my audience are actually creators 👉 52.7% of them said: “I want my quotes to get noticed” That insight forced me to change the product. I redesigned the layout, added an “Editor’s Choice” section, and gave creators more visibility. Not fancy. But it answered their #1 problem. This is why I obsess over data-driven personalization. One small question can change the entire business model. Lesson? Don’t assume you know your audience. Ask. Listen. Act. Want to get new insights from your subscribers to sell more? 💪 DM me.

269 days (~115 workouts). That’s how long it took me to finally touch my toes. Truth is, it's actually a 5-year journey or even more, since I decided I'll do something about it. For me flexibility = health (and more impressive IMO, than big muscles 😆). It's something I always wanted: To be more flexible. One day I got a wakeup call. Not only, I had some pains in my thigh from time to time, I got TERRIBLE back ache (thank you to a great chiropractor in Thailand 🙏). I realized doing it by myself (meaning, I didn't really do much) just doesn't work. So, I decided to get an online coach, and that changed everything. But it wasn’t smooth: - some days I had no energy - sometimes we measured progress… and there wasn’t any - most days I had to force myself to exercise (still do) One session, I ranted to my coach: “this wasn’t good, I only did part of it.” He always said: "but you still did it" But then on that time, right after, I tried to touch my toes. And for the 1st time - I did! It felt so good! That’s the moment I sent him the screenshot you see here. Lesson? Progress isn’t linear. It’s frustrating, disappointing, and slow. But if you keep showing up, you will break through. Next goal: Front Splits. Let’s see how long that takes.

In a week stock options - just did a few days ago. - In one year. - In five years - Value investing (doing it for the past 15 years. With the 72 rule you need 14.4% yearly returns. Not very hard) or forex fund (this is from my own experience as well) The hard one is one year.

@FreundShlomo Give me these 3: - In a week. - In one year. - In five years.

Best way to double $1k?

Inbox Truths #20 Data is useless unless you change something. Here is how the story goes: 52.7% of my quotes creators told me the same thing,  Here’s what I did: 👉 “I want my quotes to get noticed.” I wouldn’t have known that without asking. (70.6% of my audience are actually creators — not just readers.) So yesterday I made a change: 📌 Redesigned the layout 📌 Added an Editor’s Choice section 📌 Gave creators more visibility It’s not fancy. But it’s a direct answer to the #1 problem they told me about. That’s the loop I believe in: Collect data → find the real problem → act on it. PS: If you want help doing this with your own audience → DM me. 📝 Raw Note: “70.6% are creators. 52.7% want visibility. Changed layout, added Editor’s Choice.” 📸 Screenshot of stats + new layout.

Inbox Truths #18 Hear a story: My quotes website (250k+ quotes, 70GB of files) has a problem: spam. Now, I'm not talking about a spam quote here and there. It's overwhelming, and my VA is chasing their tail, just adding more filter words, that don't stop the spam I need people to stop flooding the website with junk quotes. it's hurting the website reputation and well...really looks bad: Phone numbers with keywords saying 'girls in Dubai' , Black Magic 🤮 So today I’m testing a fix → limit free users to one submission per day. If they want unlimited, they’ll need a premium account. It might even become a path to monetization. Here’s the bigger point: Sometimes constraints create opportunities. In email too → when you limit blasting everyone with the same content, and instead ask the right questions + personalize, your “premium audience” reveals itself. PS: This is part of my Inbox Truths series (Insight ⚡ + Raw Note 📝). 📝 Raw Note: “Spam is ruining my quotes site. Today I’ll cap daily free submissions. Premium accounts = unlimited. Constraints might actually create a business model.”