Shift

JPA makes backend development feel effortless, until the defaults start fighting your database.. 🥲 While testing a Kotlin microservice backed by MS SQL, Krzysztof Frączek, Senior Software Engineer, uncovered how "convenient" choices around inserts, queries, concurrency and locking quietly turned into performance bottlenecks. Curious what caused the issues and how he solved them? Well, give it a read. Go on then: go.infobip.com/4fE5xcA

Say hello to Nico Martin, who's joining us at Shift this September! 🧡 Nico is on a mission to make AI more accessible for developers by bringing machine learning directly to the browser. Through his work at @huggingface, workshops and conference talks, he's helping bridge the gap between web development and AI. At Shift, he'll tackle one of the biggest questions in WebML: when does client-side AI actually make sense, and when is it better to leave the heavy lifting to the cloud? (Spoiler: it depends. 😄) 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar2026 #DeveloperConference

Just a gentle nudge.. 🤗😘🥰😇🫶 What do you say? 🤨 🎟️ go.infobip.com/4bxfabm #ShiftZadar2026 #ShiftConference #InfobipShift

"The older and more cynical you get, the more questions you ask." For Eoin Woods, that's not pessimism, it's what experience in software architecture looks like. 🤷 Woods claims the biggest production failures rarely come from complex technical problems. They come from hidden assumptions that only surface once systems are live. Our Marin Pavelić and Ivan Pelivanović caught him at @DevoxxUK in London to talk about why architectural scenarios matter, why assumptions should be documented before they become incidents and why cognitive debt may be the next challenge engineering teams need to tackle: go.infobip.com/4hcEeat

How do you know your AI is actually doing what it's supposed to do? 👀 Harry Kimpel, Principal Developer Relations Engineer at @newrelic, knows, and he's coming to Shift to show us how! 🧡 With nearly 30 years of experience in software development, Harry has seen technology evolve through just about every era. Well, these days, he's focused on helping engineering teams understand what's happening inside their AI applications. Not just whether they work, but how well they perform, how much they cost and if they're behaving as expected. If you're building AI, this is one session you reeeeaally don't want to miss. 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar2026

The talks will give you plenty to think about, but the afterparty will give you plenty to talk about.. 😜 What do you say? 👉 go.infobip.com/4bxfabm #InfobipShift #ShiftZadar2026 #ShiftConference #tgif

Even though Amir already pulled a "Tom Holland during Marvel press tours" and spoiled his Shift appearance on social media... 😄 ...we still wanted to give him a proper announcement. Amir Salihefendić, Founder and CEO of @todoist, welcome to the Shift stage! 🧡 For more than a decade, Amir has been building one of the world's most beloved productivity tools while championing remote work, bootstrapping and a calmer, more sustainable way of working. Ahead of Shift, we caught up with Amir to talk about building products that last, why "the bar to create has dropped, but the quality bar has risen," and why engineering still matters in 2026. Give the interview a read before you see him on stage. 👇 📖 Read the full interview: go.infobip.com/4eSbDpt (btw, ShiftMag readers get a discount on tickets 😉) 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 #InfobipShift #ShiftZadar2026 #ShiftConference

What does it actually take to move up the engineering ladder at Google? 👀 The path from a junior engineer to a top-level technical leader is not as straightforward as simply gaining more experience. So, what actually separates each level and what does @Google look for when deciding who moves up? We broke down the roles, expectations and career progression behind one of the most recognized engineering ladders in the industry: go.infobip.com/3R6alxQ

Maher (Croatian noun) = a person who is exceptionally skilled or talented in a particular area; someone who is really good at something; a true expert, pro, or whiz in their field. Coincidence? We think not. 😄 Daniel Maher, Senior Technical Advocate and Researcher at @datadoghq, is bringing his expertise to the Shift stage this September! 🧡 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar2026 #DeveloperConference

@amix3k you just couldn't wait for our official announcement... smh well, since you already spilled the beans.. SEE YOU AT SHIFT! 🚀

I don’t think this has been announced yet (leak? 😄), but I will be speaking at the Shift conference in Zadar, 🇭🇷 in September. Really looking forward to it. My talk’s focus will be dev+product+AI.

