Giuseppe Cabassi
4.9K posts

Giuseppe Cabassi
@GiuseCabassi
Full-Stack Copywriter for 7-9 figure entrepreneurs Ft on Vanity Fair, Business Insider, Apple News.
Katılım Şubat 2022
709 Takip Edilen565 Takipçiler

I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

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Giuseppe Cabassi retweetledi

$0 → $300m+ vsl frameworks broken down into one prompt
most people watch winning ads and try to copy the surface
top operators deconstruct what’s actually happening underneath
this turns any vsl into a full strategic breakdown
where the audience sits in awareness
what core desire is being tapped into
which claims feel strong vs vague
what beliefs are built before the CTA
you stop guessing why something converts
and start seeing the structure behind every decision
it’s not inspiration anymore it’s pattern recognition
basically a system for writing and improving ads faster
rt + comment “deepvsl” and i’ll send the full file
(follow for dm)

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We've currently launched over 3k ads in the last 7 days, not slop, perfect static imagery using @alexgoughcooper's framework.
Although one difference we make to ensure every ad is perfect, is the framework below. 👇
The funniest part is, you can tell Claude to make it for you, it usually comes out perfect from just the URL, but it cuts hallucinations down by 90%.
Comment 'STATICS' for the full framework.
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are you (or do you know) a Creative Strategist?
we’re an 8-figure supplement brand looking for someone who understands Supplements / Direct response / leverage AI
we’re scaling fast and launching new brands + a ton of new angles this year.
could be a great opportunity for the right person.
if you're hungry and dangerous:
DM me + reply “Creative” so I know it's you.
if you know someone who's perfect for this, please tag them or share this

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[OPPORTUNITY 🚨]
The lack of creative strategist talent in the market is shocking right now
So I’ve decided to take matters into my own hands and create my own killers
The Creative Strategist role is one of the most lucrative roles in eCom right now with strategists I know personally who make anywhere from $8k/mo - $60k/mo writing ads for brands
They are to eCom what closers are to info-products
But there’s significantly more demand for them then there is supply in the market
I see this firsthand in my agency, we’re always recruiting and it takes A LOT of interviews to find even a half decent candidate worth training, let alone hiring and bringing onto our 8-figure client accounts.
So I’ve decided I’m going to create my own top producing creative strategists capable of writing winning ads for any brand
So if you want to learn how to write ads that convert so you can make filthy performance fees working with eCom clients then pay attention
I’ll be running an 8-week Creative Strategist Bootcamp where you will get:
- 3x weekly calls with myself where I will be teaching you directly how to write winning ads
- Access to an entire library of lessons, templates, and resources that I use to train my team of killers to be able to routinely write ads that generate over $1m in tracked revenue
- The chance for one of you to be hired to work at my agency with our clients
- For those I do not hire, you will get direct introductions to brands who are hiring strategists to land your first gig immediately after the bootcamp is complete
NO this is not free, it will cost you, but you will ROI almost instantly after the program is complete
If you’re a hungry creative strategist or you want to become a creative strategist this program is your golden ticket to working with bigger clients, getting bigger performance fees, and becoming indispensable to the market.
DM me the work ‘BOOTCAMP’ to apply for your spot, I will only accept 10 candidates to begin with to keep the group intimate and high quality.
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I just cracked the code on using Claude AI to write Facebook ad creatives that actually convert.
90% of people are using AI like complete amateurs and wonder why their ads flop.
I´m exposing:
- the exact prompts I use to generate high-converting ad copy
- how to analyze winning creatives and reverse-engineer them with AI
- the framework that turns generic AI slop into scroll-stopping ads
Like + comment "CLAUDE" and I'll DM you the full breakdown
(follow so I can DM)
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Giuseppe Cabassi retweetledi

copy pasting ads 1:1 from the ad library never works...
but breaking them apart and reverse-engineering them for your offer does
i made a full guide on how to do it:
- how to download any ad straight from ad library
- how to extract the transcript + structure with ai
- how to feed that into claude and reverse engineer winning angles
- how to rebuild the ad so it fits your product and converts
like, rt and reply 'AI' and ill send it to you (must follow so i can dm)
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Looking to add another Creative Strategist to our team
You'll be paid a monthly retainer plus a % of all ad spend from the ads you create.
We are currently doing $25k days and spending multi 6-figures per month on Meta so you can earn a HUGE monthly pay-check.
Ideal candidate:
-Strong understanding of consumer psychology and direct response marketing
-Write 2-3 concepts per day
-Opportunity to be our future CMO
-I will be providing resources & spending for your growth
If you or someone you know is a fit for this role please DM me
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Giuseppe Cabassi retweetledi

this new facebook ads update is massive.
bigger than andromeda — and that one already reshaped cpm behavior
meta just rolled out a new “buyer prediction brain”
it changes how accounts read intent
who they prioritize
and how spend gets allocated
most advertisers won’t notice until performance shifts
i put together a full guide breaking down what changed
what to adjust immediately
and how to stay ahead before costs spike
rt + comment “massive” and I’ll send it over
(follow for dm)
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