Jeremy

9.6K posts

Jeremy

Jeremy

@JBLauncherLab

I help brands get measurable results from their advertising. - Director @ Launcher Lab - Data science, ML, advertising & startups

Melbourne, Victoria Katılım Mayıs 2009
555 Takip Edilen698 Takipçiler
Jeremy
Jeremy@JBLauncherLab·
@adamtaylorl Fuck guru courses. Fuck eCom Twitter. This place is brain rot at its finest.
English
1
0
5
873
Adam Taylor
Adam Taylor@adamtaylorl·
If you're in ecom Pay the f*ck attention to what RYZE  is doing with their creative right now This will be taught in every guru course in 3 years
Adam Taylor tweet media
English
22
24
671
181.8K
Jeremy
Jeremy@JBLauncherLab·
@TaylorHoliday The worst hit account we’ve seen had 50% reduction in meta driven incremental conversions. I’m not talking attribution. Actual overall conversions dropping 50%. Lower attributed conversions > negative feedback loop > worse performance > lower attributed > and so on.
English
0
0
1
90
Taylor Holiday
Taylor Holiday@TaylorHoliday·
I think this is a good visualization for the impact of TWO major Meta items in March. 1. An overspend bug that occurred on Sunday 3/16. Spend spiked against 0 reported value. (lots of refund coming) 2. The changes to click based attribution This graph specifically focuses on 7 figure stores. 1 day click - 1 day view always maps closest to aMER, this remains true following the change. But click only attribution is diverging further from reality and previous and is becoming less correlated. This is problematic for optimization on a click only basis.
Taylor Holiday tweet media
English
18
2
55
6.2K
Jeremy
Jeremy@JBLauncherLab·
@SHL0MS @karpathy Interesting approach! I’ve been working on something similar. Curious; would you have skills or prompts for the blind agents that give “better” output?
English
0
0
0
716
𒐪
𒐪@SHL0MS·
i've been working on a method called autoreason that is effectively autoresearch extended to subjective domains. autoresearch works because val_bpb gives you an objective fitness function. autoreason constructs a subjective one through independent blind evaluation, the same way science uses peer review where math can use proofs. as you’ve noted, the fundamental problem with using LLMs for iterative refinement on subjective work: the model is always sycophantic when you ask it to improve something, overly critical when you ask it to find flaws, and overly compromising when you ask it to merge two perspectives. the output ends up shaped more by how you prompt than by what's actually better. autoreason fixes this by separating every role into isolated agents with no shared context. you start by generating version A. a fresh agent attacks it as a strawman. a separate author who only sees the original task, version A, and the strawman critique produces version B. a third agent who has no history with either drafting process sees both versions as equal inputs and synthesizes them into version AB. a blind judge panel with fresh context and randomized labels picks the strongest of A, B, or AB. the winner becomes the new A and the loop repeats until the judges consistently pick the incumbent which indicates that no further changes are needed.
English
24
12
375
201.1K
Andrej Karpathy
Andrej Karpathy@karpathy·
- Drafted a blog post - Used an LLM to meticulously improve the argument over 4 hours. - Wow, feeling great, it’s so convincing! - Fun idea let’s ask it to argue the opposite. - LLM demolishes the entire argument and convinces me that the opposite is in fact true. - lol The LLMs may elicit an opinion when asked but are extremely competent in arguing almost any direction. This is actually super useful as a tool for forming your own opinions, just make sure to ask different directions and be careful with the sycophancy.
English
1.8K
2.4K
31.4K
3.4M
Jeremy
Jeremy@JBLauncherLab·
@natelagos They’ve been doing this across the board, changing the wording as well. We have to keep beating it into submission and working a way around their BS “automate the crap out of it” and do “everything to F over the advertiser”.
English
0
0
3
819
Nate Lagos📈
Nate Lagos📈@natelagos·
I try not to complain too much about meta, because advertising on meta has made me rich (relatively, I’m still a poor compared to some of yall) But they rolled out a new targeting feature on our account last week without telling us CVR of meta traffic decreased by 47% My team and I have been panic-pulling levers trying to fix it, double checking every landing page, every ATC button, and I’m losing sleep over it. Our meta rep finally confirms today that they rolled this out the exact day performance tanked. We’re a brand that does everything possible to exclude existing customers from our prospecting campaigns. We even pay a separate software (Waste Not) to help make sure we’re not advertising to past customers. And then without notifying us, meta sets all of our active campaigns to target both new AND existing customers… It’s a good thing I’m already driving to the Jack Daniels Distillery because I need some strong whiskey to deal with this shit.
Nate Lagos📈 tweet media
English
30
2
210
26.5K
Jeremy
Jeremy@JBLauncherLab·
@tunguz Is what he meant by “that’s below my line”
English
0
0
0
903
Cody Schneider
Cody Schneider@codyschneider·
I just had Claude Code build me a Facebook ad generator that can make 100+ on-brand ad variations in minutes for $0. And I made a full Notion document guide for you. It includes: 1. How to use Claude to find the pain points and desired outcomes of your ICP 2. How to use these pain points and outcomes to write ad copy variations 3. How to build a Facebook ad template entirely with code (just like the ones you see) 4. How focus Claude Code’s design so the ad feels “on-brand” 5. How to export the Facebook ads as PNGs in a zip file 6. How to bulk upload them to a Facebook ad set 7. How to use an AI data analyst to track the success of these ads Everything above is just API calls and Claude Code doing the work for you. You just come up with the ideas and polish the outputs. Like and comment "generator" and I'll send the Notion document to you
