OpenBorder

ICYMI: We help top brands like DIME and BACKBONE scale internationally without a hitch ✈️

Thrilled to announce Ryan Leahy as our new Head of Partnerships! Ryan’s proven track record in leading cost-saving innovations & managing integral partnerships at @flexport and @Shopify will be a game-changer for our mission to simplify and supercharge global ecommerce growth.

Busting global expansion myths! Less time, lower cost, & fewer people needed. Get live in 30+ countries in under 6 hours with Open Border.

International in 6 hours? It's true. Learn how to conquer global markets without the hassle.

My brands had ~50% of revenue coming from outside the US when we first touched the 100M run rate mark

Too many brands overthink compliance for selling internationally!

My biggest regret building a figure e-commerce bis 😔

@mrsharma This is amazing!

On Friday, I roasted landing pages for an hour. The full video is below 👇 I gave candid feedback on: • How all these pages can be better • What these pages did well • What sections I would add • What visual components they're missing Sign up for the next roast session: nik.co/roast

@seanfrank International shipping with @openborderhq

@dargandhi123 International isn't easy—we make it so.

In 2018, I wanted to build the Rocket Internet of DTC. Pangaea would focus on the big TAM in international markets (<10% of ecom is in the US) Here was our plan: • Incubate / clone DTC concepts that were hitting a major cultural trend • Launch in as many markets as possible before anyone else • Use Facebook for marketing across geos (punt the channel diversification problem)  • Figure out ops along the way But it wasn't a straight line. Here's what we got right • International sales were a massive factor in our growth. ~50% of our business came from outside the US. • We built two sizeable 8-figure brands in 3.5 years. Lumin (men's skincare) & Meridian (grooming) are capital-efficient. Here’s what we didn’t consider • Building 1 large brand is hard • 2 brands were barely possible • 3-10 brands? Impossible We thought we’d templatize the brand-building process by executing our paid ads strategy. But we were wrong. Building a brand involves • Perfecting your product experience • A deep understanding of consumer insights • Defining why you're selling and what you want to be known for and sticking to it • Becoming unforgettable We needed super creative minds obsessing over the correct problems every day to get the above right. In the long run, we prefer to take a $50M brand to $200M+ than to build and maintain ten $20M brands. Whenever we saw subscale DTC brands, we noticed their game got more brutal over time. They couldn’t build the brand halo or build enough awareness to keep a low acquisition cost. Their CAC degraded, and competition existentially hurt them. They required nimbleness and outstanding leadership to survive, even on a small scale. Hence, we doubled down on our two most prominent brands and let go of our version (oversimplified focus on brand) of the factory model. In the brand-building game, we're only going for #1. We're either category-defining or not worth existing. The big international expansion insight? We can't start 30 leading brands (quickly and with our current strengths), but our platform can power 1000s. Our international thesis at Pangaea was spot on, but we needed a different approach. So that’s why we started @openborderhq: International growth in a bundle. Considering to scale internationally? Let's chat!

@tayfrays Crucial point here. If they don't open, you don't sell sh*t. Plain and simple!

Stop trying to make your email subject lines have a brand voice. Do that inside the email. Your subject lines should only focus on getting opens. If your emails have a 2% POR. Then make that 2% exist in a bigger pool of people. It’s a numbers game. 🤓

there are so many saas tools we don't talk about enough, here's my definite top 3: @openborderhq @FinaloopTeam and @PrettyDamnTweet Agreed with Eli!

@debgotwired @kalenjordan @NumeralTax @rivocommerce @aftersell @hiwonderment Yep, HMU it you're thinking international stuff.

@kalenjordan My semi-biased list: - @NumeralTax for sales tax - @rivocommerce for loyalty/memberships - @aftersell for PP/checkout upsell - @openborderhq for international expansion - @hiwonderment for order tracking

What's a good list of the top tier shopify apps that are beloved by dtc twitter? Some of the ones that are top of mind for me in sorta random order: Smile dot io Triple Whale Recharge / Skio Rebuy Gorgias Auctane Inveterate Sendlane / Klaviyo Postscript / Attentive LiveRecover Rise Knocommerce Mechanic? reviews io / judge me? / Yotpo siena dot cx Intelligems

@debgotwired @NumeralTax Nice!

I promised to do this GIF thing when I joined a new company. And I’m ecstatic to announce that I’m joining @NumeralTax as their Head of Marketing (and first marketer and employee). “But Deb, why join a company that’s so early?” I’ve got 3️⃣ reasons for you 👇

ICYMI: We help top brands like DIME and BACKBONE scale internationally without a hitch ✈️

@TheSzef When you want to expand to UK/Australia/Canada, LMK. I can help through @openborderhq 💪

@daviefogarty @sharktankau @Channel10AU Nice! This is dope 🔥

Incredible inventions... Incredible entrepreneurs... Let's go 🚀 @sharktankau @Channel10AU

@digitallynativ should be illegal

Them: here’s an invite to join our conference on Microsoft Teams Me: oh FFS

@oliverbrocato lookin forward to it

got a crazy month ahead of me. can’t talk about what’s cooking rn. just know BIG BOY moves r being made. 2023 was the warm up. y’all ain’t seen nothin just yet.

@dargandhi123 Their merch is dope too

Liquid IV is on track to hit $1B in revenue. Consumer is far from dead.