Ben Turton

@smerlinger @ecomprtal The big boss is back

> took 6 months off ecom after last exit > pondered legacy brand for awhile, stumbling along the way > moved to hong kong from bali, absolutely polar opposites > came up with the idea in Nov 25’ > Pre orders launched successfully in feb 26’ > sold @ecomprtal to liquidate, cut off all consulting clients, stopped all partnerships > going all in on this mission; a perfect mix of art, competition, and craftsmanship

@JemBourouhDE Stunna

1/200 White Ceramic Japan Edition

@mrtylernewman @elonmusk @nikitabier @grok is this true

X needs a ‘truth score’ generated with each post So much BS on the timelines at the moment Every reply underneath is ‘Grok is this true’ @elonmusk @nikitabier

@Julianpetroulas @Revolut Have you tried turning it off and on again?

🫡

@Nugennath Postscript

what are people using for sms rather than klvaiyo

@kamil_sattar If your supplier can’t keep up at $80k/mo, you need a new supplier

Scaling broke my business. At $20k/month everything worked. At $80k/month everything broke. Suppliers couldn't keep up. Cashflow dried up. Support tickets exploded. Growth isn't always good. Sustainable growth is. Pace yourself.

@fredeca Facts

gentle monster offline experiences are some of the best in the game, every store is top

L30 📈

@PhantomStays HK ritz 🔥

HK shits on Singapore and it’s not even close shame that China has been slowly encroaching & is likely going to take it over In SG feel like im in the Truman show

@eCom_Amin 100% skill issue

META ads died off in 2021 and i’m tired of pretending it didn’t you heard me right mf if you don’t agree you’re just too brainwashed to see it here's the catastrophic downfall of FB ads: the tracking apocalypse: ios 14 killed facebook everyone knows it few will admit it before ios 14 (pre-2021): - perfect tracking - attribution works - know exactly what's working - 8x roas common after ios 14 (2021-now): - tracking destroyed - modeled attribution (guessing) - no idea what works - 2x roas is good now “what are some alternatives then?” google mf fucking google : - tracking still works - first-party data - actual attribution - 6-8x roas standard but let’s compare the 2: the intent gap: facebook user: scrolling memes not shopping interrupted by ad doens’t fucking care just wants to be entertained google user: actively searching ready to buy sees your ad high intent he’s in purchasing mode which converts better? the platform stability: facebook timeline: 2021: ios 14 hits - tracking dies 2022: cpms double - everyone competing 2023: ai slop takes over feed 2024: dead platform, nobody admits it google timeline: 2021: same as always 2022: same as always 2023: same as always 2024: same as always stable over chaos the ban risk: meta bans: - random - no warning - no explanation - no appeal - start over google bans: - clear violations only - warnings first - explanation given - appeal process works - rarely happens meta-reliant business = house of cards google-reliant business = strong foundation there’s no comparison the future: facebook trajectory: - ios tracking getting worse - tiktok stealing users - ai content flooding - gen z doesn't use it - dying unc platform google trajectory: - search intent unchanged - people still need to find things - ai makes search more important - every generation uses it - stable platform the cope: facebook advertisers: "you just need to adapt" "broad match works" "just scale" translation: "i'm losing money but won't admit it" google advertisers: "it just keeps on working" "consistent results" "scale reliably" translation: "i'm making money" but here’s the nuance: meta will allow you to test faster and it has a bigger scale potential depending on niche it might be the go-to but google is more reliable and scales more consistently ideally you want to do both meta attracts google converts meta is TOF google is MOF meta burns money google makes money but if i was going with just 1 i’d 100% go with google because overall: it’s STILL better that’s the truth mf now deal with it

@rowaifa I hear it 🫡

@ItsBenTurton rookie numbers bro, you should be ashamed, ngmi

New record for the brand 🏆 (1M next year or gay)

@JemBourouhDE 🏄‍♂️

@ItsBenTurton we killed meta again yesterday

@ecompixsil Thanks! And no

@ItsBenTurton congrats man , is there MRR on this store?

MacBook Pro + Studio Display Iykyk

@obviceo First

🧵 AppLovin is now open to ALL DTC brands. If you're spending $50K+/mo on Meta, you need to read this. Here's why AppLovin is different (and why brands are seeing better ROI than Meta) 👇 What AppLovin actually is: Full-screen video ads in mobile games. Not a feed. Not a search result. 100% of the user's attention for 35+ seconds minimum. The targeting is AI-powered and actually works: No demographic targeting. No interests. It predicts who will convert based on behavior patterns across millions of data points. Sounds sketchy? It's not. Brands are seeing 2-4x ROAS consistently. Attribution is cleaner than Meta: Click-only. No view-through confusion. 80% of purchases happen within 24 hours. D0 and D7 reporting built in. Real results we've seen: - $1.2M in revenue in 6 weeks (beauty brand) - Became #1 traffic source in <30 days (apparel) - Outperformed Meta ROI in multiple tests (supplements) Today it opened to everyone. Which means everyone will be promoting it. Here's what we're giving to brands that use our code: - Personal intro to top reps - $5K ad credits - Complete launch playbook - Winning creative library - Video strategy guides Why use our code vs. someone else's? We've already helped 20+ brands launch and scale. We know what works (and what doesn't). We built the resources we wish existed when we started. Comment "First" and I'll DM you a link to the complete resource guide shown below + a code to get $5K in ad credits with qualifying spend (must be following). First-mover advantage is real here. Don't wait until Q4 when inventory gets expensive.

We’re back 📈

Who’s the TikTok shop goat? Looking to get started asap