GALE

Congrats to our client partners at @Chilis on winning Brand of the Year at the @AdAge Creativity Awards for the second year in a row! The Chili’s crew continues to set a high bar in marketing, and we’re grateful to be part of their team. Read more: adage.com/events-awards/…

#ByTheNumbers: Ad supporting streaming revenue reportedly accounted for 28% of streaming subscription revenue in 2025; that's up from just 5% in 2020. thecurrent.com/readout-ad-tie…

GALE is back at Sport Beach for @Cannes_Lions 2026! Featuring top industry execs & sports icons – @SHAQ, @naomiosaka, @LandoNorris, @HilaryKnight and more – it’s set to be the Croisette’s hottest stage again this year. 🏖️ Join us? sportbeach.com

A report from GALE found that 27% of Gen Z and 30% of Millennials say most of their online purchases over the past year were directly influenced by digital ads. Read here: gale.agency/blog-posts/gal…

From Adweek 50 to the Effies, D&AD, and beyond, GALE voices are in the judging room. Swipe to hear from Tessa Banks, Max Bass, Winston Binch, Christina DeGuardi, and Geoff Edwards on what it really means to evaluate award-worthy work. Scroll to see their biggest takeaways below.

#ByTheNumbers: According to Google, AI-powered ad tools are driving measurable results, with one major clothing brand seeing an 80% revenue increase after implementing an AI tool to optimize paid search ads. (via @digiday) digiday.com/marketing/goog…

GEO and AI search are dominating marketing conversations. @FastCompany spoke with top brand and agency execs about what’s actually effective. GALE’s Brad Nunn weighed in, highlighting strategies that have been driving real results for clients. Read here: fastcompany.com/91522570/brand…

Voting closes April 8! Don Julio 194구 is a finalist for Best Global Campaign at the #ShortyAwards and there’s still time to cast your vote. 🗳️ shortyawards.com/18th/194

AI at Shoptalk wasn't a buzzword, it was a business expectation. In fact, Salesforce reports that retailers using AI-powered marketing are seeing 41% higher revenue per campaign. On the GALE blog, Max Bass breaks down the top themes from Shoptalk 2026. Link in comments.

#ByTheNumbers: Facebook remains the most used social media platform globally, even among Gen Z. According to Sprout Social, 77% of Gen Z say they’ve used it in the past three months. (via @digiday) digiday.com/media/metas-bi…

AI is reshaping creative production, but more tools don’t automatically mean more advantage. The real edge? Turning AI into a scalable system. On the GALE blog: AI-powered creative workflows that scale locally without sacrificing brand integrity: gale.agency/blog-posts/gal…

Don Julio 194구 is a finalist for the #ShortyAwards in Global Campaign 🏆 We helped launch their first worldwide artist collab — now we need your vote. 🗳️Vote now through April 8: shortyawards.com/18th/194

#ByTheNumbers: The 2026 FIFA World Cup is set to deliver record-breaking audiences & a $40.9B boost to global GDP. Retail media is expected to see strong activation pre- & post-match, when consumer buying (eg, food, drinks, apparel) spikes. (via @etail) internetretailing.net/fifa-world-cup…

#ByTheNumbers: This year, March Madness will surpass $1B in broadcast rights for the first time, increasing about $25M from last year’s tournament. (via @novy_williams, @sportico) sportico.com/leagues/colleg…