GOSSHAWK
3.4K posts


Read this if you’re a copywriter and want an unfair advantage in the market.
Copywriting > Writing Copy
GOSSHAWK@GOSSHAWK_
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We made $500K+ from AI characters.
6 characters. 7M+ followers.
And we’re just getting started…
While everyone else is:
copying
or selling courses about things they never did.
You can copy the system.
But you can’t copy the mind behind it.
That’s why most people never win.
The biggest AI characters selling ebooks right now?
Either ours… or our students.
I’d put $10K on that.
We don’t chase traffic.
We own attention.
I broke down exactly how we think about this.
RT this + comment “guide”
and I’ll send it

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A friend of mine built a complete funnel with Claude.
It’s got great copy. Beautiful design. A functional funnel. He was so proud to show it to me.
I complemented him.
And politely asked…
“How is it converting?”
“It’s not” he said. That’s why I came. I don’t know what’s the problem.
This friend has made more money online than most people reading this tweet (unless it goes viral - which it won’t).
I took a closer look at the funnel.
It had the wrong sophistication level.
The ads (which claude wrote as well) were were vague. The offer was “yuck”.
But here’s the most disturbing part.
No matter how much I tried to prompt Claude to fix it…
It didn’t work.
“Fix the sophistication level of the hook. We’re at a level 4.”
- spits out garbage.
“No. Eugene Schwartz soph level 4”.
- garbage.
“Okay add our mechanism to the hook”.
- garbage.
And that’s with me. I know what’s garbage and what’s not. I DO THIS FOR A LIVING.
My friend - who is an ultra successful entrepreneur couldn’t catch the problems while Claude was spitting nonsense his way.
That’s the problem.
It’s not Claude.
Claude is a solution.
The problem is that people outsource their thinking and then blindly trust the output.
That doesn’t work.
And I’m gonna go on a limb here and say that it will never work.
Claude can only do WHAT YOU ALREADY KNOW HOW TO DO - but faster. Maybe even better.
But if a human can’t be there and guard the output?
You’ll never get good results for complex stuff.
Yes it can write an email. One that’ll probably sell. But it sells because of your relationship with the list. Not because the email was good. But despite it.
Understand?
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I built 140 ad creatives in 11 minutes
Here's how, using Claude Code 👇
Normally I open Figma, write copy in a doc, resize 4 times, export, upload, repeat.
That's 2-3 hours for a single batch.
Now I describe the campaign once and Claude Code builds the rest.
Here's what the skills handle:
1/ Ad copy matrix
You give it one product brief.
It writes 50+ variations — short, medium, long-form — matched to each audience segment.
2/ Creative templates
React components that look like real ads.
Before/after, testimonial cards, stat callouts, UGC-style frames.
3/ Bulk image generation
Swaps headlines, CTAs, colors, and backgrounds automatically.
One template → 100 unique PNGs ready to upload.
4/ Hook optimizer
Rewrites your first 3 seconds of video scripts.
Tests curiosity gaps, pain points, bold claims — the stuff that stops the scroll.
5/ Platform formatter
Takes one concept and outputs it for Meta feed, Stories, Reels, Google Display, and LinkedIn — correct sizes, character limits, aspect ratios.
6/ Creative scoring
Grades every variation before you spend a dollar.
Flags weak hooks, unclear CTAs, and off-brand copy.
7/ Performance reporter
Pull your ad data, and it tells you which angles are winning,
which creatives are fatigued, and what to test next.
What used to take me a full afternoon now takes a coffee break.
140 creatives.
Every size.
Every platform.
On brand.
No Figma. No freelancer. No 47 browser tabs.
Just describe what you sell and who you sell it to.
The skills are free. Drop them into Claude Code and start.
Comment "Creatives" and I'll send you the full skill pack + setup guide.
(must be connected)

