Gavin Austin

Behind every marketing genius is a large budget.

Hey — that’s me — talking about content audits!

Very important reminder from @amygracewells: 20% of your users may be neurodiverse. #Confab2022

“Our content is keeping the very students away that we are trying to help.” @kibilds drops knowledge on reducing information overload during the admissions process. #Confab2022

Gathered the #Confab2022 speakers for a virtual meet-and-greet today, and we are just 😍😍😍 Join us this May: confabevents.com

Great tips for framing a conference talk, too.

Content creation is a tango between the writer, stakeholders, audience, etc. Like the dance, content requires precision, passion, and coordination, requiring the perfect mix of chemistry between collaborators—and the audience.

Be transparent about #Content decisions that affect other teams, so they understand the why without begrudging the how, says @GavinAustinSays via @CMIContent. #ContentTECH contentmarketinginstitute.com/articles/exper…

A little content auditing can go a long way. @GavinAustinSays will bring what he learned at @salesforce to Confab! confabevents.com/2022-segments/…

Talk to coworkers in other groups about #Content technology. They might have explored the options you're considering or need something similar, says @GavinAustinSays via @CMIContent. #ContentTECH contentmarketinginstitute.com/articles/exper…

We need to get real and focus on saving the planet, helping our society, helping our communities and small business. Read more about our #TeamEarth campaign in @nytimes' article featuring @Salesforce President and CMO @swbjoyce here: nyti.ms/3JqJGm1

Include input from other content creators such as technical writers or designers, who can highlight business values and customer stories that may be overlooked by marketers. #contentmarketing @GavinAustinSays @CMIContent #ContentTECH ibit.ly/EmhU

Marketers fail to create epic customer #content experiences when they don't converse with their organization’s other content creators, says @GavinAustinSays via @CMIContent. #ContentTECH contentmarketinginstitute.com/articles/conte…

Don't have the time or budget for a full-scale redesign? Consider small-step content strategy. It can do 3 things: - Improve the user experience on a single section of your site - Prove the value of larger-scale content strategy - Deliver measurable ROI lullabot.com/articles/conte…

Give yourself something to look forward to in 2022. Early–bird pricing for @ConfabEvents ends today, January 20. I’ll be speaking and would love to hang out! confabevents.com

Just earned the Guidance Center: Quick Look badge on @Trailhead and you should too! trailhead.salesforce.com/en/content/lea…

Just earned the Slack-First Service badge on @Trailhead and you should too! trailhead.salesforce.com/content/learn/…

@kirstyt @Sara_inquirer @salesforce I hear ya. I imagine the release by season tradition was conceived of when Salesforce was tiny and only had a few customers in the US. I'm not sure why it hasn't changed.

@GavinAustinSays @Sara_inquirer @salesforce The confusion as a Southern Hemisphere resident is those aren’t the seasons we’re experiencing at that time. It’s an added mental toll of wondering “is this US/Nth Hemisphere seasons? Our seasons?” 🤔

Why does @salesforce use seasons in their release names? Had a bunch of confused Aussies trying to figure out when "Winter '18" is - June 2022? Seems to be Sept-Oct 2021? Why?? #Confused Not Winter in either hemisphere then ...

@Sara_inquirer @kirstyt @salesforce Historically, @salesforce follows a three-release a year schedule, which matches the changing of the seasons (spring, summer, winter). I wish I knew more 😀

@kirstyt @salesforce I'm actually somewhat shocked and a bit embarrassed I've never thought about this before 🤦🏻‍♀️

I love doing user interviews about docs, whatever the feedback. But when I hear that the docs helped them succeed in using the product or drove the decision to buy the product, that is just the best feeling. It makes my whole day.