Cody Schneider tweet media
English
1.3K
50
1.6K
86.4K
Jeremy
Jeremy@JBLauncherLab·
@mattshumer_ @agentmail The world’s not ready for the sheer volume of fraud, fake humans and BS of the next 4-5 years. It’s gunna get out of hand, fast. Good luck everybody…
English
0
0
1
66
Matt Shumer
Matt Shumer@mattshumer_·
This demo is the craziest thing you’ll see today. Full stop. Watch Clawd SIGN UP for a Reddit account completely autonomously with its own email account (thru @agentmail) + web browser. The next six months are going to be wild.
English
112
93
1.8K
228.5K
el.cine
el.cine@EHuanglu·
this AI ad factory is crazy.. just created a node workflow that can generate multiple fully edited car commercial on 1 click.. just upload a photo and AI runs everything automatically like, reply & repost, DM canvas for free here's how it works:
English
428
522
2.5K
148.5K
Jeremy
Jeremy@JBLauncherLab·
@Just_sharon7 Have you found a reliable way to insert an existing product? (Rather than an genAI product?)
English
1
0
2
44
Sharon Riley
Sharon Riley@Just_sharon7·
Sweeten your day with the pure, golden goodness of Madu TJ Murni. Google Gemini Nano Banana pro 3.0 Prompt Use the same face from the reference image without changing facial features { "action": "generate_image", "parameters": { "subject": { "person": "A young western woman with a warm, glowing complexion and a gentle smile, eyes looking down at a spoon.", "activity": "Carefully pouring golden honey from a squeeze bottle onto a silver spoon held in her other hand.", "attire": "Elegant cream-colored linen wrap blouse, delicate gold necklace with a bee pendant, and a soft beige hair ribbon.", "expression": "Serene, joyful, and focused." }, "product": { "item": "Clear plastic honey squeeze bottle with a yellow flip-top lid.", "label_details": "Branding 'MADU TJ MURNI' with a cartoon bee illustration and honeycomb patterns.", "liquid_texture": "Viscous, translucent amber-colored honey flowing in a thick, continuous stream." }, "environment": { "foreground": "A rustic arrangement of raw honeycombs, whole walnuts in shells, dried lavender sprigs, and small white chamomile flowers.", "background": "Soft-focus, neutral warm beige textured wall providing a clean, lifestyle-photography aesthetic.", "composition": "Close-up portrait with a shallow depth of field (bokeh), focusing on the woman's face and the honey bottle." }, "lighting_and_style": { "lighting": "Soft, natural sunlight coming from the side, creating gentle highlights on her skin and a luminous glow through the honey.", "color_palette": "Warm tones, dominance of gold, amber, cream, and earthy browns.", "photography_style": "High-end commercial lifestyle photography, 85mm lens, sharp focus on the honey stream and the label, soft skin textures." }, "technical_specs": { "aspect_ratio": "9:16", "resolution": "high-definition", "texture_quality": "Highly detailed food textures (waxy honeycomb, rough walnut shells, smooth honey)." } } }
Sharon Riley tweet mediaSharon Riley tweet media
English
122
56
256
9.4K
Jeremy
Jeremy@JBLauncherLab·
@Saboo_Shubham_ Nice! Is X making the bitrate really bad? It looks like 240p at best for me
English
1
0
1
1K
Shubham Saboo
Shubham Saboo@Saboo_Shubham_·
we are cooked. creating videos with claude code is way too addictive. one-shot. 2 minutes. done. sound on for fun
English
41
34
512
74K
Brad Carry (VC & Podcaster)
Brad Carry (VC & Podcaster)@bradcarryvc·
Met a startup founder Told me he has $20 million MRR Wow, impressive! Asked who his customers are He showed me a $19.5 million wire transfer from the VC who led his Series A That’s not revenue, I explained Confused, he looked at me and then quickly changed the subject I still decided to invest just in case I’m missing out on the next big thing
English
48
5
424
177.7K
Crémieux
Crémieux@cremieuxrecueil·
Western strategies to boost birth rates: monkeying around with tax credits, lowering costs of childcare Chinese strategy: CONDOM TAX
Crémieux tweet media
English
366
669
15.6K
679.2K
Jeremy
Jeremy@JBLauncherLab·
@tunguz I’ve been trying to get on the 30 under 30 list or the front cover… It’s my best chance at some Elizabeth Holmes or SBF level of success!
English
0
0
1
1.9K
Bojan Tunguz
Bojan Tunguz@tunguz·
LOL imagine still reading Forbes
Bojan Tunguz tweet media
English
2.9K
946
6.3K
1.3M
Jeremy
Jeremy@JBLauncherLab·
Squeezing agency margins by 20% sounds smart until you realise: You just moved to the bottom of their priority list. Their A-team? Now on accounts that value them. That "partnership"? It's now a transaction. They are going to protect their margins in the only way they can. Reducing their own costs. The best brands don't negotiate down, they negotiate UP. Structure deals where exceptional performance = exceptional rewards. When your agency wins by making you win, suddenly you get their best people fighting for your growth, not their junior team checking boxes. I've seen brands 10x with the RIGHT agency partnership & incentive structure. I've also seen them crash trying to save 20%.
English
0
0
0
57
Bill Rom
Bill Rom@TheBillRom·
*For brands only* If margins are so good for agencies every brand here should HAMMER their agency for a 20% immediate cost reduction. We got tariffed, pass that on to them, not a joke at all. Let them show you they are a "partner" in your growth. Their margin is your opportunity! Without brands, agencies are running marketing for other agencies (doesnt sound sustainable), they need brands WAY more than you need them. We were pacing for 9 figures the first time we hired an agency and 6 months later replaced that agency with a better in house option. They are a great temporary solution while you build internal capacity. When you hit another growth curve, bring in an agency while you hire and retrain. If all 7 and the low 8 figure brands disappear from the agency business pool prices will drop Go get that bread kings and Queens
Taylor Holiday@TaylorHoliday

