
Imagi
1.3K posts

Imagi
@Imagi_capital
Curious alien trying to figure things out






Bumping this piece up on $MELI I am seeing a lot of comparisons being thrown around to stocks that performed well in the past but are now out of favor. As if the market is just magic and price follows vibes. I admit MELI is out of favor from the institutional view but not because deterioration, competition or even just compressed margins. Its out of favor because management has made it clear that they are focused on building a new TAM. Why do institutions not like this? A few reasons. Short-term it is costly. The growth of the credit card portfolio is crushing margins upfront. Ignore the ecosystem lock-in and stickiness. Its crushing margins upfront. Then there is the risk-factor. And no bull can ignore this. The credit business is growing much faster than the rest of the business. This changes the risk-profile regardless of how well management executes. So despite, the opportunity ahead it is objectively riskier to loan out more and to riskier cohorts. However, this is the secret weapon behind killing competition. Management sees what credit is doing to their user behavior. Capturing the downmarket credit users strengthens their position where the biggest ecom competition exists. Its a customer acquisition/retention tool written off as pure systemic risk. Then there is the question of whether they can manage this much sub prime credit. Well they kind of are already demonstrating how they mitigate risk. The portfolio showed little sign degradation despite rapidly expanding and Argentina’s credit stress. This is a clear indicator that they are managing the risk well. They also mentioned on the call how they tightened their lending standards specifically in Argentina because of the risk. There is plenty of evidence that the strategy is working and only going to get better as their models improve with tech and data. Bears may celebrate the next couple of quarters but their reasoning is dead wrong.
















Shift4 company podcast out tomorrow! ♦️~♦️ ~♦️ We haven’t had a “company” podcast in a while, but these are full deep dives into an individual business. $FOUR is a payments company created by Jared Isaacman (now NASA Administrator). Payments are a very sticky business and Shift4 has a novel CAC strategy where they acquire mission critical nodes in the payment chain and “compel” customers to switch payment providers. They trade a little over 3x gross profits or about 16-17x free cash flow and are still growing 20%+. Make sure you follow The Synopsis Podcast so you don’t miss it! (In bio)

























