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PRINTERRR GOING CRAZYYY🤑🤑🤑
Should I giveaway the SAUCYYY SAUCE? 🤔🤔
If 50 of you comment "Hell yeah"
I'm gonna do it!!
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Haris | Outbound Lead gen
3.1K posts
Haris | Outbound Lead gen
@HarissVL
Lead generation for B2B companies and SaaS
Katılım Mayıs 2020
280 Takip Edilen2.3K Takipçiler
Haris | Outbound Lead gen retweetledi
Wrong order to A/B test cold email:
1. Subject lines
2. CTA
3. Offer
4. Pain point
Right order:
1. Pain point
2. Offer
3. CTA
4. Subject lines
Subject lines are the lowest-leverage variable. Most people start there because it's the easiest to change. Pain point is what actually decides whether someone replies.
Test what matters most.
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I spent the last 45 days writing a 86-page book covering absolutely everything I know about how to successfully run outbound in 2026.
When I say everything, I mean EVERYTHING.
> Company context analysis and market evaluation
> ICP definition and Pain-Qualified Segment (PQS) modeling
> TAM mapping across 15+ industry segments
> Offer creation and the three types of cold offers
> The psychology of cold email and pattern disruption
> 10 fundamental copywriting principles from 10M+ emails sent
> 6 proven cold email script frameworks with real examples
> 5 messaging angles to test across campaigns
> AI prompts for generating full A/B test script matrices
> Email sequencer setup and which tools to use at which volume
> Domain setup rules and secondary domain best practices
> Reserve infrastructure and inbox cycling strategy
> Deliverability signals, spintax, and campaign settings
> How to identify burned accounts and recover fast
> The four types of data sources and when to use each
> The Campaign Score Formula for predicting results before launch
> Speed-to-lead system and why response time kills conversions
> 5 reply templates covering 90% of responses
> Follow-up strategy across email, LinkedIn, phone, and SMS
> Pre-call workflow that lifts show rates from 30% to 70%+
> Post-meeting process: proposals, contracts, and onboarding
I told you I meant EVERYTHING.
The insights in this book come from the experiences of 10M+ emails sent, 20,000+ leads generated, and deca-millions in pipeline value created.
This e-book is NOT free, but it costs less than a Chipotle bowl with guac.
(There needs to be a slight level of gatekeeping for this one)
Want to get access to it?
Comment “Playbook” and I’ll DM you the link to it.
[Must be following to receive]
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WOW - Justin Bieber reviewing cold emails live on stream at Coachella:
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@NickAbraham12 You’re just jealous he sends 50-75 HIGHLY TARGETED emails every day
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Fake.
Don't you know cold email doesn't work?
Finn Mallery@fin465
Now that we’re done at YCombinator, we’re revealing how we went from 0 → $10k MRR in our first 30 days, using only ONE channel (step by step). We spent less than $100 and didn’t have any paid ads, SEO, waitlist, or content marketing. Instead, we sent 50-75 highly targeted cold emails a day. Cold email is the most underrated channel because it's hard to get right, but if you figure it out you can sell ANY B2B product. Here's what we did from start to finish: STEP 1: Build an ultra‑specific customer profile at both company and person level. If you do this right, you can mess everything else up and still succeed. The goal here is to create such a perfect customer, that if they heard about your solution they would have no choice but to say "tell me more". Step 2: Build your list After you create this customer profile, find the companies that meet this criteria. Find 30–50 target companies on LinkedIn, then grab decision‑maker emails via Apollo/Wiza. STEP 3: Writing a killer email I used to run an outbound email agency and we'd send 50k+ emails/month to book b2b sales calls via cold email. Here are the basic principles of cold email writing that I always use: -Keep it 5-8 sentences. 70%+ of emails are read on mobile, so make sure they get most of it from that screen view. - Never write more than 2 sentences without breaking up the lines. People skim, and that’s the best way to keep their attention - DO NOT talk about your product’s features. - Instead, talk about the person, their company, and their pain points. STEP 4: The call I took 493 sales calls in Origami’s first 3 months. Here's what I learned: The 2 biggest goals for this call are - Figuring out the customer’s problems - Getting the customer excited about your solution Unless you already have PMF, it doesn't matter if you have a full built product. You still need to spend 90%+ of your time figuring out what the customer actually needs. In the early stages, you can even offer a full refund if they aren’t satisfied to give them maximum confidence and get your first few deals over the line. STEP 5: Closing/After Congrats! You cracked cold email. This was the exact approach we used at Origami to get our first $10k MRR, and the highest converting outbound approach I’ve seen when I ran my agency. I posted the stats in my prior tweets, but in our first 40 days we sent 3119 emails (~77 per day) and got a 5.3% response rate, resulting in demos with 64 founders at companies within our ICP. This resulted in ~$22k new MRR by the time our sales for all of these calls had closed. The best part is that once you nail this process, you can automate it. We've got our Origami AI Agents (@origamichat) finding new customers 24/7, which frees us up to explore new channels and focus on scaling. CONCLUSION This is a very short version of my guide. The full guide I posted on X last year (@fin465) hit 800k impressions and 10k+ bookmarks. If you want me to DM it you, comment GUIDE.
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@movelikesami It’s the same story every year. Hope something happens in the 2nd leg
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I made a D100 prompting doc that you feed to a Claude project and it conducts the entire D100 process for you
> Find ICPs to target based on your service
> Find contacts in that ICP, pulled from LinkedIn
> Researches the prospect and their company - pulling from their website, blogs, social media
> Crafts outreach messaging, personalized to the prospect based on their research
> CREATES THE D100 DELIVERABLE FOR YOU !!!
Takes hours of dream 100 outreach and condenses it into a 10 minute process
Comment "D100" and I'll DM you the doc so you can feed it to your own Claude project
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I just filmed a 66-minute Meta Ads masterclass that I could sell for $2,000.
Today, I’m giving it away for free.
Because most of you learning Meta ads are stitching together RANDOM YouTube clips from 2023 and blog posts that are completely outdated.
So you launch campaigns with the wrong structure.
Burn through their first $2-3K in a week…
And end up with nothing to show for it.
Then apparently it’s “Meta’s fault”
The companies that 2-3x their business with Meta ads have an actual SYSTEM.
So…
I filmed a full step-by-step course covering everything you need to launch and scale Meta ads in 2026
(the exact strategies we're running right now across $7M/month in managed spend)
Inside the course:
(1) How to make cold audiences profitable
(2) Campaign structure and launch strategy
(3) Ad copywriting that converts w/ the frameworks we use daily
(4) Funnel architecture from click to close
(5) Backend systems that actually track what matters
(6) How to identify and break through spend plateaus
You can watch this and implement same day.
Want me to send it over?
Comment "COURSE"
I'll DM it to you.
(must be following for DM)
PS
Don't skip the backend section. That's where most people lose money and don't even know it.
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Clay’s new pricing is probably my fault. We were paying $314 a month, but using (based on their new model) $214,087.50 worth of Clay a WEEK. Here’s the story:
A year ago Clay's head of product hopped on a call with me.
I told him we were hitting their platform 17.3 million times per week.
Almost all custom events (i.e. HTTPs)
I remember his response being something close to "Holy shit, I think you are the largest user of Clay"
I said yeah that doesn't surprise me.
But then it also came up that we were only paying $3,769 a year.
We talked about HTTPs, custom integrations, how we were basically using Clay as a giant API orchestration layer.
I knew his wheels were turning.
If you saw my last post, you know we eventually replaced Clay entirely with a $200/mo Claude Code subscription. 272,000 leads per second vs Clay's 27 hours for the same volume.
But before we left, we were the perfect case study for why Clay's old pricing was broken.
$314/mo for 17.3 million weekly, for what they now call ‘actions’.
Run the math. We were paying $0.00001815 per action.
Clay announced their new pricing structure. They split everything into Data Credits and ‘Actions.’
Actions are HTTPs, custom integrations, API calls. The exact things we were doing 17.3 million times a week.
The new price per action credit works out to about 1.24 cents each. A 681% price increase for us
I know you might say, "But Clay is letting people stay on the old pricing if they want," and I hear you
but
I also don't know how it makes me feel that someone brand new would have to pay $856,350 per month to get the same advantages I had when I was starting out only 3 years ago.
I'm not saying that one call caused the entire restructuring.
But I am saying their head of product learned that day that someone was running 17 million HTTPs a week for the price of a nice dinner.
And now every HTTP costs 1.24 cents.
anyways
For the last year, we've been trying to figure out how to get off of our dependency on Clay.
That was until Cursor / Claude Code / Codex came out
My VP of Growth, @James, who doesnt know how to write a single line of code, touched Claude Code for the first time
And three weeks later he replaced Clay for us
We could process 272k rows per second now for the cost of a Claude Code sub
My last post was about that system
Then after that post, Clay announces new pricing that specifically monetizes the exact thing we were doing at a massive scale.
Coincidence? Maybe.
But
I may owe everyone using Clay an apology
If your Clay bill just went up, you can probably blame me for that one. Sorry!
I put together a system blueprint of what I did to replace Clay for myself -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.
Reply CODE below and I'll DM it to you.
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@NickAbraham12 @StephenHakami I think this is where repurposing the same leads comes in.
We reach out to the same leads quarterly
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.@stephenhakami, CEO of Wiza, on cold emails:
"You can do gimmicky things and things that get responses, but are those people going to close after the demo anyway?"
On actually getting responses: "timing and pain beats everything else".
More here:
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Sent an email to Anthropic offering 10 meetings a month ON PERFORMANCE BASIS
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once we hit 30 days everything flipped
replies came back
pipeline came back
3 weeks of pain for a lesson that took 5 minutes to fix
if you're running cold outreach on domains under 30 days old
stop
just wait
your future self will thank you
English
also 2 weeks of warmup isn't the standard anymore
it used to be
it's not today
the game changed, most people just don't know yet
the actual checklist now:
→ 30+ days domain age
→ 21+ days inbox warmup
→ clean copy
→ no spam words
→ Spintax
English
it holds you there for 30 days
then removes itself automatically
we had no idea this even existed
and here's the part that hurt
we had warmed our inboxes perfectly
clean copy, no spam words, everything right
didn't matter
English
then we hunted for spam words
cleaned everything up
still nothing
then we ran ESP tests
google to google
outlook to outlook
every combo
STILL nothing
then we found it
there's a blacklist that flags your domain the second you register it
no warning
no email
just flagged
English
We burned 1 week of outreach because of something nobody talks about
here's what we found 🧵
started cold outreach on fresh domains
reply rates were basically zero
so we started debugging
first we thought it was the copy
rewrote everything
still nothing
English
We were Clay's largest user at one point in time, hitting their platform 17.3 million times per week. Last month we replaced them entirely with a $200/mo Claude Code subscription.
I can't write code. Neither can James, my VP of Growth who built the replacement.
Here's the full story.
Clay is a GREAT product and I TRULY think most people should use it. But we hit their ceiling.
50,000 row limit per table.
12.5 million row cap per workspace.
Tables that take days to actually delete.
Clicking "run all" thousands of times and waiting days for things to clear out.
So
When you're processing millions of leads, all the above become the bottleneck of your entire business.
James had never touched Claude Code before. Three weeks after learning it, he built our entire core system.
With Clay, processing 1 million leads took 27 hours.
And it would error out often enough that we would always have to plan on hitting the “run all rows” button again on 20+ clay tables. IYKYK
but
Our new system waterfall enriches 1 million leads in 5 seconds. 272,000 leads PER SECOND.
AND On top of the core engine, we vibe coded a Google Maps scraper that pulls leads zip code by zip code across all 32,000 US zip codes.
AND An AI lead finder that hits 95% contact match rates where Apollo gives you about 30%.
AND Ad library scrapers for Google and LinkedIn.
AND An AI campaign analysis system.
AND An auto-refill system so clients never run out of leads mid-campaign.
One we started building with Claude, we just couldn’t stop
Now we have the data ready for clients sending 5 million emails a month within 1 week of signing the contract.
I put together the full system blueprint -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.
Retweet or Reply CODE below and I'll DM it to you.
English
This free course covers exactly how to build a top 0.1% AI-leveraged cold email system in 2026.
(Exact strategy & systems we've used to generate 10,000+ leads working with 50+ B2B companies @ RevGrowth)
Here's what included in the free course:
> Entire Outbound Playbook Overview (32-mins)
> Our Essential Outbound Tool Stack
> Outbound Infrastructure Management (10-mins)
> Outbound Strategy Development via AI Prompting (15-mins)
> Messaging Development Full Masterclass (54-mins)
> Lead List Development Fundamentals for 97%+ Qualified Lists (17-mins)
> The Most Effective Way to Build Clay Tables in 2025 (38-mins)
> Reply Management Flow for 30%+ Meeting Conversion Rates (15-mins)
> Sales Process Strategy for 2Xing Close Rate on Cold Leads (8-mins)
This course contains 189 minutes of top-tier outbound training for completely free.
Want access to it?
👉 Like + Comment “AI” and I’ll DM you the free course link.
(Must be following to receive)
English