Dr. Clown, PhD@DrClownPhD
Here’s what I think is the biggest problem with the current 𝕏 algo.
Sometimes I don’t want to post a banger.
Sometimes I just want to talk to my followers. Share what I’m eating. A small part of my life. My struggles, my wins, my failures. Not everything is supposed to go viral. Sometimes it’s just a random photo of a dog in the street.
And I get it, I’m not expecting 10 million views on that. But when you have close to 300k followers and that post barely gets seen, it makes those moments feel pointless.
That’s the real issue.
It slowly makes you feel like nobody cares about you, only about your performance. Like your own followers don’t even see you unless you deliver something insane.
So what do we do?
We turn into machines.
We perform. We optimize. We chase.
We stop sharing… and start producing.
And even when you do hit, it doesn’t last anymore.
A good post used to live for days.
Then it became 48 hours.
Then 24.
Now I have posts hitting 100k to 200k fast… and dying a few hours later like nothing happened.
Everything feels random. Disposable.
It makes you feel like you’re not in control anymore. Like you’re just feeding the algo or you disappear.
And the crazy part is… it works.
When I stopped being “me” and started giving the algo exactly what it wants, I grew faster than most and made more money than almost anyone on 𝕏.
But it comes at a cost.
It removes the human from the equation.
It turns everything into dopamine bait.
We’re not connecting anymore… we’re just trying to stop people from scrolling.
And I think we need to realize what we’re building.
We’re creating something that rewards addiction over authenticity. Something that feeds people quick hits instead of real connection.
And the worst part?
Even if you build a massive audience that genuinely likes you… it barely matters unless you keep delivering bangers.
I'm so tired boss... 😥