Greg Harbour
2.6K posts














Went on a walk to the beach and the sky was so blue :)

Stop using pure black. Many designers default to #000000 without thinking. It's making their work look flat. Pure black doesn't exist in nature. Shadows aren't black, they're dark versions of the colors around them. The darkest corner of a terracotta room is a deep desaturated brown. A shadow on snow is navy. When you tint your blacks, everything suddenly feels like it belongs together. your app, your business cards, your slide decks, your social templates. A real brand system doesn't have black and colors. It can have a tinted black, derived from the same DNA as everything else. The trick is simple: take your brand's dominant color, push it to near-zero lightness and low saturation. That's your darkest tone now. I built an interactive tool in @Framer (with their AI Workshop tool it took me just a few prompts) to show you exactly what I mean. Pick any brand color and it'll generate your custom black derived from it. Try it and you'll never reach for #000000 again. (Framer remix link below 👇)