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🚨 BREAKING: R.I.P. CLICKFUNNELS.
Opus 4.6 ONE-SHOTS entire VSL funnels now.
I compressed my entire VSL framework into a single 5,280-word prompt.
The same framework that's generated $1M+ and 500+ booked calls.
HOW IT WORKS:
You plug in your offer details. It spits out:
→ Full VSL script from hook to close
→ Built on the persuasion structure behind EVERY high-converting agency funnel
→ Generated $1M+ and 500+ booked calls
This thing can INSTANTLY double your booked calls.
Use it now or get left behind. 🤘
Like + reply "OPUS" and I'll DM it to you
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We’re releasing our winning ad formulas, backed by over £70 million in ad spend in the last 12 months.
You’ve been asking us for more help on ad creative, so we put together exactly what you need. It’s packed with real, proven formats that stop the scroll and drive serious results.
Inside, we’re breaking down the creative styles we use daily, with real examples like:
- Whiteboard explainers that turned supplement myth-busting into a 4x increase in clickthrough rate.
- Unboxing videos where the tactile reveal alone drove a massive lift in purchase intent.
- Podcast clips that reframed a founder insight into a top-performing retargeting hook.
- ASMR ads using subtle sound cues to elevate perceived value and cut CPA in half.
- Before & afters that delivered genuine glow-up journeys and became our best trust-building assets.
🚨 Every example in the guide is from actual work we’ve done inside the agency group, with breakdowns of why it worked, what to watch for, and how to make it your own.
We’ve tested (and re-tested) every format on this page and these are the ones driving scale for DTC brands right now.
Want the guide?
Retweet this post
Comment “ADS” and I’ll send it over




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Struggling to come up with TikTok ad ideas?
We produce thousands of creatives every month and idea burnout isn’t the problem.
Start here:
Step 1: List 3 core problems your product solves
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Step 2: Jot down 3 things that make your product stand out (USPs)
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Now, plug those into any of these high-performing content formats:
- Before & After
- How-To Demo
- Question Hook
- Hot Takes / Controversy
- Common Mistakes
- Mini Checklist
- Truth vs Myth
- Research Insight
- Problem Callout
- Customer Use Case
- Quick Tips
- Trends or Habits
- Satirical Skit
- Results-Based
- Secret / Hack
- Unboxing
- “Best Of” Tools
- Truth Bomb
- Behind the Scenes
- Surprising Benefits
3 problems × 3 USPs × 20 angles = 120 TikTok ad concepts
You’ve just planned the next 3–4 months of creative.
Want 300+ scroll-stopping hook templates to go with them?
1. Retweet this post
2. Drop ar eply: "Hooks"
3. I’ll send it your way
GIF
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TikTok Shop grew by 137% globally this year, and Liquid London is leading the charge.
Here’s how turning £200 GMV/day into £55K/day in just two months turned LL into a leading brand on TikTok Shop.
And why TikTok Shop is a must for DTC brands in 2025. 🚀
Liquid London, part of the JAQ Group, has had an incredible 2024.
🏆 We’ve been named winners of the TikTok Shop Beauty Growth Award.
📈 We’ve also been featured in Nonsensical’s Top 25 UK Brands on TikTok Shop 2024, proving the power of TikTok for DTC growth.
Here’s what we achieved this year:
- £704K GMV in Q3
- 40K items sold
- 4.28 ROAS
The secret?
- Leveraging TikTok’s 1500+ affiliate creators for authentic, relatable content.
- Aligning promotions with platform campaigns like July Deal Drops.
- Investing in TikTok Lives and high-performing creative storytelling.
The result? We grew from £200 GMV/day to £55K/day in just two months.
I broke down this exact process on how we did this, and I’m still giving it away.
Want the video?
Retweet this post
Reply LL
Make sure you’re following and I’ll DM the video!
2024 has been huge for Liquid London. But we’re just getting started. Is your brand ready to embrace the future of social commerce? Let’s talk. 🚀

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@jimburgess People see the "Average Male" requirements and think "yeah, you know what, that's me, an average male."
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@ShogunServicesX I'll check it out for sure.
I don't think anything will ever beat The Silmarillion for me.
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@GOSSHAWK_ Wizard's First Rule: that book imprinted on me hard
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@ShogunServicesX Based.
If you had to choose, what'd be your favourite fantasy book?
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