Another example why brand is a worse business model than agency. This service business gets $20M in an acquisition. And the main reason is very simple… You can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. *Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*

English
15
1
66
28.9K
Jeremy
Jeremy@JBLauncherLab·
@Ben__Kruger Incrementality test. Your MMM carried a 0. It should have say 2.1
English
0
0
2
83
Ben Kruger
Ben Kruger@Ben__Kruger·
You run an MMM and see these results for PMAX... what do you do?
Ben Kruger tweet media
English
20
0
21
11K
Sean Frank
Sean Frank@Seanfrank·
@DavesStocks Weird there isn’t a rug in that room? Must have gotten pulled out?
English
2
0
3
204
Sean Frank
Sean Frank@Seanfrank·
And you choose to buy a different wallet? Pathetic.
Sean Frank tweet media
English
10
0
71
6.9K
Jeremy
Jeremy@JBLauncherLab·
@heyitsalexP After that, start a course,10k per person, post some pics with an a rented lambo and BAM and make more money from that than their original scam.
English
0
0
1
107
Alex
Alex@heyitsalexP·
Any marketer can sell a good product The REAL Gs make misleading, illegal claims about a bad product, then put the customer's cc on auto bill without telling them.
English
12
0
44
4.7K
Jeremy
Jeremy@JBLauncherLab·
@ejames_c “ If information was the answer, then we'd all be billionaires with perfect abs”
English
0
0
1
43
Cedric Chin
Cedric Chin@ejames_c·
“They don’t do it, of course. But at least now it’s not for a lack of knowledge — it’s from a lack of will!” 😅
English
2
0
11
996
Cedric Chin
Cedric Chin@ejames_c·
Well, that’s an excellent heuristic: “‘One we have a dashboard we can figure out how to use data’ is an indicator they will never look at a dashboard ever.”
Cedric Chin tweet media
English
2
4
154
9.2K