David Garfinkel

We had a great conversation! If you missed the live event, here’s the recording:

@AndrewWriteCopy Excellent, Andrew. Thank you! I'll DM you tomorrow and we can figure it out!

@GarfinkelCoach I'd be honoured!

If you want me for a workshop, podcast, or anything else send me a DM. I've got a little experience in direct-response copy and marketing. (Or we could talk about something more interesting like wrestling or action movies.)

@ClassyCopy @AndrewWriteCopy Great idea, Richard. I like it! @AndrewWriteCopy, what say you?

@AndrewWriteCopy @GarfinkelCoach why not have @AndrewWriteCopy as a guest on the Copywriter's Podcast?

Copywriters Podcast: The one question you need to ask yourself about your copy. FULL EPISODE: youtu.be/lzCxgbBE5ms Spotify: open.spotify.com/episode/5Cuz5Q…

How learning copywriting is like learning to fly a plane. Copywriters Podcast, FULL EPISODE: youtu.be/lzCxgbBE5ms Spotify: open.spotify.com/episode/5Cuz5Q…

Copywriters Podcast: What you need that AI will never, ever have itself. FULL EPISODE: youtu.be/lzCxgbBE5ms Spotify: open.spotify.com/episode/5Cuz5Q…

@PabloTorre Nice going!

Uhhhhhh holy shit guys

@GreggHurwitz @Collider Congrats!

Guess who showed up on @Collider's list of the 10 Greatest Action Book Masterpieces in history? #DoYouNeedMyHelp? buff.ly/G69AmkW

Copywriters: Don’t be scared of short words! From today’s Copywriters Podcast, Old Masters Series. John Caples weighs in on the question (through his books). FULL EPISODE ON YOUTUBE: youtu.be/83FmgnoDHqA ON Spotify: open.spotify.com/episode/1Gcyg8…

Detail vs. short copy—which is more important? From today’s Copywriters Podcast, Old Masters Series. John Caples weighs in on the question (through his books). FULL EPISODE ON YOUTUBE: youtu.be/83FmgnoDHqA On Spotify: open.spotify.com/episode/1Gcyg8…

@tiadobi Oh, yeah. I thought you were talking about using bullet-point vsls as part of the persuasion (opening argument? closing argument?) to the jury. Who different ball game there.

@GarfinkelCoach Thanks David. Definitely seeing more attorneys advertising and using testimonials these days. #WinAtTheShelf

Good question, Tia. Don't know, but wow, our tendency as copywriters to color outside the lines sometimes could pose special challenges for attorneys. Although these days, it seems in court almost anything goes--until the judge brings down the gavel, that is. So, maybe worth a try?

@lutzmbryan Good point. I think Mike makes the same point--that short-form is great for lead generation, but vsls still working.

Every digital platform extracts attention differently. The reason why it seems like prospects want short videos (3-5mins) is because of Meta’s algorithmic changes, and the majority of ad spend is moving toward Meta vs. Google. This doesn’t change the fact that people are still running 40 minute VSLs as ads on YouTube and winning.

Copywriters Podcast: Super copywriter Mike Pavlish explains how to cash in on today’s short, short attention spans. YOUTUBE: youtu.be/iIBhGQZGx7g Spotify: open.spotify.com/episode/3Mksng…

Harsh reality from super copywriter Mike Pavlish: Ugly ads beat pretty ads! On Copywriters Podcast: YOUTUBE: youtu.be/iIBhGQZGx7g Spotify: open.spotify.com/episode/3Mksng…

@JoeReynoldsAH2 @BredesonMax I don't think I've heard "Pizza Bob's" since I left A-squared in the mid-70s. What a kick to see it in your tweet today!

From "Pizza Bob's" to the NFL... Let's Go Max! 〽️💙 @BredesonMax

@MacFarlaneNews @MeidasTouch Thank you for a very informative, NON-bloated :) update. Good to know what's going on and I appreciate your diligent work, as always.

ALERT: Lots of new reporting on the arrest — and forthcoming case — of Cole Allen at White House reporter dinner Here’s what I have in my notebook for ⁦@MeidasTouch⁩ ===>

@madrid_mike Wow

Not sure what to make of this but whatever it is it’s organic. Not sure if it lasts 2 days or 2 months but something’s moving on the ground out there.

@CarlAshton82 Thanks, @carlashton82 To save searching efforts, here's the link: youtu.be/FHFmrO3Nwj8

If you want to learn how to write micro stories, check the recent Copywriters Podcast by @GarfinkelCoach I listened to it on the school run (when the baby stopped crying). It’s superb

@RobertFreundLaw 😁

As a lawyer, here’s my take on latest theories in advanced mathematics.

I don’t think the law requires the journalist to disclose who the anonymous sources are. As long as the journalist test on their due diligence to determine that the information is true, then, as I understand it, the journalist and their publisher are free from liability about liable and defamation. I get that you don’t think this is fair. But I don’t think what you’re arguing would hold up in court, based on how I was trained as a journalist.

@GarfinkelCoach @derek_debus Thats the issue though isn’t it. Publish something salacious entirely based on anonymous sources then have the defamed person have to both prove the information are false AND show actual malice while the Atlantic claims sources are protected.

As an award winning attorney, it is my view that many journalists are Not Great at understanding complex legal issues but are Very Good at having a high degree of confidence in their opinions, nonetheless