You know him, you love him... aaand yes, he's coming back! 🥁 Weeeeelcome baaaack @shershebnev. 🧡 With over a decade of experience in AI, DevOps and MLOps, Alex has become one of the go-to voices on AI for coding, developer workflows and building production-grade AI systems. As one of the founding members of @zencoderai, he's helping shape the future of AI coding assistants from the inside. If you've seen Alex speak before, you already know you're in for a session packed with practical insights (and probably a few great stories, too 😉). 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar2026 #DeveloperConference

It is Wednesday, my devs... #wednesdaymydudes #InfobipShift #ShiftConference

And the next one on the Shift stage iisssss... 🥁 ...Hugo Raymond, Designer Advocate at @figma! 🧡 Hugo has spent the last two decades telling stories in different ways - through languages, design, photography and design systems. If there's one thing connecting it all, it's his passion for communication and making ideas click. Oh yeah, Hugo also collects photo and design books... including a zine dedicated entirely to British crisp packets from the '80s and '90s. Pretty cool if you ask us.. 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar #DeveloperConference

From art school to Netflix - now that's a career journey worth hearing about. 😉 Next up on the #ShiftZadar2026 lineup: Michelle Brenner, Senior Software Engineer at @netflix! 🧡 A self-taught engineer with 16 years of experience, Michelle has built everything from platform infrastructure for engineers to pipelines for VFX artists and ordering systems for restaurateurs. She'll share what it really takes to grow from a mid-level to a senior engineer. Consider this a practical guide to advancing your engineering career. 🚀 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar #DeveloperConference

The AI honeymoon is over. 🤷 At a @CTOCraft dinner in Toronto, we brought together engineering leaders from more than a dozen tech companies to compare notes on where AI truly stands today. We organized the dinner to skip the slides and sales pitches and talk honestly about what’s working, what isn't and what AI is quietly breaking inside engineering teams. The takeaway? Weeell, you're just going to have to find that out yourself: go.infobip.com/43S618o

What do GitHub, Netlify and two decades of engineering leadership have in common? Dana Lawson. 😎 We're excited to welcome Dana Lawson, CTO of @Netlify, to the Shift Conference in Zadar this September! 🧡 Over the past 20+ years, Dana has helped build and scale teams at companies like GitHub, Heptio, New Relic, and now Netlify. Known for combining technical excellence with a people-first leadership style, Dana has spent her career navigating complex technical challenges while creating teams where innovation (and a bit of fun 😉) can thrive. 📅 13-15 September 2026 📍 Zadar, Croatia 🇭🇷 🎟️ Find the tickets here: go.infobip.com/4bxfabm #ShiftConference #InfobipShift #ShiftZadar #DeveloperConference

90 more days. 12 weeks and 6 days. 2,160 hours. But who's counting... 😜 🎟️ Get your tickets here: go.infobip.com/4bxfabm #InfobipShift #ShiftConference #ShiftZadar2026 #DeveloperConference

If you're judging AI progress by the latest product release, you're already looking in the rearview mirror! 🐌 At AI Week Milano, Gian Segato, Data Science Manager for the Research team at @AnthropicAI, explained why products are a lagging indicator. By the time a new feature reaches users, the underlying capabilities have already moved on. Today's top models can autonomously complete complex tasks that would take a human expert up to two days and that benchmark is doubling every four months! ⬆️ Even more striking, adding more compute and data keeps making AI smarter, without signs of slowing down. Curious what that means for the future of AI... and all of us: go.infobip.com/4gbqQmw

What if your API is already an MCP server and you just don’t know it yet? 👀 While the MCP specification was still evolving, a small team at Infobip was already shipping production code. What started as a hackathon project turned into the company's first live MCP servers! At @DevoxxUK, Filip Srnec, Principal Engineer at @Infobip, shared how the team built the OpenAPI MCP Spring Boot Starter - a framework that turns any OpenAPI-documented API into a fully capable MCP server, without rewrites or custom integration layers: go.infobip.com/4olw5Sy