Stord

Brands today manage hundreds of workflows, thousands of SKUs, and millions of shipment events and customer interactions — all while competing in a market that changes by the minute. And with that complexity comes a constant stream of questions: 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘵𝘢𝘵𝘶𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘰𝘳𝘥𝘦𝘳? 𝘞𝘩𝘺 𝘥𝘪𝘥 𝘵𝘩𝘪𝘴 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘩𝘢𝘱𝘱𝘦𝘯? 𝘞𝘩𝘢𝘵’𝘴 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘥𝘦𝘭𝘢𝘺𝘴? 𝘏𝘰𝘸 𝘮𝘶𝘤𝘩 𝘪𝘯𝘷𝘦𝘯𝘵𝘰𝘳𝘺 𝘪𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘧𝘰𝘳 𝘚𝘒𝘜 1234? 𝘊𝘢𝘯 𝘸𝘦 𝘳𝘶𝘯 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘰𝘷𝘦𝘳𝘴𝘦𝘭𝘭𝘪𝘯𝘨? 𝘞𝘩𝘦𝘯 𝘴𝘩𝘰𝘶𝘭𝘥 𝘸𝘦 𝘳𝘦𝘰𝘳𝘥𝘦𝘳? 𝘞𝘩𝘢𝘵 𝘯𝘦𝘦𝘥𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸? 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗮𝗳𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗮𝗳𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻. For years, getting answers meant digging through dashboards, pulling reports, or waiting on support. By the time you found the insight, the moment to act had already passed. Not anymore. StordAI has received a major upgrade with three new intelligent assistants: Chat, Search, and Feed. Chat is our new conversational AI assistant that powers teams to surface answers faster, make smarter decisions, and keep commerce moving at the speed customers expect. It’s in beta and is free to all Stord customers. Search is a universal discovery engine, using one bar to find any order, any data, any insight. Feed is a personalized intelligence stream that surfaces what matters most, proactively. Both are coming in Q2. This is another step forward in building AI-powered intelligence that works alongside brands and operators to drive better outcomes across fulfillment and the customer experience. Learn more here: stord.com/ai

Brands manage millions of data points across marketing, sales, fulfillment, and logistics. These massive datasets power the decisions that drive performance and elevate the customer experience. But turning raw data into action has always been slow by design: Data moves from analysts → reports → leadership → back down as decisions. Every handoff adds hours. By the time analysts identify the root cause of a problem, the opportunity to resolve it in real time has already passed. So how can brands reduce the time between data and action? In this latest piece, Craig Stewart, SVP of Product & Engineering at Stord, breaks down how brands can move from reactive reporting to proactive intervention and unlock faster, smarter fulfillment at scale - stord.com/blog/the-data-…

What are you doing April 22–24? Our next Stord Summit — an exclusive three-day gathering for e-commerce founders and builders — is happening at The Mansion at Glen Cove on Long Island’s North Shore. Expect insightful presentations, curated experiences, incredible food, and an unmatched community of operators and leaders shaping the future of commerce. If you’re looking to take your brand to the next level, this is one of the most valuable rooms you can be in this year. Request your spot: lp2.stord.com/stord-spring-s…

First pallets just arrived at our new Hebron, KY facility. 525K sq ft. 500 new jobs coming. Watching this team get it right before the pressure hits is what great operations look like.

E-commerce brands are surrounded by extremely valuable data but have lacked the technological capabilities to make timely and impactful decisions with that data. Our latest expansion of StordAI brings AI assistants directly into commerce operations with Chat, Search, and Feed, helping teams cut through complexity and move faster across the entire commerce lifecycle. As @ilyaf, partner at @kleinerperkins, shared in the piece: “What makes StordAI different is the depth of context it operates with, the pattern recognition that only comes from powering tens of millions of consumer deliveries across the Stord network. That’s what turns fragmented data into answers brands can actually act on, in real time. Chat, Search, and Feed aren’t just features. They’re how Stord is giving every brand the operational clarity to move faster, stock smarter, and deliver on the promises they make to their customers.” Thank you to @EdelsonSharon and @Forbes for the coverage. forbes.com/sites/sharoned…

E-commerce has always been rich in data. But it’s been poor in intelligence. Until now. Today we’re announcing a major expansion of StordAI with the launch of Chat, Search and Feed. Chat is live in beta today and is embedded directly into our platform. It connects data across OMS, WMS, CRM, and fulfillment systems, and turns it into instant, actionable answers. Ask a question. Get insight Take action. Read the Forbes article: forbes.com/sites/sharoned… Get started at: stord.com/ai

Owning and managing your own fulfillment network means millions in capital expenditure, months of lead time, carrier negotiations, compliance complexity, and returns infrastructure, all before a single order ships. In Part 2, Stord’s International Director Darren McDonnell breaks down how EU and UK brands can enter the US with infrastructure built for scale, converting fixed logistics costs into flexible, revenue-aligned operations without the capital burden of building from scratch. The US market rewards execution. Expansion is achievable, but only for brands whose operational model scales with revenue, absorbs complexity, and performs under American expectations. Read Part 2 here: stord.com/blog/how-to-ex… #USExpansion #CrossBorderCommerce #Ecommerce #EuropeanBrands #FulfillmentStrategy #GlobalGrowth

