Imran | Data-Driven GTM Engineer

Over the next few weeks, I'm breaking down exactly how to build one from scratch. 4 steps. No fluff. Just the framework we use every day. Follow along if you want to stop guessing and start building. #ColdEmail #OutboundMarketing #B2BSales #LeadGeneration #GTM

One is a coin flip. The other, a machine. I've built systems for B2B consulting, SaaS, AI, and services. Those treating outbound as a system get consistent pipeline. Those running campaigns get random results and say "cold email is dead." Cold email isn’t dead—campaigns without

Your cold email campaigns aren’t failing due to copy—they fail because you lack a system. Founders tell me, “We tried cold email, bought a list, wrote emails, sent them, got nothing.” That’s not outbound marketing; it’s a lottery ticket.

But the email only worked because of what we built underneath it. I'll break that down tomorrow. What's the biggest reply rate jump you've seen from changing something other than copy? #ColdEmail #Outbound #B2BSales #GTM #LeadGeneration #SalesOutreach #OutboundSales

Reply rate jumped from 0.4% to 6.8%. Same product, same market, different system. It wasn’t clever words—it was the right message reaching the right person, inbox, and time. That’s what a system does. Copy is just the last mile.

Yesterday I shared why the offer matters more than copy. Today, proof: A client came with a "dead" campaign after trying everything: → AI personalization → Intent triggers → 3 copywriters → 4 email tools Reply rate: 0.4%.

@claude Code + @Remotion = 🔥 Hiring a video editor: $500+ Learning After Effects: 100+ hours Waiting for revisions: Days Creating pro videos with #ClaudeCode + #Remotion: 5 minutes This is the video it made 👇 #coldicp #gtm #AI #Remotion #NoCode #SaaS #BuildInPublic #ClaudeCode

You can have perfect technical setup—DKIM, SPF, DMARC, MX—and still land straight in the Spam folder. The main factor that kills your campaign often isn't your infrastructure. It's your copy. 𝘐𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘪𝘤𝘩 𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦𝘳 𝘰𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘪𝘧 𝘺𝘰𝘶𝘳 𝘤𝘰𝘱𝘺 𝘪𝘴 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘴𝘱𝘢𝘮 𝘵𝘳𝘪𝘨𝘨𝘦𝘳𝘴. 𝘠𝘰𝘶 𝘢𝘳𝘦 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘵𝘰 𝘣𝘭𝘰𝘤𝘬 𝘺𝘰𝘶. We have tested this factor multiple times in our campaigns. Every single test comes back negative when high-risk words are included. Google and Outlook have systems that flag words frequently associated with user complaints. When you use them, you are guilty by association. Here are some of the words that are silently killing your deliverability: ❌ Free ❌ Guarantee ❌ No questions asked ❌ Funding ❌ Investment ❌ Urgent ❌ Act now ❌ Limited time ❌ Once in a lifetime ❌ Expiring ❌ Immediate & More When users mark emails containing these words as spam, the ESPs learn. Eventually, the word itself becomes the red flag. This is also why the "no links" rule exists. Phishing scams ruined it for everyone. Before you blame your sequencer, audit your copywriting. Sound less like a generic marketer and more like a human. Stop guessing which words are safe. Use copy intelligence tools to scan your drafts first, such as Lavender, Mailmeteor, or the built-in AI checks in Clay. #EmailDeliverability #ColdEmail #Copywriting #SalesOutreach #GTM #SaaS #GrowthHacking #Clay

@Seannywilson EMAIL

I started sending cold emails in 2019. Some things I've done since then: - Helped scale a company to 9 figures - Booked over 1000 calls for my clients - Scaled my agency to 80k/mo in under 4 months - Booked calls with Tesla, Google, the NFL, the UFC, & more And after years of refining my system, I've packaged everything into a 37-page document. Inside, I go over: (1) How to set up email infrastructure that actually works (50+ subdomains, 100 mailboxes, 98% primary inbox rate) (2) Advanced list building tactics that find prospects other tools miss (3) The waterfall enrichment process that typically increases TAM by 40% (4) How to track buying intent signals like funding rounds, hiring posts, and job changes (5) A proven framework for writing cold emails that book meetings (with real good vs bad examples) This covers infrastructure, targeting, data, timing, and copy. Everything you need to run outbound and start booking calls in the next 1-2 months. If you want it: Comment "EMAIL" And I'll DM it to you ASAP. PS RT this and I'll prioritize your DM

The main factors that determine your campaign’s success aren’t just your copy or your targeting—they also include your inbox placement score. 𝘐𝘧 𝘪𝘵’𝘴 𝘭𝘰𝘸, 𝘯𝘰 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 “𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯” 𝘸𝘪𝘭𝘭 𝘴𝘢𝘷𝘦 𝘺𝘰𝘶𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯. 𝘠𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘧𝘪𝘹 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦. If your open rates are tanking, you might think it’s a copy problem. More often, it’s a placement problem. Most GTM teams launch campaigns blind, unaware if their emails even land in the primary inbox. That’s a huge risk. The secret metric that truly matters before hitting send: your Inbox Placement Score. Here’s how testing should work: 1️⃣ Connect your accounts to a deliverability tester. 2️⃣ Simulate sending emails to providers like Google and Outlook. 3️⃣ Audit where those emails land—Inbox, Spam, or Promotions. 4️⃣ And get a score that guides your next move. Without this data, you’re just guessing. Stop burning leads and email infrastructure start testing your placement first. Most email sequencers offer inbox placement tests, such as @InstantlyAI .ai, @gat0rtheskater and @smartlead_ai #EmailDeliverability #ColdEmail #GTM #SalesOutreach #SaaS #instantly #smartlead #clay #coldicp

GTM isn’t just strategy; it’s a psychological stress test. - Algorithms change. - Costs spike. - Launches get delayed. If it feels like everything is burning, you’re probably doing it right. Embracing the chaos is the only way to cross the chasm. 📉➡️📈 #SaaS #GTM #Founders #clay #smartlead #instantlyai

Did you know? 20% of cold emails never reach the inbox due to invalid email addresses. Our catch-all email verifier ensures your emails hit the mark. #mailmint #ColdEmail #EmailVerification #catch_all

Your bounce rate spiked, likely from catch-all emails that accept messages to any domain, including non-existent addresses. This leads to false positives, inflated subscriber counts, and wasted ad spend. Smart marketers verify before sending. What’s your bounce rate saying? #em

What's your current email bounce rate? #emailverification #emailmarketing #deliverability #digitalmarketing #emailcampaigns #marketingtips #emailstrategy

• Clean list = better deliverability • Better deliverability = more opens • More opens = higher conversions Most marketers skip this step and wonder why their campaigns fail. Smart marketers verify first, send second.

Your emails aren't reaching inboxes. Here's why verification matters: 📧 Invalid emails = higher bounce rates 📊 High bounces = damaged sender reputation 🚫 Poor reputation = spam folder placement 💰 Spam folder = zero ROI The math is simple: