Healthy Framework

@glenngabe Any updates on the HCU recovery list you've run in the past? Anyone seeing movement/signs of a recovery that hasn't yet?

"Core Update Notes" for 12/22 cont'd: Beyond jobs/career sites, I took a look at some of the top social networks. One that stood out was X, which is dropping with the update. Checking the drops, there are many branded queries where X dropped lower one page one, or to page two or beyond. That could be just the result of others surging for those queries, but it's worth noting. It's quite a drop from a search visibility standpoint (about 60 visibility points in Sistrix...) Stay tuned for more updates. The December broad core update has been huge so far. I do expect we'll see more tremors along the way.

Google Morning Google Land! This is the 12/14 edition of "Core Update Notes". As expected, the update is landing, and in a big way for some sites already. I'm seeing big swings in search visibility based on running the numbers for over 3K sites previously impacted by major algorithm updates. Like with any broad core update, I'm seeing impact across verticals and countries (including health/medical, finance, gaming, affiliate, ecommerce, reference sites, news, media, and more). I still have many more sites to check and I'll cover more about what I'm seeing during the update. So today is a good day to start checking your visibility trending across tools. Also, GSC data has starting coming in through 12/12 so at least GSC is catching up. I'll cover more about the update soon.

@elonmusk @grok Update***

What in the literal expletive is this? Is this how ChatGPT answers questions now? @elonmusk will @grok also be rolling out "Terrible Mode" as a feature anytime soon? I thought the goal of all of this was to save time, not waste it.

@elonmusk @grok @OpenAI seriously, though, how do I make this stop?

@natejhake Your hobby keeps me from giving up hope, so it's a nice hobby IMO

@HealthyDates I have weird hobbies 😅

👀 Great coverage of Google’s AI “Slopsgiving” recipe caper: “Google has crossed the rubicon into publishing AI summaries that do not even link to the source websites at all. And they are doing this in clear violation of these websites’ posted terms of use,” Hake, who tracks AI slop, told BleepingComputer.

I just hate that 'giving back what was stolen' is no longer in the mainstream discussion of what these AI companies should do to "make it right". I agree compensation would be better than nothing, but I hate feeling like we live in a world where you can just take something and then as long as you figure out something to pay for it later, it's fine. I can't go steal my neighbors BBQ grill because I want it and then tell him I'll throw him a few bucks later for it. Even if I offer to give him a million dollars, he should still have had the right to choose if he wanted to sell me the grill or not.

What would happen if every web publisher collectively went on strike until Google agrees to pay AI licensing fees?🪧🪧🪧

There is no way we could have seen this coming. 🥱

@ThisHouseFresh Awesome!!! Can you do stroller fans next please!

We received questions about handheld fans from subscribers over the past few months, so we decided to buy the best-selling models to compare their performance. This is the first time we do something like this, so feedback will be much appreciated 🙏 🔗 youtube.com/watch?v=Rq72k_…

@natejhake @GHBSmith I hope doing the right thing also catches up to a lot of us eventually :)

@GHBSmith Sadly, I didn't say it wasn't working for them (at least for now) I do think it'll catch up to them though

Just discovered 2 travel bloggers I previously respected are using AI to pump out fake articles lying about places they've clearly never been to 🤦‍♂️ Don't do this folks I know it's hard out there on the web, but your reputation is all you got

@lilyraynyc Stinks that the same rules apply for HCU folks who didn't do anything to get in trouble. Although, I'd be ecstatic if I knew we were on the two-year plan 🤷‍♂️

Those of us who specifically work on recoveries KNOW this is true, whether anyone likes it or not It’s - once again - why I always warn not to get in trouble in the first place

@retro_dodo I've been out of the game game for a while now but had a couple of questions after seeing your post about Time Crisis the other day. 1 - Is there any way to play Duck Hunt these days without an old Nintendo? 2 - Is there a way to play Wii bowling and the other games from Wii? I think I read they stopped making them?

@DaleJr @elonmusk Please please please look into this.

My Twitter experience: Open up Twitter Immediately see a tweet I am interested in, only to see the app refresh and it disappear. 🤣

@Rainmaker1973 M'tears are caused by the absence of m'lady.

Using these letters, what’s the first word you see?

@rustybrick In their defense, our clicks have been relatively stable at zero for quite a while now, so I see nothing wrong here!

Google says clicks to websites are "relatively stable" with AI Overviews than before seroundtable.com/google-clicks-…

@Rainmaker1973 This free date night planner app is saving relationships and barely anyone knows about it. lovetrackapp.com

Name one

@glenngabe thank you for this thorough write up (as always). I had two follow up questions. 1. You shared a screenshot of this quote from @JohnMu "With core updates, Google doesn't focus on individual issues, but rather the relevance of the site overall (including content quality, UX issues, ads on the page, how things are presented, sources, & more)." Does this indicate there is an evaluation process that is happening ONLY during updates? It sounds way less like updating a system, but more like an evaluation process. I didn't see where the quote was from, so was wondering if there was context. 2. I saw this from one of your paragraphs, "Unfortunately, there are some site owners that gave up and abandoned their efforts. I totally understand that based on what was happening over time (with no recovery as update after update rolled out). " Does this indicate that sites that gave up are less likely to see recoveries? I had heard from @searchliaison that this wasn't the case, but I'm just wondering if you were implying something here or maybe it was just two separate thoughts that my mind is conflating when reading. Thanks!

It was a red-hot update, which was fitting since it was right before July 4th weekend. :) Here's my latest -> The June 2025 Google Core Update: Analysis and Findings covering HCU(X) surges, AI Overview impact, YMYL volatility, and more In my post, I cover key things I saw during the update including many HCU(X) surges, AI Overview and AI Mode impact, a (very) possible reviews update BEFORE the core update, heavy YMYL volatility, and more. gsqi.com/marketing-blog…

We found a really unique strategy that has minimized our losses during the core updates. If they drive your traffic to zero, nothing to lose! All kidding aside, sorry to hear this :/ As happy as we are (genuinely) to see others start to "recover", it makes it hurt a bit worse too knowing we're out on an island even moreso now. Here's to hoping you see some gains soon!

Google's latest major update is done, just another 43% down on top of 60-70% plus earlier. Thanks Google! 🤡

@Dcdigitalpro @rustybrick 😂 spot on @Dcdigitalpro

@HealthyDates @rustybrick

What are you all seeing with this June Google core update now being done?