@IAmAlenSultanic relevance usually increases when the offer feels like a continuation of an existing market conversation instead of a completely separate pitch.
If your offer isn't working, chances are it's not current...
...And the best way to make the offer current is to simply match it to the conversation in the marketplace.
That will do two things that are critical to conversions:
1. Increase recency.
2. Increase relevance.
That's it.
Do that, and you'll double or triple your conversion rate.
- Alen
I only now realise the biggest skill you can develop is the ability to reset fast
bad conversation? Move on
bad day? Start fresh tomorrow
poor decision? Learn and adjust
you can’t control what happens to you, but you can control how long you let it affect you
Legacy is not about being famous or remembered by millions.
It is about the way you made people feel,
the love you gave freely,
and the small positive changes you left behind.
Live so that your presence becomes someone’s quiet inspiration.
Why no one pays your set-up fee:
→ You can't point to what they get
→ "We have a process" means nothing to them
→ If they leave early, they leave empty-handed
Fix: Make it a thing
An actual system they get that they keep
Changes it from a fee to an investment
People are not "winners" or "losers"...they're "choosers."
Every day you wake up, you get to make decisions that shape the course of your life.
Choose intentionally. Build yourself. Expand.
Become something & someone you are proud of.
If you feel stuck, try this: For the next 30 days, every single day, wake up at 5am and work out for at least 30 minutes.
It doesn’t matter what the workout looks like. Go to a gym, go outside for a run, do pushups and squats on your bedroom floor.
This isn’t about the workout. It’s about creating Proof of Agency.
By the end of 30 days, you’ll completely rewire your brain. Scientists call it neuroplasticity. Your brain physically changes in structure and function through action and experience.
The action of waking up early and working out every single day for a month will create evidence that you have the power to take an action and achieve a desired outcome. You’ll see yourself differently. You’ll reorganize your life around this new priority. You’ll eat healthier, go to sleep earlier, and narrow your focus. It creates Proof of Agency.
That has ripple effects into every area of life.
thr most dangerous person in the room (in a good way) with AI might be the data analyst / data scientist that can fluently use codex/claude code
I’ve worked with billions of data points over the past two months across marketing, finance, etc
AI will shortcut, overfit and sneak in forward looking bias and have you believing you found gold
If you don’t know how to question the BS you’ll be building based on lies.
More important than ever to know the right questions to ask
Most creators fail because they try to take giant steps too early.
Big goals. Big expectations. Big pressure.
Then they disappear after 2 weeks.
Small daily steps look boring.
But boring is what builds momentum.
• One post a day.
• One skill at a time.
• One improvement at a time.
That’s how real creators are built.
Slow progress is still progress.
I’ve helped over 200 brands who got betrayed by Shopify Payments.
These weren’t beginners.
One had 6 mil in MRR completely wiped overnight.
Others were doing 1-3 mil a month with years of clean processing history.
Some had 6 figures in frozen funds that almost killed businesses they had spent years building.
All of them thrusted SP from the start.
All of the got burned anyway.
Here’s what makes it brutal - they didn’t see it coming.
No warning, no preemptive email, no human to call in order to solve this.
Just woke up one morning and payout is frozen.
- supplier invoice due in 2 days
- ad accounts almost empty
- angry customers in your inbox cause their orders never shipped
This will kill any business of any size in less than a month.
A single risk review from a processor that never cared about you in the first place!
Same exact thing happened to me at the start which forced me to figure this shit out myself.
So not only I am safe but others just like me can avoid this mess to begin with.
Thats why I helped over 200 brands make the switch
Now every single one is off SP.
Set up on private processors through relationships I’ve built in this space.
Running on CRMs that route payments across multiple MIDs simultaneously so no single processor ever holds enough volume to kill them.
And for the subscription brands?
They actually own their sub tokens now!
Before they were one shopify decision away from losing their entire customer base overnight.
Now that can NEVER happen!
If you are doing 300k+ per month on SP…
Right now you are not running a business
You’re renting one.
And shopify can end that lease whenever they feel like it.
Dm me and I’ll set you up the same way.
"What if I fail?"
You'll learn what doesn't work.
Cost: maybe 2-3 months, some ego.
"What if nothing changes?"
You already know that answer.
Cost: Everything.
Pick your risk.
I really am tired of speaking with people from the 3rd world in call center jobs who don't understand English
I am really tired of sitting on hold for 10 minutes when I have to call the bank and then they have to transfer me to 10 different departments
I am really tired of sitting through 20 menus and pressing 30 numbers in order to speak to someone who can SOLVE MY PROBLEM
This is why I started Synthesys
This is a universal problem
@lukepierceops a lot of agencies are still selling the "building the thing" when the real value is increasingly understanding what should be built and why 😭
If I was starting an AI agency from zero today in May 2026, I'd build it completely differently than I did in 2022.
Here's the exact 5 moves:
1. Stop selling n8n workflows. Anyone with Claude Code and a weekend can ship what used to be a $5k project. The build is commodity now.
2. Sell the audit or bake it into your process at the beginning. Depends on how the sales process goes and where the company is at. $3K-$5K paid audit that produces a real document showing every workflow, every bottleneck, every opportunity ranked by ROI. The audit is the product. The build is the follow-on.
3. Target $5M-$50M companies. Below that nobody has the budget. Above that you're competing with the Big 4. The middle is wide open.
4. Pick one industry and become unreasonably specific to it. Marketing agencies, PE firms, e-comm $5M+. You CAN expand out later on.
5. Get your first client one of three ways. Warm network (text everyone you know who runs a business). Upwork (still the fastest paid path in 2026, nobody wants to admit it). Or cold outreach and dream 100. If you're doing cold, it's not 20 messages. It's thousands, tens of thousands. The agencies that ship that volume are eating. Everyone else is wondering why their pipeline is empty (they don't want to admit they simply just aren't trying).
The agencies still selling 2024 offers in 2026 are getting wrecked. The ones who shifted to audit-first are charging more than ever.
By far the great thing you can do in 2026 is invest in your brand through social media.
Call me biased, but X is the best place to do it.
But it honestly doesn’t matter where you are building.
At the end of the day, delivering your message to a group of people is what matters.
People keep DMing me, they don't believe it
"How can you possibly run a 7-figure business working only 1 day a week????"
It's simple:
+ Inbox zero management system
+ All-star operations manager
+ Assembly line SOPs
Paid ads take a month for the algorithm to optimize.
Email lists take months to build a meaningful subscriber count.
Building a real brand takes years.
SEO takes 6 to 12 months.
Everything digital marketing-related takes time.
This is why you can’t wait until revenue slows and your business is hurting to start with digital marketing.
Build the foundation now. When referrals are flowing, and your pipeline is full.
By the time your digital marketing is ready, you’ll be ready to take your business to the next level.
Every sunglasses brand is making 30-second VSLs about UV protection and lens technology. NOBODY CARES…
Meller's top ads are a UGC photo of someone wearing the glasses next to a clean product shot. No voiceover, hook, or CTA.
Sunglasses are a vibes purchase:
- They want to see it on a face
- Somebody who looks similar to them
- Then they like it so they buy it
Once they found this format, they made variations with different faces, different demographics, but the same structure.
And it kept on working.
The hardest part isn’t working hard.
The hardest part is giving something everything you have and getting nothing back yet.
That’s where people quit.
Not because they’re incapable.
Because they got tired of believing before the results showed up.