Glass House PR

We do not throw stones :) ,we use them to build strong brands through cutting edge PR solutions. info@glasshousepr.co.ke #GlassHousePR

Speed is powerful, but it can also be dangerous. In the rush to be fast and first, the real risk is losing the truth along the way. Download the full report to check out these invaluable perspectives from @ Fatma Halim and other incredible contributors. Link: glasshousepr.co.ke/report2026.html #StateOfPRinAfrica #AIinPR #DigitalFirstMedia #Authenticity #AfricanStorytelling #AIRisks #GlassHousePR

The younger generation is now shaping and influencing conversations digitally. This raises the bar for communicators to be precise, listen closely and move fast, because conversations evolve in real time. #StateOfPRInAfrica #AIInPR #DigitalFirstMedia #NextGen #GlassHousePR See full report: glasshousepr.co.ke/report2026.html

#ContributorOfOur2026Report Across East Africa, youth-led digital voices are no longer just participating, they are shaping narratives, influencing perceptions and defining what matters. @limukii_f See full report: glasshousepr.co.ke/report2026.html #StateOfPRinAfrica #AIinPR #DigitalFirstMedia #Authenticity #GlassHousePR

#ContributorOfOur2026Report In the race to get engagement, truth can sometimes get lost. The real challenge is ensuring AI amplifies our authentic stories and does not distort them. @YettyD See full report: glasshousepr.co.ke/report2026.html #StateOfPRinAfrica #AIinPR #DigitalFirstMedia #Authenticity #AfricanStorytelling #GlassHousePR

AI has made content creation faster, more accessible, and incredibly efficient, but it has also raised a deeper question about what it means to create something original. Our State of PR in Africa 2026 report: Rewriting Influence: Use of AI and digital first media, states that 77.5% of students fear the loss of originality and plagiarism in a world where AI-generated content is becoming more common. While Gen Z continues to embrace AI for its speed and convenience, there is a growing awareness that not everything created by machines carries human originality. This tension is important. It shows that the future of content creation is not just about adopting AI tools, but about using them responsibly, with a clear sense of identity and ownership. At the end of the day, AI can generate content, but originality is still a human responsibility. Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIInPR #DigitaFirstMedia #AIinEducation #Authenticity #GlassHousePR

For years, PR teams worked to win the SEO race, crafting content designed to rank high and drive clicks. But the game is changing. As audiences increasingly ask AI tools for answers, the focus is shifting to Generative Engine Optimization (GEO), ensuring your insights and content are cited in AI-generated responses. Our State of PR in Africa 2026 Report: Use of AI and digital first media, shows that 90.7% of professionals now use AI writing assistants, while 81.5% use AI design tools, reflecting a new hybrid creative era in communications. The question is no longer just; Can people find your content? It’s, Will AI trust it enough to reference it? Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIinPR #GEO #FutureOfPR #GlassHousePR

The University of South Africa (UNISA), Africa’s largest university, becomes first on the continent to own an airport. It is expected to support specialised programmes in aviation, drone technology, and advanced digital systems. africa.businessinsider.com/local/markets/…

New research shows that with tailored investment and smarter regulations, developing economies can leverage digital infrastructure to strengthen the capabilities of their firms and workers and boost competitiveness, resulting in more jobs. Learn more: wrld.bg/xwyb50YvRXk

AI is a double-edged sword. Every major shift in any industry brings both opportunity and risk and in PR and communications, that balance is becoming more visible. As Allan Meso a law practitioner from A.O Meso advocates reflects, AI is a powerful tool, but its impact depends on how we choose to use it. If it is used well, it can amplify authentic African stories and strengthen communication. But it also comes with real implications. PR practitioners believe AI increases the risk of misinformation, a reminder that speed without intention can quickly erode trust. The responsibility, then, is ours. Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIinPR #DigitalFirstMedia #ResponsibleAI #GlassHousePR

Today’s digital landscape is shaped by a generational split and knowing your audience means knowing where they are and how to speak to them. Each platform demands its own language, from professional and structured to fast, visual and culture-driven. Findings from our #StateOfPRInAfrica2026report : Use of AI and digital first media, reflect this shift. Practitioners lean on LinkedIn (92.6%) and owned blogs (70.4%) for credibility, while Gen Z audiences gravitate toward Instagram (77.5%) and TikTok (76.3%), where immediacy and community drive engagement. It is now up to communicators to truly understand their audience, where they are, how they engage and how best to reach them. Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIInPR #DigitalFirstMedia #FutureOfCommunication #GlassHousePR

Speed isn’t strategy. AI without critical thinking can complicate what it’s meant to simplify. Grateful for this insightful perspective Lekha! @LekhaSeebaluck See full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #CrisisCommunication #AIInPR #GlassHousePR

When a crisis hits, speed matters, but human judgment matters more. In a world where AI is rapidly transforming communication, some moments still demand something only humans can offer: context, empathy and careful decision-making. Our latest State of PR in Africa 2026 Report shows that crisis communication remains the least use of AI at just 37%, a clear signal that when reputations are on the line, technology alone isn’t enough. Because while AI can analyze trends and move fast, navigating sensitive situations, understanding tone and protecting trust still require human intelligence. In PR, the real power lies in humans and technology working together, knowing when to automate and when to lead with instinct. Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIinPR #CrisisCommunication #ResponsibleAI #GlassHousePR

Africa’s stories cannot be told in one voice. They live in different languages, slang, cultures and lived experiences across the continent. For years, scaling that kind of storytelling has been difficult. But that may be about to change. 40.7% of professionals from our latest report, believe AI will drive hyper-localization of African narratives, making it easier to create content that reflects local culture, language and context across diverse audiences. The real opportunity isn’t just using AI to move faster. It’s using it to ensure African stories sound authentically African wherever they are told. Download the full report: glasshousepr.co.ke/report2026.html #StateOfPRInAfrica #AIinPR #AfricanNarratives #Localization #GlassHousePR

We are looking for 120 new Fellows in Kenya 🇰🇪, Rwanda 🇷🇼, and, for the first time, Zambia 🇿🇲! If you’re shaping the future of food systems, this is for YOU. Deadline: 26 April 2026 africanfoodfellowship.org/application-co…

As AI continues to shape communications, human intelligence remains at the core of building credibility, as it cannot be replaced. We thank you Princess for the powerful insights! @princesssekyere #AIinPR #DigitalFirstMedia #AfricanPR

Happening Now! Be part of the Private Sector Partnership Group (PSPG) Human Capital Development Policy Forum as public and private sector leaders drive practical pathways for private-sector-led human capital development. Zoom Link - us02web.zoom.us/j/87057057602?… Don’t miss it. #HCDNigeria #HumanCapital #PSPG #NESG

“Africa has always been a continent of storytellers…,” @NOIweala director-General of @wto shared this during the Africa Finance Film Festival in Lagos. But the question is, do we have a framework on funding content that is being produced in Africa? Looking at #StateofPRinAfricareport2026 #UseofAI and #Digitalmediafirst, algorithm volatility is an issue for our content creators? e.g. the updates on platforms like X who will soon let users limit who can reply to their posts (by country or region) @elonmusk , is the solution funding or the ownership of the platforms?