GroundTruth

🎯 Brands are shifting spend to channels and practices that drive results: Audio. CTV. DOOH. Real-world behavior targeting. 🌱 Read our breakdown of 3 top ad spend trends for Spring 2025 and how they drive real business results like in-store visits. 👇👇 groundtruth.com/insight/3-ad-s…

🎧 Wondering why we are going big on Digital Audio? Rosie O'Meara, GroundTruth CEO, sat down with @eMarketer with the answers. Learn how GroundTruth elevates Audio from an awareness channel to a measurable part of a full-funnel strategy. 🔗 Full panel: hubs.li/Q03f6rJM0

How does @CroudMarketing reach @DukeCannon customers at just the right moment? Here's a hint: 📲 Croud's Katie McMahon talks through the strategy and how they reach the 70% of shoppers who use their phones while in-store. Watch the full discussion 👉 hubs.li/Q03bpxdH0

If your media agency can't decide between clicks and actual sales, it's time to give them a hint. 😉 With GroundTruth, you get real business results like in-store visits.

Spend is up. Competition is up. Make sure your precise audience targeting is up so that you get real business results throughout the funnel. digiday.com/media-buying/m…

Clicks are nice, but sales are nicer. With GroundTruth, your ad campaigns don't just get clicks—they drive store visits and sales. #realbusinessresults

Digital advertising is getting expensive and stressful. Our new guide with @GroundTruthCo shows marketers how to strategically use ROAS to make planning and measuring simpler. adweek.com/resource-libra…

Great quote "The goal is not the cheapest CPM, the goal is traffic" from @GroundTruthCo Brandon Rhoten. Good discussion @Adweek about digital ad dollars driving foot traffic.

The Media Ad Sales Summit is coming up in early November. GroundTruth's Frank Piechota will be on a panel discussing TV/Video Measurement & Currencies with a focus on Attribution & Data. Register here: bit.ly/3QvwYrx #Realworldbehavior #Realbusinessresults

Missed us at Digital Dealer? Wanna know where some of your key audience segments over-index in terms of visitation patterns? Learn more about how GroundTruth can help you drive real business results: bit.ly/46Ic0MB #Realworldbehavior #RealbusinessResults

Coming up this Wednesday the Convergent TV Summit is the best place to prepare for new trends and make industry connections. Register here: bit.ly/46Zk8YO #Realworldbehavior #Realbusinessresults

The Convergent TV Summit is the best place to prepare for new trends and make industry connections that can help you stay a step ahead in the competitive space. Register here: bit.ly/46Zk8YO #Realworldbehavior #Realbusinessresults

Seriously, focus on what drives the business, not vanity metrics. And, yes, our CMO loves a good sweater. Check it out here: adexchanger.com/data-driven-th…

The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament. Planning on attending the iHack Golf Tournament? Connect with us in advance here: bit.ly/46KKNst #Realworldbehavior #Realbusinessresults

Marketers, check out our latest blog to explore how brands can leverage CTV within their broader media mix of investments. Read here: bit.ly/3rSwxz0 #Realworldbehavior #Realbusinessresults

GroundTruth data tells us that running promotions on National Cheeseburger Day (9/18/2023) increased foot traffic by an average of 17% (compared to the previous four Mondays). Get more QSR insights here: bit.ly/3Q2FPke #Realworldbehavior #Realbusinessresults

GroundTruth's own Joelle Finnegan will be moderating a panel at the C-Suite & Marketing Leadership Forum: 2024 Outlook. Look for us Wednesday October 18 at 4:15pm. See you there: bit.ly/3PzmjeM #Realworldbehavior #Realbusinessresults

What does effective marketing mean in the auto industry? Next Tuesday join our presentation, Accelerate Effective Marketing, at this year's Digital Dealer Conference & Expo in Las Vegas. Connect with us here: bit.ly/3rt907P #Realworldbehavior #Realbusinessresults

The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament. Planning on attending the iHack Golf Tournament? Connect with us in advance here: bit.ly/46KKNst #Realworldbehavior #Realbusinessresults

GroundTruth is on site this week! Come chat with us at the Florida Destinations Annual Meeting to hypercharge your 2024 Marketing Strategy, no matter the external factors. Connect here: bit.ly/48sOCUJ #Realworldbehavior #Realbusinessresults