Hansa Research Group

Every brand strives for visibility during the IPL but which ones were truly remembered? The IPLomania 2026 study by Hansa Research Group uncovers fascinating insights into brands that are successfully building strong availability early in the season. tinyurl.com/rw78rf2y

IPL brands shift ad spend from top stars to young players, spreading budgets for digital reach and lower risk, while legends still command the highest endorsement fees. By @MansiJaswal Read More - storyboard18.com/brand-marketin… Umakanta Panigrahi - Kroll | Anshu Yardi - @TAM_Media | Pramod Pawar - @Hansa_Research #IPL #IPL2026 #cricket

With the new IPL season kicking off on March 28, the clock is ticking. Two bidders are understood to be in contention. EQT, the Swedish private equity group, is competing with a consortium that includes Indian healthcare entrepreneur Ranjan Pai, US investment firm KKR, and Singapore's Temasek. By @MansiJaswal Read More - storyboard18.com/brand-marketin… Umakanta Panigrahi - Kroll | Praveen Nijhara - @Hansa_Research #IPL #IPL2026 #cricket

In #IPL, some ads move beyond screens—onto the jerseys. In our #IPLomania 2025 study at Hansa Research Group, we looked at the brands cricket fans remember from team jersey sponsorships. Read more - tinyurl.com/3rc57cxh

𝐈𝐏𝐋 𝐢𝐬𝐧’𝐭 𝐚 𝐨𝐧𝐞-𝐬𝐜𝐫𝐞𝐞𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐲𝐦𝐨𝐫𝐞! Fans today move seamlessly between TV & OTT while watching the match. In IPLomania 2025 study we looked at how audiences are consuming IPL across platforms tinyurl.com/ydb5jpj8

IPL delivers more than just eyeballs. It builds brand memory. But are brands really measuring that impact? In our 𝐈𝐏𝐋𝐨𝐦𝐚𝐧𝐢𝐚 Study (2025) by @Hansa_Research, we looked at brand recall among IPL viewers across India. Read- tinyurl.com/c64mbvn5 More insights coming soon!

Wishing every Woman a very Happy International Women’s Day. You are incredible just as you are. #IWD2026 #GiveToGain #WorkplaceWellbeing #WomensDay #HansaResearch

At Hansa Research Group, every team is a distinct hue in a larger canvas. Wishing you a vibrant and joyful Holi from every shade of Hansa Research Group. #Holi2026 #hansaresearch #festivalofcolours #joyfulholi

Recapping Life Insurance CuES Report 2025 | CX Excellence recognised Hansa Research Group’s syndicated report Life Insurance CuES 2025 recognized the life insurance companies that have set new benchmarks in customer experience. linkedin.com/feed/update/ur…

Our latest Valentine’s Day study has been featured on @ETBrandEquity, highlighting how the occasion is being rewritten by changing relationship dynamics, inclusive narratives and experience-led consumption. Read the full coverage here: lnkd.in/dGpnhqJR

Wishing you a Happy & Prosperous New Year 2026! prourls.link/hjtZIw #hansaresearch

As the year 2025 draws to a close, the Christmas tree at Hansa Research Group stood for something more than celebration—it stood for giving. shorturl.at/ctQn5

The Insight Detective—Every brand brief begins with a mystery. Our job? To solve it. Through qualitative research, we at Hansa Research Group decode the patterns in which humans think. Read more - prourls.link/YB9FRE

We recently concluded our trainee orientation program, NEEV 2023 designed to cultivate and mentor our emerging talent. This program is geared towards guiding and empowering these budding researchers to equip them with effective market research skills that drive business success.

It is with great pleasure that we announce that our CEO, Praveen Nijhara has been recognized with the "CEO with Highest Quality Orientation Award 2023" by World Quality Congress.

As per the #IPLomania report, congratulations to the most recalled brands for IPL 2023. For more details, contact us at hello@hansaresearch.com @Dream11 @TataCompanies @My11Circle @airtelindia @MyTeam_11 @TataMotors @CEATtyres @PlayMPL @Vivo_India @AJIOLife #IPL2023

@ShubmanGill @fc_msdhoni @Dream11 @TataCompanies @My11Circle

Our syndicated study #IPLomania not only captures insights about the advertised and sponsored brands but also the popularity & loyalty among fans of different teams and players during the IPL tournament. Read some insights from the report in the article. storyboard18.com/how-it-works/s…

We recently collaborated with Confederation of All India Traders on a white paper about #GST rationalization for beverages sector to gain higher margin for retailers and greater investment. Read about the insights from the white paper: indiaretailing.com/2023/06/05/dou…

We are pleased to announce that the CEO of @Hansa_Research, Praveen Nijhara, will be speaking at the upcoming E3 CX Conference 2023 on May 16-17 at the Crowne Plaza RDC, Riyadh KSA. Head to e3cx.live/speakers to see the incredible lineup of speakers joining us this May!