Mr Bender

Now that InfoFi is gone, these are the remaining marketing channels and their effectiveness: 1/ Influencer Marketing TLDR: Pay people with existing audiences to talk about your product. Effectiveness: Very expensive in crypto. The typical cost of 1,000 eyeballs is $150. 10x more expensive than web2. Works very well when the product is already strong and has built-in viral loops. Terrible as a primary channel. Great as an amplifier. 2/ Spaces & Podcasts TLDR: Long-form conversations that build depth, trust, and familiarity over time. Effectiveness: Not great for mass distribution. Exceptional for high-quality attention. If someone listens to you speak for 45 minutes, they’re already half sold. This channel is great at building brand affinity. 3/ Founder Funnel TLDR: The founder becomes the product’s primary distribution channel. People follow you, then discover what you’re building. Think FrankDeGods launching JustCancel with zero paid marketing. You become impossible to ignore. Effectiveness: The highest ceiling channel by far. Slow to build, resource intensive, emotionally uncomfortable for most founders. Once it works, everything else becomes cheaper and easier. You become an opportunity magnet. 4/ Partnerships & Collaborations TLDR: Leverage other brands’ distribution by aligning incentives and audiences. Effectiveness: High leverage when audiences overlap cleanly. Low leverage when partnerships are forced or purely transactional. Most teams have nothing to offer, and therefore aren’t able to attract partners with any real pull. 5/ Email Marketing TLDR: Own your audience with no algorithm in between. Effectiveness: Wildly underutilized in crypto. Very high ROI channel long-term. Unsexy and boring in all the right ways. The best protection against platform risk. 6/ Conferences TLDR: IRL networking, renting a booth, and relationship building. Effectiveness: Money drain if you show up with no plan. Extremely high ROI if you have a clear hit list and intent. Booths are usually negative ROI but can offer visibility. Small side events outperform almost every time. 7/ Clipping on CT TLDR: Clip long-form content and distribute it natively on Crypto Twitter. Effectiveness: Only as good as the raw content clippers receive. Very strong CPM when the source material is high quality. The bottleneck is always content volume and quality. 8/ Clipping outside CT (IG, YT, TikTok) TLDR: Repurpose long-form content for mass-market platforms. Effectiveness: Outside of getting broad awareness, I have yet to see this channel work repeatedly. 9/ Paid Media on X TLDR: Buy attention directly through ad platforms. Effectiveness: Crypto consumers are skeptical and don’t click on ads. Premium users don’t get ads shown to them. Many projects use the Boosted feature to bump vanity metrics of their announcements. 10/ Community (Telegram, Discord) TLDR: Create a home for your most engaged users. Effectiveness: High maintenance, low scalability. Very powerful at funneling people one step down your marketing funnel. Would strongly recommend if you have a good strategy in place. Will quickly die if you only use your community as a broadcast channel. 11/ Product-Led Growth TLDR: The product itself creates distribution through sharing, referrals, or visibility. Effectiveness: Hardest to build. Massively drops the cost of acquiring customers when it works. Marketing can’t save you if this is missing. 12/ Reply Guy TLDR: Earn attention by showing up in the replies section. Effectiveness: Extremely effective at staying top of mind and scales surprisingly far with very little cost. If it doesn’t work, it’s a pure skill issue. How skilled your reply guy is will make or break this strategy. 13/ SEO & Evergreen Content TLDR: Create content that organically ranks on search engines Effectiveness: Slow burn, can work well if you have a product that gets naturally search intent. Most crypto teams ignore this because it takes years to build. YouTube is very undertapped. 14/ Direct Outreach TLDR: One-to-one targeted messages. Effectiveness: High upfront cost and very labor intensive. Needs a highly trained team with checks and balances in place. If coupled with the right product / message, can scale fast. Most teams fail at this because they are mass DMing garbage.

Nano Banana + Fastmoss + Manus + Veo3 = AI content Factory Friendly girl next door vibe simple educational hooks visuals that keep people watching → no wasting samples → no selling pressure → no daily content stress the format stays the same topics rotate trust compounds over time AI TikTok girls are bringing in real sales, most of their reels go viral Nobody notice they are AI If you want to try creating an AI influencer yourself, like, retweet, and comment “ecom.” Follow me, and I will send you a guide with instructions.

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