Haakon Eltvik
701 posts

Haakon Eltvik
@HaakonEltvik
Photographer & Director | People & Lifestyle Specialist Helping Scandinavian brands connect through visual storytelling 📍Scandinavia | Based in Oslo, Norway
Oslo Katılım Haziran 2009
494 Takip Edilen258 Takipçiler

The mangos for our wedding would have cost $3,000
But we weren't just paying for the mangos. We were paying for the certainty that we would have high-quality mangos for hundreds of people on one specific day. We were paying to know that if one was rotten, a trained chef would spot it and replace it with backup mangos that were purchased just in case. That someone would cut and serve and clean them up. (We skipped the mangos.)
You're never just paying for the product itself. Especially in high-stakes situations, there are lots of reasons that costs go up. And weddings are very, very high stakes
Allie ✞@allie__voss
Guys this is not true There’s not some magic word you can say to make them drop the price Every time you tell a bride this you sound ridiculously out of touch
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“Grief is the price you pay to experience true love.” —@jimmycarr
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Klart for moving day på Memorial! Regnet er historie, men vinden har meldt sin ankomst! Vi er på Max fra 20:00 🏌🏻♂️⛳️
@ESN_golf
Dansk

In 2008, I owned a home in San Jose, California, and its value cratered.
More accurately, the bank owned the home and I had an ill-conceived adjustable-rate mortgage.
On top of that, I was on the cusp of moving to San Francisco. To sell would have meant a $150,000 loss.
Ultimately, I picked up and moved to San Francisco, regardless, leaving my San Jose home empty.
For months, friends pressured me to rent it, emphasizing how I was flushing money down the toilet otherwise. I eventually buckled and followed their advice. Even with a property management company, regular headaches and paperwork ensued.
Regret followed.
One introspective night, I had some wine and asked myself: “Do I really need to make money back the same way I’m losing it?” If you lose $1,000 at the blackjack table, should you try and recoup it there? Probably not. If I’m “losing” money via the mortgage payments on an empty house, do I really need to cover it by renting the house itself? No, I decided. I could much more easily create income elsewhere (e.g., speaking gigs, consulting, etc.) to put me in the black.
Humans are very vulnerable to a cognitive bias called “anchoring,” whether in real estate, stocks, or otherwise. I am no exception. I made a study of this (a lot of good investors like Think Twice by @mjmauboussin), and shortly thereafter sold my San Jose house at a large loss.
Once my attention and mind space was freed up, I quickly made it back elsewhere.
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1. Do not answer calls from unrecognized phone numbers
2. Do not e-mail first thing in the morning or last thing at night. The former scrambles your priorities and plans for the day, and the latter just gives you insomnia.
3. Do not agree to meetings or calls with no clear agenda or end time If the desired outcome is defined clearly with a stated objective and agenda listing topics/questions to cover, no meeting or call should last more than 30 minutes.
4. Do not let people ramble. Forget “how’s it going?” when someone calls you. Stick with “what’s up?” or “I’m in the middle of getting something out, but what’s going on?”
5. Do not check e-mail constantly — “batch” and check at set times only.
6. Do not over-communicate with low-profit, high-maintenance customers.
There is no sure path to success, but the surest path to failure is trying to please everyone. Do an 80/20 analysis of your customer base in two ways–which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time?
7. Do not work more to fix overwhelm — prioritize.
If you don’t prioritize, everything seems urgent and important. If you define the single most important task for each day, almost nothing seems urgent or important. Oftentimes, it’s just a matter of letting little bad things happen (return a phone call late and apologize, pay a small late fee, lose an unreasonable customer, etc.) to get the big important things done. The answer to overwhelm is not spinning more plates — or doing more — it’s defining the few things that can really fundamentally change your business and life.
8. Do not expect work to fill a void that non-work relationships and activities should.
Work is not all of life. Your co-workers shouldn’t be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself “I’ll just get it done this weekend.” Review Parkinson’s Law in The 4-Hour Workweek and force yourself to cram within tight hours so your per-hour productivity doesn’t fall through the floor. Focus, get the critical few done, and get out. E-mailing all weekend is no way to spend the little time you have on this planet.
It’s hip to focus on getting things done, but it’s only possible once we remove the constant static and distraction. If you have trouble deciding what to do, just focus on not doing. Different means, same end.
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Haakon Eltvik retweetledi

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March 1, 2025 deadline.
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@chasejarvis Enough playing it safe with breaks on for me. Thanks Chase!
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@theChrisDo A topic not talked about enough Chris. Love this! “Your value needs a better story” so so true!!! 🔥
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The biggest lie in business: "Clients choose the best option."
Truth: They choose the best-understood option.
That's why:
• The best designers can be broke
• The best consultants can be unknown
• The best agencies can be struggling
While average providers win deals.
Your competition isn't better than you.
They're just better understood.
Think about that.
Your expertise needs a voice.
Your value needs a better story.
Want more?
Link in comment.
I'll share a link to apply for our advanced email content track, specifically for established business owners who want to scale.
Photo: James Patrick
Icon Refined Magazine

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@chasejarvis Im so used to working most days. So I decided to take a day off today, even if ai could work.
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@chasejarvis Slippery porch doesn’t stop Bodie! Full speed a head! Happy weekend 😊💥
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@chasejarvis Okay Chase. Let’s do it, Tired of my own self-doubt!
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@chasejarvis So powerful my friend! Interesting to filter this through our current society and social media!
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