Amine
7.9K posts
Amine
@halalmails
Scaling 7-9 figure ecom brands with premium emails their competitors can’t match | 30+ Happy Clients | Book a Free Strategy Call 👇
Bali, Indonesia Katılım Haziran 2024
706 Takip Edilen4.6K Takipçiler
I’ve been telling myself “I’ll start posting content soon” for months
Running my clients’ Klaviyo accounts ate every hour. No time and no clue on how to make content that actually works
I finally did it. First ever Instagram Reel
Follow @Halalmails on IG for more. Let me know what you think
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Your replenishment flow is probably asking customers to restock only
It should be asking them to subscribe first
Same trigger. Different top-of-flow ask. Same result: you capture the reorder either way
The 5-email escalation:
→ Email 1 (Day 45, designed): The subscription upgrade. "Subscribe and save 10%. Never think about restocking again." Show the math, show the flexibility (skip, pause, cancel any time).
→ Email 2 (Day 48-50, plain text from founder): Follow-up if they haven't ordered. Personal note. "Subscription is the easiest way to keep the routine going, but I get it if that's not for you."
→ Email 3 (Day 52-54, designed): Straight replenishment reminder. No offer. "You're about to run out. Here's the restock link."
→ Email 4 (Day 56-58, designed): Replenishment with incentive. Free shipping, free gift, or small % off code.
→ Email 5 (Day 60+, designed): Stronger incentive. Bigger discount, final push.
The outcomes you're optimizing for, ranked:
Best: they subscribe. Locked-in recurring revenue, higher LTV.
Second best: one-time reorder, no discount. Full margin.
Third best: one-time reorder with a discount. Still profitable, still a repeat.
Every email in the flow serves one of these three. You capture the reorder regardless
One principle most brands get wrong: they're stingy with discounts on returning customers
Wrong instinct. These customers already trust you.
They already gave you money and made your margin back on the first order. Every reorder has bigger room for profit because you're not paying to acquire them again
Discount generously here. Better gifts, priority treatment. It compounds LTV automatically
The customer you should be careful with discounts on is the first-time buyer who hasn't validated yet. Not the one who's been buying from you for months
The customer who's ordered from you three times is worth more than the one you're trying to acquire for the first time
Treat them like it!
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Amine retweetledi
We love pets.
And we make pets emails with love.
If you have a pet product brand and want the best email marketing n retention.
We are just DM away :)
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Your campaigns are probably all about you
New drop. New restock. Latest sale. Bundle deal. Product spotlight. Every send is a variation of "here's what we're selling this week."
That's a product catalog on a schedule, not a campaign strategy.
The campaigns that cut through the inbox tie into the world your customer already lives in:
→ A new study on ingredient timing (supplement brand)
→ A trend that just took over TikTok (skincare brand)
→ Weather in Brazil affecting bean prices (coffee brand)
→ New FDA guidance on ingredient labeling (pet food brand)
→ A hair trend making a comeback (men's grooming brand)
→ The World Cup or a national team's run (sports and grooming brands)
The subject line earns the open. The product ties in later, or not at all.
Why this works: your subscribers are in an inbox with 50+ brand emails competing for attention.
Almost every one is a promo or a sale. When yours shows up with something they didn't know, you become the brand paying attention to their world instead of shouting into it.
Three types that work:
Current events in your category. A new study, a trend, a viral moment, a controversy. Break it down and show your point of view.
Data your customer would find interesting. "We looked at 10,000 orders and here's what we learned about when people actually reorder."
News about your industry or supply chain. Ingredient price changes. Regulation updates. Positions you as the expert who sees the whole picture.
Almost no brand does this. The ones that do get remembered.
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