Jordan Greene

CTV Weekly Insights are up. This week on why @comcast buying @Roku makes more sense and value than anyone else: linkedin.com/posts/greenejo… #CTV #Streaming #digitaladvertising #mergersandacquisitions

Glad to see @wizkhalifa clearly watching #5GRV with @GloZell over on Twitch. Twitch.tv/5GRV

Love the #5GRV love. Tune in for their next adventure today at 1pm ET: twitch.tv/5GRV #gaming #CTV

Night before #5GRV : Gamers on the Road. Good week for Tasha!

Astute #CTV advertising discussion on 2022 opportunities and challenges at @VideoNuze's conference: "Buy Side Perspectives: Capitalizing on CTV’s Potential". [#VIDEO] videonuze.com/article/video-…

CTV Weekly Insights: Why does ad relevancy on #ctv seem so distant for so many? It converts annoyed viewers into intrigued potential buyers. @Amazon’s 2021 study shows 1 out of 3 viewers who see relevant ads will act upon them. True consumer data is the bridge to delivering this.

What does #unity mean in a #digital era? Join us next week at our #DigitallyUnited conference to discuss with a singular lineup of global leaders including @DBallouAares, @OrenSegal, @DoreenBogdan, @StevieCSES, and more. #digitaldivide

The @Amazon advertising ecosystem and the possibilities of what can be, in plain English. $14 billion in 2020 ad revenue, and just gettin' started. @Techonomy #digitaladvertising #connectedtv techonomy.com/2021/01/the-co…

#Supermarkets are now another key vertical that @Amazon is atop. (And feeds more data for #adtargeting.) Source: @dunnhumby, 2021

Great discussion that lead to this article with excellent insights on #innovation, market disruption and entrepreneurial vision. "Is Tesla to the Automotive Industry What the iPhone was to mobile?" - Techonomy shar.es/aH9SRM via @techonomy

Verizon released its weekly numbers showing the lack of movement between towers by mobile users on its network. The stats show the northeast and mid-Atlantic states heeding stay-at-home and what these users are consuming. #unmobile vz.to/33ofDYs

This is a significant new revenue opportunity for #mobileapp publishers. If done smartly, buyers can use Push Notification Ads on Apple devices to drive heightened acquisition and engagement. This is coveted real estate. Android ha…lnkd.in/edD3532 lnkd.in/eqbaTZd

Think #adfraud is shrinking? "More Money Than Drugs" is a great commentary in this in-depth Forbes article. I actually had a client ask how they can get into this industry (and yes, you read that right). Juniper Research's estimat…lnkd.in/eEum2FV lnkd.in/eggN3fw

Mobile ad spend hit new highs 4Q19, according to Pubmatic's report. Up 47% vs 3Q19. Not surprising. Anyone want to argue against Mobile = Digital now? #digitalmarketing #adspend lnkd.in/eSaK8xX

In-detail review of #disneyplus inclusive of user interface (very good) and list of content (very deep & curated). Puts Disney above Apple TV+, on several fronts, and ironically, Apple pumped out a blue-promo email for the Disney s…lnkd.in/eq_dpjD lnkd.in/etqaFwx

#Mobilepayments have been around since the mid-2000's, but @Apple planted a flag with #ApplePay. POS terminals needed to catch up for the growth to take off. Now, creativity can start to take hold & we will see what can now be layered upon this. bit.ly/31IMFAb @mp_gavin

TiVo jumping-in to the streaming video space, with a different #AVOD approach. Can it draw customers and differentiate? Acting as a video content aggregator mixed with DVR, live TV, and other 3rd party services. With "limited" commercials. #ott bit.ly/2BmBnqd

Not surprising that consumers are illiterate about the businesses of the platforms they use, according to @pewresearch. Only 59% know that ads are the primary revenue driver. #socialmedia multichannel.com/news/pew-surve…

Detailing the $20 billion mobile ad fraud epidemic and how to beat the fraudster's tactics to protect your budgets. "The Quietest Heist of Your Ad Budget [whitepaper]" linkedin.com/pulse/quietest… via @LinkedIn #mobile #adfraud

@Discovery 's "Food Network Kitchen" mixes multiple revenue models: #SVOD, #AVOD, and transactional. (Like multi-pronged models I once advised to magazines.) So much untapped value in consumer video engagement and this is only the beginning. bit.ly/332Uem7 via @digiday