We can’t wait to show you what we’ve been working on. 3.3.26

The best keeps getting better! Please meet the latest brands joining The Stord Collective! To learn more go to stord.com/partners pirawna Marketech Digital Solutions Trackdesk Dough Dog Onramp Funds PartnerBoost Smavida Stakes Manufacturing Numbers Payments Swish - Shopify App Restore ai

The Supreme Court just limited IEEPA tariffs. $175B+ in duties now in question. This may be breathing room for brands but not a return to stability. 301 & 232 tariffs remain. More changes will likely come. Resiliency > reactivity. Details: stord.com/blog/tariffs-t…

When you’re a high-growth brand like @meetfatty15 , good enough fulfillment isn’t an option. Their mission? Supporting cellular health through science. Their challenge? A manual fulfillment that couldn't keep up with their success. By implementing Stord’s integrated fulfillment and OMS technology, we helped them: ⏱️Cut a full day off cross-country shipping SLAs 📈Integrate Shopify, Amazon, and B2B channels directly into NetSuite 📦Transition from manual kitting to a scalable, pre-kitted strategy The result? Better financial control, faster delivery, and most importantly, peace of mind for their leadership. As fatty15 CFO Chris Doyle puts it, "Operations was an area that kept us up at night... now it feels like we have the right partner and the right expertise." With their infrastructure at peak health, their team now has the headspace to focus on the next big breakthrough in longevity. Check out how we did it with them: stord.com/casestudy/form…

Growth is exciting. Operational complexity isn’t. As brands scale, early systems often can’t keep up with rising demand and expectations. We helped fatty15 build a scalable, tech-enabled fulfillment foundation, giving their team the confidence to move faster and grow without friction. “Operations used to keep us up at night. Now we have the right partner.” - CFO, fatty15 Full story → stord.com/casestudy/form…

How do you know if you’re doing AI right? Your warehouse will tell you. AI success isn’t defined by sophisticated models or flashy demos. It’s measured on the floor: throughput, accuracy, labor efficiency, cost per order. Many organizations say they want AI. Far fewer know how to operationalize it. The gap between ambition and readiness is where most implementations stall. In this latest piece, Leslie O'Regan-Yount, Head of Product Management for Logistics at Stord, breaks down what actually makes AI deliver results, and how to harness it to meaningfully elevate systems and operations. Read the full piece here: stord.com/blog/ai-in-war… #ArtificialIntelligence #WarehouseAutomation #AIOperations #DigitalTransformation #OperationalExcellence #SmartWarehouse

This Valentine’s Day, U.S. consumers will spend $25–27.5B — with ~40% of gifts purchased online. That’s a big number for a holiday driven by emotion, not discounts. In the week leading up to Feb 14, many e-commerce brands see traffic spike 30–50% above baseline, as shoppers look for something meaningful. Valentine’s Day is a reminder that experience often matters more than the product itself: 🎯Personalization can lift conversion up to ~20% (some brands see 65%+ higher conversion) 🔄Data-driven personalization boosts retention 40%+ 🔎Product recommendations can drive up to 31% of e-commerce revenue 📣71% of shoppers expect personalization; 78% say it makes them more likely to repurchase For online brands, experience isn’t a luxury. It’s a core part of the conversion engine.

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝗹𝘆 𝗔𝗜-𝗿𝗲𝗮𝗱𝘆, 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘇𝘇? Premature AI adoption often backfires when systems are launched without a strong infrastructure to back it up. What most brands don’t realize is that the race isn’t to AI; it’s to the foundation that makes AI work. Nick Seidler, Senior Product Manager at Stord, breaks down the foundational capabilities brands need to be truly AI-ready. Read the full piece here: stord.com/blog/ml-and-ai… #Ecommerce #ArtificialIntelligence #MachineLearning #ConsumerExperience #Logistics #Fulfillment

@seanhenry Thank you to @tryparabola @moselleio and @taxually for helping contribute to this report.

Your next shopper might not be human. AI is reshaping what gets discovered, purchased, and delivered. We’re entering the era of AI-commerce. Brands must now optimize for people and machines. Our 2026 State of AI in E-Commerce report breaks down what’s changing and how to build for what’s next Link below↓ stord.com/reports/state-…

The opportunity ahead for physical AI, by @bunick_ nvc.vc/insights/physi…

In today’s trillion-dollar e-commerce industry, success is not just defined by what you sell, but by how you deliver it. Brad Obert, our VP of Transportation at Stord, breaks down why fulfillment has become a true differentiator. With nearly 80% of customers saying experience matters as much as product quality, there’s no subtlety in shipping a box. Fulfillment is product experience. Read the full piece here: stord.com/blog/the-subtl… #Ecommerce #Fulfillment #CustomerExperience #LastMileDelivery #Logistics #Operations #BrandExperience #SupplyChain #DTC #RetailInnovation

Markets have moved focus from the first-order effects of AI to the second-order effects. Attention is shifting from the LLM race to the business model layer. Not the business models of LLMs, but how AI pressures other business models. Especially SaaS, as the cost to build and distribute code drops every day. Software stocks are getting hammered as a result. So who wins this next wave? Businesses with real industrial scale and vertically integrated moats. Categories like logistics will only get better, faster, and cheaper with AI, with significant margin expansion driven by human and decision automation. The next decade belongs to companies with clear, scaled, and durable moats.